WHAT BUYING SITUATIONS DO ORGANIZATIONAL BUYERS FACE?

IT DEPENDS UPON:

• COMPLEXITY OF THE PROBLEM BEING SOLVED

• NEW NESS OF THE BUYING EQUIPMENT

• NO. OF PEOPLE INVOLVED AND TIME FRAME

THERE ARE 3 TYPES OF SITUATIONS:

NEW TASK

STRAIGHT REBUY

MODIFIED REBUY

STRAIGHT REBUY

Routine basis order from suppliers chosen from approved list

MODIFIED REBUY

CHANGES IN USUAL REQUIREMENT SUCH AS QUALITY, TIME PERIOD ETC. DETAILS, IN SUPPLIERS PROTECT THEMSELVESOUTSUPPLIERS SEE THIS AS AN OPPURTUNITY

NEW TASK

COMPLETE NEW ORDER FOR THE FIRST TIME

NEW TASK PASSES THROUGH THESE

Ad

op

tion

Tria

l

Evalu

ati

on

Inte

rest

Aw

are

ness

DEPENDENCIES

TYPES OF SITUATION

DIRECT REBUY MODIFIED REBUY

NEW TASK

STAGES

SUMMARY

THANK YOU

BY YATIN ARORAB.TECH STUDENT DELHI TECHNOLOGICAL UNIVERSITY