what effortless communication is all about

1© COPYRIGHT 2017 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.

Effortless CommunicationAccelerating Service Provider Applications

June 2017

Peter KuciakGlobal Vice President, Applications and Solutions


Service Provider Challenges

v Declining revenues/ARPU› Voice/Messaging/Internet/TV› OTT players with far less friction

v Technologies in Silos› Traditional BIG IRON silos to handle scale & growth› Most silos do not talk to each other

v Lack of differentiation› Same services across Service Providers› Sold by same equipment vendors

v Slow Speed of Innovation› Expensive cost of entry› Extreme hoops / sales cycles

v Fragmented next generation› Difficult selection of exploding new technologies› Extreme pressure from Google, Amazon, Facebook etc.


Example Vertical – Consumer IoTIs it the Right Time for Service Providers?

Source - Ovum

The Smart Household will average 8.7 devices by 2021

-Ovum

69% of consumers will own an in-home IoT device by 2019

-Accenture Interactive

Smart Home Household Penetration

75% of US households will own a smart speaker by 2020

-Gartner


Consumer Consternation

Fragmented Ecosystems!Challenging Setup!

The Future: Smart Services Using Smart Devices


Consumer IoT – Why Service Providers?

Source: PWC

v Service Provider Advantages

v Too Expensive?› Subsidize over time? SaaS?› Economy of Scale

v Security?› Telecom Networks› Security Audits / Monitoring

v Privacy?› Solved already!

PwC | Smart home, seamless life 11

The upshot: Unless the product meets a specific need, solves a problem, or smooths over a major inconvenience, consumers can’t justify the purchase—especially for the big-ticket items like a smart refrigerator. This means the potential loss of opportunity to experiment with smart home devices, and a larger need to demonstrate legitimate value.

Bottom line: Clearly demonstrate the value proposition for consumers rather than experiment with pie-in-the-sky features.

Base: Not currently own/do not plan to own smart home device (n=229)—Q13. You’ve told us that you don’t currently own any smart home devices nor do you plan on purchasing any within the future. Why don’t you own nor plan to own any smart devices, products, or services for your home?

Consumers with no plan to buy a smart home device down the roadMain reason why? Too pricey

Though price represents the number-one hesitation across demographics, men are less likely to be cost-conscious about smart home technology (49%) than women (62%).

57% Too expensive

24% Concerned with security issues

23% Concerned about privacy with data

19% Unsure of the benefits

17% Unsure of which device would be useful

16% Unsure if I’d know how to install and/or use them

14% Technology can break, and my home is too important to risk

11% I wouldn’t want to have to control multiple products

10% Too confusing

8% I don’t think I can rely on this type of technology

7% Too intimidating

5% I’m afraid if I buy something now it will become quickly outdated

For a 53-year-old male focus-group participant, the switch from music CDs to a subscription streaming service represented a “low opportunity cost of reallocating funds, while also making my life simpler and more convenient.”

Source: PWC


Top Consumer Asks For Smart Home

Source: PWC

PwC | Smart home, seamless life 20

How would consumers design their very own smart homes?

We asked consumers to create their ideal smart homes from the bottom up. What features would it have? How would it function? What devices would they imagine?

They told us data encryption is the most essential asset a smart home device can offer. Round-the-clock customer service would also rank high on their list, as would a simple, easy-to-use platform.

Base: Total—Q30. If you could create your ideal smart home device/product/appliance, what would it involve? How would it function? How would you use it? Below are some possibilities we thought of—please indicate how useful each would be to you. (Top box)

56%Encryption to protect

my data

52%24/7 customer

support

48%Easy-to-use

interface/platform

46%Ability to

automate andcustomize 42%

Perfectintegrationwith otherdevices

42%Universal app

to controlall of my tech

42%Voice

commandcontrol

35%Live chat

and real-timehelp 35%

Providerset-up andinstallation

27% In-depth analysis of personalbehavior tracked over time

Creating your very own smart homeWhat characteristics would you choose?

24/7 customer support ranks higher for millennials (56%) and high-income households (60%) than for consumers overall.

In-depth behavior analysis was least popular with our respondents: 30% said they could do without it. Consumers view smart home devices primarily as a convenience to ease their busy lives rather than a tool that gathers data they can analyze. Ultimately, once set-up is complete, they want a device that functions on its own, not one they have to keep fine-tuning. In keeping with this perspective, they’re not interested in decoding enhanced analytics from their smart home devices. What they prefer instead is a device that analyzes their behavior—and recommends solutions.

Desires and preferences around smart home devices show looming consumer confusion. The most-valued features are often not the real drivers of value—some are mere necessities while others are table stakes—and consumers can’t seem to articulate which features are truly novel.

This indicates a lack of understanding among consumers and tell us that providers of smart home products/solutions need to improve consumer education and outreach.

v Securityv Supportv Ease of Use / UXv Automationv One Appv Integrationv Voice Control


Voice UI Revolution

v Amazon and Google leading the consumer market – Apple just entered!

v Other verticals are following

v Voice driven applications will address the congested web and mobile app market!

v Voice platforms are fragmented and evolving fast!

Source: Gartner, Edison Research, VoiceLabs

Service Providers should leverage

these trends!Alexa, turn off WiFi

for the kids!


DialogicOne

Bringing together People, Places and Things

Conversational

Intelligent Agent

Real-time communications

Exceptional user experience

Intelligent Contextual

IoT devices

Conversational UX


v Service Provider Resonating Solution

› Leveraging Service Provider network› Connecting existing silos› Simple mobile friendly unified APIs› Unique & Differentiated App Solutions› Abstraction layer from fragmented next generation

› Design, Develop, Test, Pilot & Deploy UNIQUEApplications – in Months!

DialogicONE – Why did we build it?

v Technology› Utilize current network & Service Delivery

Platforms› Leverage next generation technologies› Address constant pressure from OTT players

v New Products & Services› Quest for new products and services› Need for differentiation and unique offerings› Focus on protection and growth of ARPU

v Customer Care› Closer touch point with the end user› Ease of self managed services› Effortless user experience


DialogicONE – High Level Architecture

SERVER

CLIENT

CLIENT

CLIENT

CLOUD SERVICE

CLOUD SERVICE

Service ProviderService Provider Network

CLOUD SERVICE3rd party

ServiceProvider

IoT Platform


DialogicONE Major Component Functionality – Server

v Real Time Communications (RTC)› DialogicONE interfaces to Service Provider IMS at the core and other services› DialogicONE brings next generation OTT RTC – including messaging, voice, video, conferencing

and other capabilities/features including Dialogic PowerVille portfolio

v Internet of Things (IoT)› DialogicONE provides abstraction layer for service providers to have “protection” from evolving IoT

eco-systems› DialogicONE can work with any IoT eco-system that has open APIs

v Automation / AI› DialogicONE provides automation and AI for applications› DialogicONE allows for innovation with technologies like IBM Watson


DialogicONE Major Component Functionality – Client

v Conversational / Contextual User Interface› DialogicONE can leverage latest voice based interfaces such as Echo, Google Home and Siri› DialogicONE can utilize messaging interfaces including modern BOTS› DialogicONE can create exceptional user experience by providing context sensitive widget based

interface› Above three components can be utilized to create unique, differentiated applications users will love


DialogicONE Client

v Example of using DialogicONE for SmartHome Application› Conversational GUI – messaging and voice (Siri for Voice Control)› Adaptive GUI for iOS devices› Context aware widget based User Interface

DialogicONE can be utilized to build modern applications for any vertical – consumer, enterprise &

industrial


Location & Tracking


Location and Tracking Examples

MODULEv Location and Tracking DialogicONE Module

› Interface to Service Provider Network for Location capabilities› Geo-fencing, privacy aware, age appropriate› Kids, Teens, Disabled, Seniors, Health Issues, Pets

› What is Orange doing in this space - https://www.orange.com/en/Innovation/SH2017/Family-Go

› Provide Exceptional UX!


Connected Car


Connected Car Examples

MODULEv Connected Car DialogicONE Module

› Interface to Cloud for Connected Car capabilities› Integration with DialogicONE allows us to create unique solutions for

customers:§ Location, Driving Habits, Crash Detection, Car Health, Remote Diagnostics

§ Insight into other applications and services “User is driving”

§ Automation and Voice Access “Alexa, is the BMW gas tank full?”



User Coordination


User Coordination Examples

MODULEv Call Coordination DialogicONE Module

› Blend IMS core calls with assistant coordinated calls› Leverage messaging with BOTS and Automation› Calendar integration› Assisted setting up future calls (voice / video)› Eliminate phone tags and multi-party call complexities



Next Generation Conferencing


Next Generation Conferencing Examples

MODULEv Conferencing DialogicONE Module

› Leverage market leading Dialogic XMS Media Server› Leverage User Coordination DialogicONE Module› Leverage AI DialogicONE Module› Coordinate callers – no pins, no codes› Provide customized Video Conferencing

§ Different verticals

§ Real-time Transcripts & Recording

§ Real-time Language Translation

§ AI Assistant Based Triggers



Application Framework Architecture— Dialogic Application Delivery Options

v Dialogic Application Practice› Custom application creation› Accelerate migration from legacy

solutions to Cloud-enabled › Integrate Real-time

Communications into existing applications

› Leverage DialogicONE!

v Customer and partner developed applications › Built on Dialogic enabling

technology› Video text, color ring-back

tone, IVVR, voice changing applications and many more

› Impact - $Billions in revenue› Target audience

§ Enterprise

§ Service providers

v Dialogic revenue-ready applications› Pre-packaged › Rapid deployment› Self-service customization› Drag & drop service creation› PowerVille Application suite

Visual IVR

Audio Video Conferencing

Visual Voicemail


Dialogic Application Labs

v Effort reserved for Research & Innovationv Showcase Dialogic application focusv Focus on emerging technologiesv Fuel for future products and solutions

Innovation that brings togetherPeople – Friends, family, professionals and colleaguesPlaces – Business and homeThings – Cars, IoT devices …

https://www.dialogic.com/en/landing/application-labs.aspx


Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”).

The names of actual companies and products mentioned herein are the trademarks of their respective owners.

01/17

Thank You

Peter KuciakGlobal Vice President, Applications and [email protected]+1-613-884-0070 (m)