what do turkish students look for when studying abroad?
Post on 21-Oct-2014
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Turkey has long been known as a strong market, with one of the fastest growing economies in Europe, links with both Europe and Asia, and a large, young population. Keen to learn more about Turkey from an outbound perspective, we share a presentation given by local expert Murat Karatas at the recent ICEF Higher Education Workshop in Istanbul, Turkey. Our exclusive video interview is also included. See the accompanying article ''What do Turkish students look for when studying abroad?'' here: http://bit.ly/1sYjpiO. For more industry news, market intelligence, research and tips for international student recruitment please visit http://www.icefmonitor.com, subscribe for daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.TRANSCRIPT
TURKISH STUDY ABROAD MARKET: by YEDAB and TEAG
About YEDAB and TEAG About Turkey
Turkish Economy
Preferences (Programs and Countries)
Educational System, Services, and Market in Turkey
Turkish Agencies
Turkish Educational Agents Group (TEAG) Promoting quality in educational consultancy services
Taking action regarding industry wide problems
A bridge between schools and agents
FELCA Member
Representing 15 agents and continue to grow. High Quality and representation.
International Education Counsellors’ Association of Turkey (YEDAB)
Carrying the talks with goverment for proposed industry regulations
Lobbying for industry problems
Representing 67 agents all over Turkey
Population: approximately 75 million 75 % of the population lives in urban
Istanbul is the biggest city, followed by Ankara and Izmir
10 cities with population more than one million
26 % is under 14 years old, 35 % between 15-34 years old
World’s 16th and Europe’s 6th largest In 2010 8.9% GDP growth: fastest growing economy in Europe.
Second fastest growing stock exchange market in 2012
Stable economy and strong financial system
Growing country needs high skilled graduates
Language and Summer
School (78 %) Certificate
(32 %)
College and Undergrad
(48 %)
Masters or above (59 %)
High School (5%)
UK (50 %)
Australia (5 %) Canada(5 %)
USA (30 %)
Other (5-10%)
Primary Education (4+4 Years)
Undergrad Degrees
Vocational Schools (2 Years)
High School (4 Years)
Postgraduate Degrees LEVELS
Compulsory
Primary Education (4+4 Years)
Undergrad Degrees
Vocational Schools (2 Years)
High School (4 Years)
Postgraduate Degrees LEVELS
Private and Public (over 95 % public)
Increasingly Foundation, 9.000-18.000
USD
Increasingly foundation,
5.000–10.000 USD per year
Private and Public (over 95 % public)
Mostly Public,
foundation share
increasing
MARKET
260.000 students at private institutions, government
supervision, around 10.000-15.000 USD
First foundation 1984, 106 public, 75 foundation
Compulsory
Primary Education (4+4 Years)
Undergrad Degrees
Vocational Schools (2 Years)
High School (4 Years)
Postgraduate Degrees LEVELS
Summer Schools, High
Schools
Language Programs,
Postgraduate, Exam Prep
(TOEFL etc.)
2+2 Programs, Language Programs
Summer Schools,
Language Programs, CC,
Undergrad, Exam Prep
(SAT)
Language Programs, Exam Prep
(TOEFL, GMAT etc.)
SERVICES
Entrance Exam: 1.7 million students
Prep Year
Compulsory
Educational Agencies are key because: easing the administration process for enrollment and visa students’ lack of knowledge about overseas education systems students’ limited language skills
There are around 350 educational agencies in Turkey. Four associations representing the industry Recent Developments
Success
Happy Students
Sound Business Plan, Consistent
Marketing Effort, Become a Brand
Name
Identifying your segment and opportunities
Long Lasting Relationships
