What Happened to Television?

What Happened to Television?

By: Karim Gordon

Image by: Kevin Simpson. Retrived at:https://www.flickr.com/photos/videocrab/116136642/in/photolist-fC7fuy-dcmYQQ-8QjVp-23vvEm-cfS6K-m6JDv-bgenU-6cwC2P-8e5jd-t1pU6-5Umr5U-6evBBD-aGqUC-5WN2yz-nUaS-3eqkG3-7uU8wh-4YrQBr-5oGzHt-7ubEuP (flickr)

The Internet is taking over

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Online streaming is becoming more convenient for users, rather than traditional live television

Image by: Alejandro Castro, Retrieved at:https://www.flickr.com/photos/gtps/5210473157/in/photolist-eagtU-6bL7k-8pWq9v-iYwgp-3o2eZo-5b2oFx-5Ukkoh-2pUEss-7VUzN-6KVUwf-9uhAtv-wcVdv-5CvT2b-5X68AA-7LtgE6-adEHJX-8dZoDY-HAj3-4zS3b3-h6VmX-6fmpu1-4LZpGt-mfn5h-dRc9NR-bBgSvi-9b58PD-fvT5QE-h43RNa-foiotw-5B523F-4ydruC-DWMa-5Ftz1y-GXw6-3JVa6m-5yk9cA-7wZpWd-51JZSG-yD7wZ-7b6yhd-btzzLr-8Wr396-a9NBFy-5yk97L-bUMZ5W-8Lo3YD-qsWnm-E7xm-97hksj-EetY (Flickr)

Applications such as Netflix now dominate the internet

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But how big is

Netflix ?

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In 2013, Netflix was responsible for 30% of all internet traffic in the U.S.

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Netflix currently has 48 million subscribers, and growing

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Netflix also has original series’ such as House of Cards, which cannot be viewed anywhere else.

This draws subscribers to the platform

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$8.99 a month for Netflix, compared to over $40 for live television

The Cost ?

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Is TV

the next

Floppy Disk?

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TV subscribers have been decreasing ever since the rise of online streaming

In the U.S., the number of households

watching TV decreased by 500,000 households

in 2012

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A Nielsen study suggests that Americans aged 18-49 are watching 45-60 minutes less TV per week than they

did the previous year

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The average adult spends 5 hours and 16 minutes a day on

the internet, compared to 4 hours and 31 minutes watching

TV

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There has been a 44% increase in online video streaming since 2010

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In a study conducted, 43% of participants had considered canceling, or had already canceled their

TV subscriptions- to online only programming

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In 2013, 39% of Canadian internet users watched TV online, compared to 33% in 2010.

Online streaming is slowly taking over

Will TV soon

become a thing of the

past?

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But the internet isn’t just taking over in terms of content ...

But in terms of advertisements as well

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In 2013, $42.8 billion were spent on internet advertisements, compared to $40.1 billion spent on

broadcast television advertisements

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This marks the first time that marketers have spent

more on online advertisements than broadcast television

advertisements

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25

35

45

55

65

Perc

enta

ge o

f Peo

ple

Online Advertisement Recall Tv Advertisement Recall

A Nielsen study suggests that 65% of people recall an online advertisement, versus 46% of

people who recall a TV advertisement

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The internet is slowly taking over, and one day it may even pass television as

the primary source for media

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Sources

http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/http://www.brandwatch.com/2013/10/has-the-internet-taken-over-tv/

http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11http://www.statisticbrain.com/television-watching-statistics/

http://www.bloomberg.com/news/2014-03-19/u-s-pay-tv-subscriptions-fall-for-first-time-as-streaming-gains.htmlhttp://mashable.com/2010/04/12/tv-online/

http://techcrunch.com/2012/02/09/100-million-american-watch-video/http://www.worldtvpc.com/blog/cable-vs-streaming-showdown/

http://playbackonline.ca/2013/10/28/canadian-online-shopping-and-social-media-use-up-in-2012-study/http://variety.com/2014/biz/news/advertisers-spend-more-online-than-on-tv-for-the-first-time-1201155840/

http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096http://www.statisticbrain.com/netflix-statistics/

http://www.statista.com/topics/842/netflix/http://www.factbrowser.com/tags/netflix/

http://ir.netflix.com/http://expandedramblings.com/index.php/netflix_statistics-facts/

https://ca.finance.yahoo.com/q/ks?s=NFLXhttp://www.hospitalitynet.org/news/4063560.html

http://techcrunch.com/2014/01/27/nielsen-internet-advertising-grew-32-in-2013-but-its-still-only-4-5-of-spend-vs-tv-at-57-6/http://www.adweek.com/news/advertising-branding/online-video-ads-have-higher-impact-tv-ads-148982

All images used are content of Flickr and sourced under the image. All images used were under the Creative Commons license with permission to share.

Image by: Barb Henry. Retrieved at: https://flic.kr/p/5mPFL1 (Flickr)