wellbeing market

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Presented by S.LazarMedia88 Pty Ltd


Health & Lifestyle

Hair Health Beauty

“Well Being” Market Space

Major Trends

Cosmetic Treatment Health & BeautyNutrition

Cosmetic Dentistry

Cosmetic Surgery Natural Cosmetics

Spas

Alternative Medicine Medical Services

Homeopathy etc.

Ancient Therapies CorporatizationGNC

Natural Therapies

Aggregation


Concept

• Dental spa/Retail concept

• Providing mouth grooming services in a spa-like setting

• Best market analogy – the historical paradigm shift in the optometry industry - OPSM


Trend Analysis

• Dental technology offering pain-free treatments

• Cosmetic dentistry becoming the forefront of the industry

• Emergence of dedicated teeth whitening and fresh breath clinics

• Corporate ownership of dental clinics as a result of new

legislation

• Visual makeover of existing dental surgeries

• Baby Boomers driving Health Care “Craze”


The Visual Experience


The Format

Treatment Bays

Retail

High Street/Mall


Retail – Show & Sell

CustomerService

In-storeMerchandising


Customer Service

Multimedia displays:Rolling self-help product demosAssociated dentists directory


In-Store Merchandising


Waiting RoomTranquilityRelaxation


Treatment Area

PrivacyTransparency


Treatment Bay

Ergonomic massage chair

TV – free to air & cable

Music headsets

Oxygen

Aromatherapy

Sound & Light


Services & Products Mix

• Core Services

– Refreshing Mouth Spa

treatments

– Laser Teeth Whitening

– Fresh breath treatments

• Value Adding Services

– Cosmetic

– Feel good

– Preventative


Cleaning

• Floss & Gloss – 30 minute gentle clean and floss with a choice of fun flavors

• Hydro Mouth Spa – 30 minute ultrasonic water clean that removes debris, gently massages the gums, and stimulates blood circulation in hard-to-reach areas


Whitening

• Laser Bleaching– “Instant results”– 90 minute procedure

delivered by a trained professional

– A whitening gel is applied to the front surfaces of the teeth and activated by a safe effective laser

• Home Bleaching– “Multi week program”– Professionally fitted trays


Fresh Breath

• The Halimeter diagnoses the source of bad breath

• Prescribed Home treatment kits


Smile Art

• A digital imaging service that visually shows customers the benefits of cosmetic dentistry before any work is done


Tooth Art

• An extension to other forms of body art

• Revenue Models:– 15 minute professional fitting

for longer lasting decals and dental jewellery

– Sales of DIY tattoo packs each with 16 different designs


Lip care

• Restore, moisturise and feed climate damaged delicate lip tissue with a unique lip exfoliation treatment.

• Balms, salves and ointments• Strong impulse purchase• Strong unit sales rate, healthy

margins and small space requirement per SKU

• Annual US sales in pharmacies exceed $300 million

• Average annual sales increases of 10% over the past decade

• Excludes lip stick products – the biggest value mass merchant category


Mouth Guards

• 31% of sporting injuries involve teeth and 95% of these result in permanent disfigurement of the front teeth

• Custom-fitted mouth guards


Snore Prevention

• Relaxed and collapsed airway produces soft tissue vibrations during breathing which results in snoring

• With a custom-fitted snore prevention device, the airway is kept open allowing easier breathing and preventing snoring

40% of the world’s population snores or has sleep apnea causing serious medical and social problems


Bruxism Prevention – Tooth Guards

• Up to 50% of the population is affected by Bruxism, commonly known as tooth grinding

• Stress and anxiety play the major role in causing Bruxism • Custom-fitted tooth

guards protect against Bruxism while sleeping


Bruxism Relief - Massage

• A relaxing 20 minute aromatherapy massage that stimulates the senses while soothing tight jaw muscles, headaches and other TMJ (temporomandibular joint) effects of bruxism


Business Vision

• A Smiley Blue franchise in every A/B demographic high street and shopping centre in Australia

• Franchise agreements with leading 4/5 star hotel and resort chains

• Regional franchises around the globe


Competitive Advantage

• Unique combination of:– New dental technologies– “Productisation” of standardised treatments– Integrated retail (products) and treatment (services)

business model


Corporate StructureSmiley Blue Holdings

Tax Effective JurisdictionIP, Know How, Franchise System

Smiley Blue Franchises

Smiley Blue Australia Smiley BlueCountries or Regions

Master License

Head Franchise

Concept Store


Project Team• Media 88

– AsiaExchange, venture marketing, corporate advice, strategic capital

– Selwyn Lazar – strategic marketing– Mat Browning – management– Hendra Wahjudi – Asia

• Advisory Panel– Dr Milton Herson - Dentistry– Joyce Harnic – Oral Hygiene– Dr Jaque Mechemberg – Teeth

Whitening– Dr Simon Hinkfus – Fresh Breath– Ed Deyzel – Retail

• Advisory Service Providers– Andrew Fish, B2B Lawyers – Legal,

IP Management, Tax– Brian Lazar, Boyar & Lazar –

Accountancy– ? – Property– ? – Project Management– Jo Blesing, Blesing Design – Interior

Design– Carlos Flores, Heavy Networks –

Graphic Design– Darren Close, MediaKinetix – Web

Production– Frank Pizzi, Sofcom – Content

Aggregation

wellbeing market

Documents