what do vcs want? - entrepreneurship 101 (2013/2014)

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Many technology ventures are focused on securing funds from venture capitalists (VCs). This lecture focuses on understanding the motivation of private venture capital firms and how it affects the structure of their term sheets and legal agreements. We explore common pitfalls in dealing with VCs, as well as success stories regarding VC investment.

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Page 1: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 2: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 3: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 4: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 5: What do VCs want? - Entrepreneurship 101 (2013/2014)

  VC  motivations      Driven  by  their  model    Impacts  their  terms  and  expectations      

 Most  companies  aren’t  VC’able      Just  don’t  fit  the  “Big  Money”  model   May  be  good  companies  and  businesses  

  But  if  you  are  then  you’ll  be  better  equipped  than  most  because  of  tonight  

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  1,000  companies    10  investments  

  2  may  be  widely  successful  (usually  1)    6  “land  of  the  living  dead”    2  fail  horribly  

 Winners  to  offset  my  losers      Start  ups  10-­‐12x  return  in  5-­‐7  years    Existing  companies  5-­‐7x  in  4-­‐5  years  

Page 8: What do VCs want? - Entrepreneurship 101 (2013/2014)

  A  company  that  doubles  isn’t  enough…    Every  opportunity  has  to  have  the  potential  to  be  a  home  run  

 

Page 9: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 10: What do VCs want? - Entrepreneurship 101 (2013/2014)

  You  Tube  sold  to  Google  for  $1.65  Billion    Sequoia  invested  $11.5M  received  $495M  

  30%  of  the  company    43x  return    Great  deal!  

Page 11: What do VCs want? - Entrepreneurship 101 (2013/2014)

  6-­‐9  months  to  raise  capital    Several  meetings  

 Want  to  get  to  know  you      Assess  your  “Say/Do”  factor    Close  to  truth  ▪  Builds  confidence  

 

Page 12: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Personal  Recommendation:        Get  to  know  the  VC    ▪  Process  (who  makes  the  decision,  when  &  how  often)  ▪ Where  are  they  in  their  fund  life  cycle  ▪ What  was  their  last  deal  ▪  Talk  to  their  existing  CEO  ▪  Cash  available  to  invest/reserves  

Page 13: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Personal  Recommendation:        Rise  above  the  noise    Remember  the  frogs  ▪  1,000’s  of  deals  

     

Page 14: What do VCs want? - Entrepreneurship 101 (2013/2014)

Have  to  be  able  to  live  with  them  …  “til  exit  do  you  part”  

Page 15: What do VCs want? - Entrepreneurship 101 (2013/2014)

  The  term  sheet…        

Page 16: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Non-­‐binding  offer  to  invest    Outlines  the  general  terms  and  conditions  of  investment   Which  may  change  

  Not  the  definitive  agreement  simply  a  place  to  start  

  Everyone  uses  it   When  they  issue  one  in  their  process  

Page 17: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Non-­‐heart  ache      Company  name    Investors    How  much    Date    

 

Page 18: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 19: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 20: What do VCs want? - Entrepreneurship 101 (2013/2014)

On  average  it  takes  about  6  years  for  a  software  company  to  get  to  $10  million  revenue.    Far  more  realistic  to  get  to  $50M  in  10  years  (50%  growth  rate  from  years  6  to  10).  

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  Accrue    Price  +  dividend  convert    

Page 25: What do VCs want? - Entrepreneurship 101 (2013/2014)
Page 26: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Protects  an  investor  from  down  round    As  if  their  investment  had  been  done  at  the  current  lower  price  

  Keeps  the  investor  whole  in  bad  times    Full-­‐ratchet   Weighted  average  

Page 27: What do VCs want? - Entrepreneurship 101 (2013/2014)

  VC  can  ask  to  have  the  company  buy  back  shares    Life  of  the  fund    Investors  in  funds  want  their  money  back  

  Outcome:    Forces  a  sale    Get  minimum  investment  back  (P+dividends)  

 

Page 28: What do VCs want? - Entrepreneurship 101 (2013/2014)

  60-­‐66  2/3%    Change  nature  of  the  business  (acquire/divest)    Change  capital  structure/articles    ▪  Default  approval  over  future  financing  

  Approve  business  plan/operating  plan    Change  in  key  employees  (defined  term)    Creation  of  ESOP    Unbudgeted  expenditure  in  excess  of  $5,000    Non-­‐arms  length  transactions    ….  

Page 29: What do VCs want? - Entrepreneurship 101 (2013/2014)

 Monthly  prepared  financial  provided      20-­‐30  days  from  month  end  

  Quarterly  financials      Analysis  vs.  budgets  

  Board  material      Yearly  operating  plan    

  (30  days  prior  to  beginning  of  fiscal  year)  

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  Founder  restrictions    Drag  Along  

  VCs  need  exit    Tag  Along  

  I  can  sell  a  portion  if  you  can  

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  Friends  and  family   Move  to  5  

  2  investor    2  founder    1  independent    Expect  material  in  advance  of  meeting    Only  a  meeting  if  the  VC  is  there  ▪  Defer  once  

 

Page 32: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Founders    Employees    Consultants    Students/universities/research  organizations  etc    

  Avoid  convoluted  IP  structures    Only  going  to  be  unwound  

Page 33: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Non-­‐competition    Non-­‐solicitation  

  Customers    Employees    

  IP  Assignment  

Page 34: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Ensure  one  common  motivator      Need  to  attract  talent    15%-­‐20%  (low  as  10%)    New  CEO    New  executives    Board  members  

  Non-­‐VC    Pre-­‐$  

  Dilutive  to  you  

Page 35: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Power  of  “OPM”    Get  to  know  your  VC     Won’t  matter  in  good  times    Can’t  tell  you  what  to  do  but  prevent  you  from  doing  things  

Page 36: What do VCs want? - Entrepreneurship 101 (2013/2014)

  Acceptance  &  Exclusivity    Deadline  for  acceptance    Use  the  time  to  negotiate  with  other  parties    No  “shop”    

   

Page 37: What do VCs want? - Entrepreneurship 101 (2013/2014)

 Be  careful  what  you  ask  for  …don’t  send  the  wrong  message    

Page 38: What do VCs want? - Entrepreneurship 101 (2013/2014)