we’re sbi media · making it happen investment across all channels and tactical planning. ......

WEB: www.sbimedia.com.ng ADDRESS: 17, Ololade Avenue, Shangisha, Off Association Avenue, Magodo Phase 2. Lagos MOBILE: +234 802 087 9014

A NEXTGEN MEDIA AGENCY BUILT ON A CULTURE OF BRAVERY, THOUGHT LEADERSHIP, CREATIVITY AND INNOVATION.

WE’RE SBI MEDIA


OUR VISION

TO BE THE LEADING MEDIA AGENCY DRIVEN WITH TECHNOLOGY AND SOUND MINDS


OUR MISSION

OFFER BEST-IN-CLASS MEDIA SOLUTIONS TO CLIENT WITH A TRANSPARENT PROCESS AND FULFILLED STAFF


LEVERAGING MEDIATECH, WE CONNECT BRANDS WITH THE R IGHT AUDIENCE , R IGHT MESSAGE , AT THE RIGHT T IME , AT THE R IGHT PLACE WITH THE R IGHT BUDGET

MEDIA PLANNING

OUR SERVICES


OUR SERVICES

DATA-DRIVEN MEDIA RECOMMENDATION THAT PUTS YOU AHEAD OF YOUR COM PET IT ION, DISCOVERING AND DOING THE R IGHT THING IN MEDIA

MEDIA STRATEGY


OUR SERVICES

DIGITAL MARKETING

BEYOND BUZZ WORDS AND JARGONS. WE ’RE A DIGITAL -DRIVEN AGENCY WIT H FULL GRASP OF ANALYT ICS, BIG -DATA, I NTERNET OF THINGS AND EVERYTHING CONNECTED


MEDIA MANAGEMENT

WITH OUR EXPERIENCE STRATEGISTS, PLANNERS,ANALYSTS & BUYERS : YOU R CHANNEL COMMUNICATION & MARKET ING PROJECTS WILL BE ON AUTO RUN DEL IVERING RESULTS WITH UTMOST TRANSPARENCY

OUR SERVICES


OUR 4 KEY PILLARS

Our philosophy to media strategy and planning is a

synergy of technology, insights, strategy, ideas,

action and organization to deliver top-notch

services and channel communication services


OUR KEY PILLARS-1

BUSINESS PLANNING

ASK & ANSWER THE B IG QUEST IONS ’ . NOT JUST AN IMPLEMENTATION AGENCY. BUDGET SETT ING, INTEGRATION OF ANALYT ICS, CONSUMER, COMPET ITOR, CUSTOMER INSIGHTS AND COMMUNICATION

PLANNING


OUR KEY PILLARS-2

INVENTION

NEW AGE CREATIVES ’ - INS IGHTS, IDEAS – TRADIT IONAL MEDIA & NEW T ECHNOLOGIESCL IENT BRAND STRATEGY LEADERS AND MEDIA PLANNING TEAMS, RESEARCH , DIGITAL . THEY ARE WHAT

GUIDES US


OUR KEY PILLARS-3

EXCHANGE

MAKING IT HAPPEN INVESTMENT ACROSS ALL CHANNELS AND TACT ICAL PLANNING. F INANCE AN D BUDGET MANAGEMENT ALL COORDINATED IN UNISON TO DEL IVER MUCH MORE


OUR KEY PILLARS-4

CLIENT LEADERSHIP

21ST CENTURY ACCOUNT MANAGEMENT UNDERSTANDING THE BUS INESS NEEDS - PROACTIVELY, REACT IVELY. ALWAY S THINKING AHEAD OF COMPETIT ION AND GIV ING CL IENTS THE SUPE RIOR EDGE


We adopted global best practices, mechanisms,

processes and relations by which leading agencies

and corporations are controlled and directed

AGENCY GOVERNANCE

The company has a Staff Compliment of 16 full time employees (FTE)*

Group 1 Group 2 Group 3

Leadership & Management (3*)

Business Planning, Insights, Invention & Investment (8)

Finance, Systems, HR & Admin (3)

Research

&

Strategy

* Excludes Industrial Attachment Corp. - Used to support teams in Compliance Monitoring and Advertising Material Processing **3 Plus Chairman - Managing Director, General Media, Legal Adviser

AGENCY STRUCTURE

Communication Channel

Planning

Insights & Info

Consumer, Category

&

Channel understanding

Media

Investment

Planning

Media Strategy

&

Plan Blueprint

Implementation

Planning

Media Volume

Rate

Negotiations

Media Buying,

Admin. &

Material Handling

Statements

&

Reconciliations

Brand Marketing

&

Communication

Objectives

MEDIA MANAGEMENT

OUR PROCESS

OUR PROCESSInvestment Management Finance and Administration

Media Invoices Received

Recording & TrackingManagement

Reports

Media Invoice

Verification

Billing To Client

Preparation

& Presentation

Bill Verification

Log & Track

Media Contract

Compliance

Monitoring

Invoices Payment

Processing

Statements

&

Reconciliations

Investment

Management Process

1 – 30/90 Days

Types of Reports Responsibility Frequency

Trade Alert Buyer Campaign based

Compliance Buyer/ Finance Monthly

Post Campaign Strategist/ Buyer 4 wks after

Ad Spend Strategist/Insights Monthly

Competitive Report Insights/ Strategist Monthly

SBI Category Index Insights/ Strategist Half/Yearly

SOV/SOM Insights/ Strategist Quarterly

Brands Commitment per Media Unit Head Monthly

Negotiation Status Report Unit head Quarterly, Bi-annual, Annual

Brands Activity Report Unit Head Weekly

Financial Update Summary Finance Monthly

Analysis of Payment from Client Finance Monthly

Analysis of Payment to Media Finance Monthly

List of Outstanding Receivables Finance Monthly

List of outstanding Payables Finance Monthly

REGULAR MANAGEMENT REPORTS

OUR TOOLS & MEDIATECHNAMPS - MPS Nigeria AMPS: Target Market Analysis, Consumer Media Habits, Media Profiles,

(Product and Brand User Profiles). Client Funded

TAMS & RAMS - MPS Television and Radio Audience Data (Client funded)

Espri Software for analysing AMPS Data

Media Star Software to Optimize schedules and evaluation of schedules

ADShare MMS SOV (Client Funded)

Watchdog MMS Compliance Reporting (Client Funded)

Post Campaign Tracker Post Campaign delivery check and CPP monitor

Top 500 RFSM Weighted to check Country Clutter SOV, Leading brands and Strategies

Sieben A Proprietary cloud-based Media and Marketing big-data analytics and visualizing platform

Outdoor Planner and Target Indicator Tools for Planning Outdoor weight by State/Local Government

Univi Proprietary Media Planning & Scheduling software

Google Analytics, Web Optimiser, DoubleClick Online Ad`Planner

Web Analytics & Web marketing, Online advertising Planning Measurement Reporting Tools by Google Inc.

Our Hedge - Professional Media Relations

• Prompt Payment - Investment Management Billing & Payment Timelines

• Industry Development

• Industry Training and Resource: Client, Media, APCON, MIPAN, AAAN

• Consultant to Monitoring Company and Industry Research Tools –AMPS, MMS,

• MIPAN - AAAN Credit Policy, Best Business Practice & Umbrella Body development

Our Hedge - Membership & Affiliations

• Near completion of MIPAN membership(Media Independent Practitioners Association of

Nigeria)

• AAAN through partner agencies Leo Burnet, Insight Communication

• Pan African Media Research Organization (PAMRO)

• Advertising Practitioners council of Nigeria (APCON)

BUSINESS RELATIONS


CLIENTELE

By thinking global and acting local, we are engaged by

local, regional and multinational clients who trust us with their

brands.

CLIENTELE


CLIENTELE


Leveraging the most powerful resource in the world. We

achieve best result with our team working in unison to give

your brands a meaning

PEOPLE


Over 7 years experience in Media and Brand management,

having worked with Mediacom Nigeria Ltd, Insight

Communication Ltd before deciding to rest his oars at SBI Media

where he is growing the business over the years.

Rotimi Bankole– Managing Director/CEO

PEOPLE


Olaolu Abimbola– General Manager

Olaolu is a seasoned strategist who started off his career as a professional civil engineer over twelve years ago

before delving into marketing communications.. His stints within the marketing communications industry spans over 10

years whilst working for companies such as Insight Communications, FKG2, FirstBank Nigeria Plc, Tequilla Nigeria and

CosseJo Public.

He is a Full Member of the National Institute of Marketers of Nigeria (NINM), Associate member of the Institute of

Chartered Economists of Nigeria (ICEN) and Member of the Chartered Institutes of Marketers (CIM- In view).

PEOPLE


Tolulope Aderemi– Director

Tolulope is the Client Relationship/Quality Control Director, SBI Media. A commercial lawyer/arbitrator (OIL & Gas

and Power) by training.

Quiet apart from journalism/mass media and enviable depth of knowledge in the Nigerian energy sector, Tolulope, is

a John Taylor graduate of the University of Aberdeen

PEOPLE


Alison Oyome– Media Manager

A tested media strategist, with broad business expertise and deep specialize skills in media connection insights.

I have had a great working experience in the marketing communications industry dealing with global brands

that has greatly enhanced my career.

These brands include Guinness and Diageo brands, Etisalat, De-United brands etc

Innovation and my Passion for advertising forms a core in my day to day career life

PEOPLE


Adewale Adedeji– Finance/Ad

A professional financial accountant and a member of the Institute of Chartered Accountant with vast experience

in the media industry.

Adewale has also managed other institutions which include Lekki British International School, Divine Loaves

Patries Lekki, Oxygen Broadband Network, Elaloey Consulting. He coordinates the Finance and Administration

unit at SBI.

PEOPLE


Samuel Odusami– Head Strategy & Research.

A multi-disciplinary marketing enthusiast with core competence in digital marketing and data driven media

planning.

Samuel has worked on brands across various sectors. Hi-tech-Google (2010-2013), Multilinks-Telkom (2010-

2011), and IBM (2010), Nikon (2014). Aviation-Lufthansa German Airlines (2010-2014). FMCG- Unilever (all

Unilever brands such as CloseUp, Omo, Royco, Knorr, Lifebuoy, Annapurna in 2009-2014), Friesland

CAMPINAWAMCO (2009-2011), Ovaltine (2009-2011), Maltina (2011-2013), Amstel Malta (2011-2013),

Fayrouz (2011-2013), McDowell (2011-2014). Finance- Leadway Assurance Limited. Automotive – Bajaj Autos

(2009-2014), UBA PLC, Nordica Fertility, KBL Insurance.

PEOPLE


Brenda Nwachukwu– Head Systems Quality Control.

Tech-savvy media planner and buyer with a finger on the pulse of consumer behavior and motivations across a variety of

demographics. Brings 8 years of proven ability to gather rich consumer insights and develop successful, demographic-

driven multi-channel media campaigns on time and within budget. Directs project managers and teams, oversees project

budgets of up to 3 billion naira, and develops long-term client relationships through effective communications and

successful campaigns.

PEOPLE


WE’RE THE NEXTGEN. MEDIA AGENCY. BLEND IN NOW

we’re sbi media · making it happen investment across all channels and tactical planning. ......

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