welcome to vcu's school of mass communications

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Where aspiring professionals

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This is an overview of the School of Mass Communications at Virginia Commonwealth University. We presented a version of this slide show at VCU's Open House on Oct. 15, 2011.

TRANSCRIPT

Page 1: Welcome to VCU's School of Mass Communications

Where aspiring professionals …

Page 2: Welcome to VCU's School of Mass Communications

… learn by doing. Our students don’t just study about advertising – they create real ads for real clients.

Page 3: Welcome to VCU's School of Mass Communications

They don’t just study about public relations. They develop PR campaigns – we even have a student-run PR agency.

Page 4: Welcome to VCU's School of Mass Communications

They don’t just study about journalism. They cover stories for publication in more than 70 newspapers …

Page 5: Welcome to VCU's School of Mass Communications

… and they produce a TV show that’s broadcast across Central Virginia.

Page 6: Welcome to VCU's School of Mass Communications

What we teachWhat we teachAdvertising

CreativeStrategic

JournalismPrintBroadcast

Public Relations

Grad programsAdvertising

Multimedia Journalism

Strategic PR

Ph.D. inMedia, Art & Text

Page 7: Welcome to VCU's School of Mass Communications

1,260 undergraduates1,260 undergraduates

Public relations Advertising

Journalism

Page 8: Welcome to VCU's School of Mass Communications

Our facultyOur faculty20 full-time15-25 part-timePh.D.’s and professionals

Page 9: Welcome to VCU's School of Mass Communications

Foundation workFoundation workVCU Core (18 credits)

Writing (6 hrs)

Science & Tech (3 hrs)

Human, Social & Political Behavior (3 hrs)

Statistics (3 hrs)

Diverse & Global Communities (3 hrs)

Mass Comm CoreMass Comm (3 hrs)

Economics (3 hrs)

Journalism & PR

Journalism Writing (3 hrs)

Advertising

Story (3 hrs)

Curiousness (3 hrs)

Complete those courses with a GPA of

2.5+

Page 10: Welcome to VCU's School of Mass Communications

After the foundationAfter the foundationChoose a sequence

Journalism (print or broadcast)Public relationsAdvertising (creative or strategic)

Internships & real-world experienceGet a minor

Business, history, English, foreign language, political science …

Page 11: Welcome to VCU's School of Mass Communications

Core skillsCore skillsCritical and creative thinking Effective writing and researchMedia, communication and societyGraphics and designEthics and law

Page 12: Welcome to VCU's School of Mass Communications

Student mediaStudent mediaCommonwealth TimesInk magazineWVCW RadioRams ReviewShafer BirdThe Horn

Plus literary & opinion magazines

Page 13: Welcome to VCU's School of Mass Communications
Page 14: Welcome to VCU's School of Mass Communications

CNS publishes on YouTube, Twitter and other outlets, too.

Page 15: Welcome to VCU's School of Mass Communications

On VCU InSight, we’re on air, cable and satellite to the Richmond metro area …

Page 16: Welcome to VCU's School of Mass Communications

… and we publish stories at insight.vcu.edu

Page 17: Welcome to VCU's School of Mass Communications

Through courses like CreateAthon, advertising and PR students serve nonprofits and other clients.

Page 18: Welcome to VCU's School of Mass Communications

Our students win a lot of awards for their work.

Page 19: Welcome to VCU's School of Mass Communications
Page 20: Welcome to VCU's School of Mass Communications

Minor in Media StudiesMinor in Media Studies18 hoursTwo required coursesFour elective courses

You don’t have to major in mass comm to study mass comm. We offer a minor.

Page 21: Welcome to VCU's School of Mass Communications

VCU advantagesVCU advantagesState capital (& media capital)Media General Inc.AP, Washington Post, news wiresNumerous TV and radio stationsMedia market No. 58Fortune 500 companiesTop advertising and PR firmsHotbed for digital & social media

Page 22: Welcome to VCU's School of Mass Communications

Student organizationsStudent organizationsSociety of Professional JournalistsAd ClubPR Student Society of AmericaNational Assn. of Black Journalists &

Assn. of Black CommunicatorsMass Comm Scholars (Honors)Kappa Tau Alpha honor society

Page 23: Welcome to VCU's School of Mass Communications
Page 24: Welcome to VCU's School of Mass Communications

We’re accreditedWe’re accreditedAsdf

1 of 110 programs in U.S.9 standards of excellenceAwards, scholarships and

contests for our students

Page 25: Welcome to VCU's School of Mass Communications