we're peruvian!

27
Team One Doris, Fis, Sehrish

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Page 1: We're Peruvian!

Team One Doris, Fis, Sehrish

Page 2: We're Peruvian!

AgendaCountry Profile

Peruvians' Need

Brand Solution

Target Audience

Branding

Page 3: We're Peruvian!

AgendaCountry Profile

Peruvians' Need

Brand Solution

Target Audience

Branding

Distribution

Marketing Mix

CRM

Managing Brand

Over Time

Page 4: We're Peruvian!
Page 5: We're Peruvian!

Capital - LimaUrban Area

Amazon JungleRural Area

AndesHighland

Page 6: We're Peruvian!

Country Profile

=1Million

WE LIVE IN URBAN AREA!

WE LIVE IN RURAL AREA!

HOLA!

30M

Page 7: We're Peruvian!

Peruvians’ Need

Page 8: We're Peruvian!

Peruvians’ NeedLow-cost

&Trustworthy

&Convenient

Page 9: We're Peruvian!

Law No. 29985

"Act governing the basic characteristics of e-money

as a tool for financial inclusion"

Solution

Page 10: We're Peruvian!

Solution

Page 11: We're Peruvian!
Page 12: We're Peruvian!
Page 13: We're Peruvian!

Target Audience

Have access to

formal financial

system

Have cell phone &No banking access

Page 14: We're Peruvian!

Attributes

Helpful

Low-cost

Convenient

Trustworthy

Free

Easy Access

Supportive

Page 15: We're Peruvian!

A reliable, supportive, and caring financial service brand that dedicates to help

customers attain better quality of life.

Page 16: We're Peruvian!

Ingredient Branding

Page 17: We're Peruvian!

DistributionFlow

Claro Sales Reps Banking Agents BN Reps

Page 18: We're Peruvian!

Objectives

10%

Page 19: We're Peruvian!

Overall Plan

CustomerEducation

Page 20: We're Peruvian!

Message

Page 21: We're Peruvian!

Advertising Channels

ATL: Radio (50%), TV & Print Ads (25%)BTL:

Direct MarketingInfluencers GatheringPR EventFinancial Column on Newspaper

Page 22: We're Peruvian!

Customer Responsibility Marketing

EasySol Care Center

EasySol HotLine

Financial Guidance and

Support

Emergency Assistance

Page 23: We're Peruvian!

EasySol Life Insurance

Brand Extension

Page 24: We're Peruvian!

Managing Brand Over Time

EasySol

EasySol

EasySol

Page 25: We're Peruvian!

Managing Brand Over Time

Rural Areas in South America

Page 26: We're Peruvian!

??

Page 27: We're Peruvian!

Gracias!Have an Early Merry

Christmas