welcome to the cramo group · sales 446.7 meur. ebita 3.9 meur listed on the helsinki stock...
TRANSCRIPT
WELCOME TO THE CRAMO GROUP
Mars 2010 / 2
Cramo Group in brief
Sales 446.7 MEUR. EBITA 3.9 MEURListed on the Helsinki Stock Exchange since 1988, midcap
2,356 (average 2009)
Key financials
2009
Depot network
Personnel
No. of rental equipment Approximately 190,000
Russia
Denmark
GermanyPoland
CzechRepublic
Austria Hungary
Slovakia
Ukraine
Belarus
Lithuania
Latvia
Estonia
Norway
Sweden
Finland
Moldova
St. Petersburg
Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat
Moscow
Construction industryOther industryPublic sectorHousehold, other
For whom
Yekatrinenburg
284 depots (Dec 2009) 11 countries
Mars 2010 / 3
53% 23%
18% 6%
Total rental solutions provider
Full range of products, services and solutions to:
the construction industry other industry the public sector private households/other
Mars 2010 / 4
Product areas
Tools (125 000 units)
Modular space (45 000 units)Construction equipment (3 300 units)
Access equipment (14 000 units)
Mars 2010 / 5
More than 80,000 customers
Construction: House and road building
Private households and other
Other industry
Public sector: Schools, offices and machines
Mars 2010 / 6
Geographical segment
Estonia, Latvia, Lithuania, Poland, Russia, The Czech, Slovakia
Market Finland DenmarkSweden Norway
No 1 in Estonia, Lithuania No 2 in Latvia, Poland and St PetersburgNo 1 in lifts in Czech RepNr 2 in lifts in Slovakia
Position (estimate) No 1 in modular spaceNo 2 in equipment rental
No 3No 1 No 2
2 strong players
Mainly smaller national and local players, a few West European competitors
Competitivesituation
2 strong players
Fragmentedmarket situation
2 strong players
67Number of depots 57 17116 27
Business overview
Mars 2010 / 7
RENTAL SERVICES FROM CRAMO
Mars 2010 / 8
Many reasons for renting
Cost efficiencyShare costs with others and reduce fixed cost
FreedomTurning fixed costs into variable
FlexibilityReduce or expand machinery according to needs
TransparencyBudgeting and control get easier
Focus on your core businessMachinery is normally non-core
Improved accessAccess to a variety of modern, high quality products and services without keeping stock
Mars 2010 / 9
Why rent from Cramo
The widest assortment. Rental objects for every possible need.
Capacity to deliver. 190,000 modern pieces of equipment of high quality ensure a high degree of delivery.
Always nearby. Nearly 290 strategically positioned depots and sales offices.
A long history and strong tradition. Access to the collective competences from rental operations in 11 countries.
Forerunner in the industry. ISO-certified in the Nordic area.
Committed to development. We strive to develop new creative solutions, based on our extensive customer experiences.
Mars 2010 / 10
Tools
Product areas Service range
Becoming a “Total Solutions Provider”in all markets
Customisedsolutions
Construction equipment
Access equipment
Modular space
Rentalconcepts
Rental relatedservices
Customer support
Mars 2010 / 11
Effective rental concepts for all kind of needs
Short term rental
Equipment from the depot for immediate, short term needs
Project agreement
Guaranteed access to equipment and services in a project at pre-agreed costs
Long term rental
Access to equipment over a longer period including services and maintenance, with less capital tied up
A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.
OUTSOURCING
Flexi
Access to a varaible assortment of small power tools, from a depot, for a minimum of 3 machines in 6 months
Mars 2010 / 12
Quality, environment and work environment
Cramo maintains a high level in respects to quality, environment and working environment matters, both internally and in cooperation with customers. We not only provide a top range of quality products, but can also help toward minimizing environmental impact and creating a better working environment at our customer’s work sites.
Environmental and quality certified operations in Cramo
Sweden Norway Denmark Finland
ISO 9001 (quality)
x x x x
ISO 14001 (environment)
x x x
Mars 2010 / 13
A WIDE RANGE OF RENTAL EQUIPMENT
Mars 2010 / 14
Tools
Ground vibratorsConcrete processing machinesElectrical equipmentCompressorsDrying and heating equipmentPumpsScrew/nail tools, chipping and hewing hammersCutting machines, saws and welding equipmentGrinding, milling and drilling machinesBending machinesMeasuring instrumentsCleaning equipment
Mars 2010 / 15
Access equipment
MinicranesTelescopic handlers Vertical mast liftsScissor liftsArticulated boom liftsTelescopic boom lifts Crawler-mounted liftsTrailer-mounted liftsTruck-mounted liftsBuilding hoistsScaffoldingWork platformsForklift trucksWarehouse trucks
Mars 2010 / 16
Construction equipment
Dumpers RollersExcavatorsSkidsteer loadersCompact loadersWheel loadersCompressorsGeneratorsDrilling rigsDemolition robots
Mars 2010 / 17
Modular space
Products Site hutsModulesTrailersToiletsContainers
ApplicationsOfficesSchoolsDaycare/pre-schoolAccomodationBuilding sitesStorage
Mars 2010 / 18
Services to complement equipment rental
Training via the Cramo SchoolSafe scaffolding workLift users
Site servicesTemporary electricityEstablishing servicesProject depot on siteFence and scaffolding assembly
Other servicesAdvice/consulting Business support online softwareWeb-depotCramo Safety
Mars 2010 / 19
Additional services for modular space
Facilities managamentFurniture and interiordecorationsTelecommunicationIT SecurityCleaningProtectionCateringReceptions and janitorsTurn-key premises
Mars 2010 / 20
RECENT CONCEPTS THAT ADD VALUE
Mars 2010 / 21
Cramo Smart Energy can save up to 50%
Empirical evidence from a number of Nordic construction sites shows that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment. Cramo has developed a solution whereby the energy usage on this type of equipment is reduced by approximately 50% by:• exterior insulation between the huts• new, energy efficient site huts, PK2000 and P6000• low energy light fittings in exterior and interior lighting • Insulated storage containers• measuring and follow-up
Mars 2010 / 22
Cramo Flexi, an advantageous alternative to buying handheld machines
When you sign a Cramo Flexi agreement, you get a fixed monthly cost for a minimum of six months and at least three machines. • You have complete freedom to change
to another machine within Cramo Flexi’s product range at any of depots in the country.
• In case of break-down, you will get a replacement immediately
• Machines can always be added and is not limited to three units
• Optional rental insurance at favourable rates
Mars 2010 / 23
Cramo 24 – maximum flexibility
Unmanned depots, with a basic assortment of the most commonly used tools. Accessible around the clock for subscribing customers. Additional equipment (apart from the basic assortment) can be preordered, and delivered through the Cramo 24 depots.
Mars 2010 / 24
Green modules
A Cramo green module will reduce energy usage by 50% and improve comfort and indoor climate. Efficiently insulated and equipped with heat pump retrieve heat from outdoor air to meet the need for hot water and ventilation. It can also be connected to external water heating sources like central heating or a boiler room with bio fuel.
Mars 2010 / 25
• A one call concept, initially in Finland, for buildings affected by water or excessive heat. Cramo is the only place where you can find all the services needed to take care of your building.
• From one contact you get access to many kinds of analysis services (moisture measurement, air quality, mold etc.), drying & renovation services and modular space to use in the meantime.
Cramo healthy house – Terve Talo
Mars 2010 / 26
ADDITIONAL INFORMATION
Mars 2010 / 27
Cramo - leading rental service provider
With its extensive international network of rental depots, Cramo combines the strengths of a local company, such as entrepreneurship and proximity to the customer, with the resources of an international corporation. ("glocal")
Cramo provides total rental solutions to meet the needs for machinery, equipment and modular space in the construction industry, other private companies and in the public sector. This is achieved through the rental of a complete selection of products and related services and sales. (“Total rental solutions provider”)
Mars 2010 / 28
Computers and communications
Project-office
Site hut establishments
Kitchen Labour huts
Staircase Cleaning
Temporary electricity
Toilets
Alarm/Security
Fence
Contain ers
Evacuation units Scaffol ding
Hoist
Fall- protection
Total rental solutions provider from start to finish
Waste handling
Mars 2010 / 29
Leading European rental companies Cramo grew further to #3 position in 2008 in Europe, #11 globally
MarketsOperationSales 2008 (EUR million)
Construction equipment, tools
Construction equipment, tools
Modular space
Construction equipment, tools
Construction equipment, tools, tower cranes
Cranes
Construction equipment
Cranes, construction equipment
Source: International Rental News, June 2009
FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, CZE, SLO
FRA, IRE, UK, GER, SPA, BEL, SWI, LUX, DEN
FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, HUN, UKR, CZE, SLO
Europe, North and South America
SPA, POR, ROM, BUL, POL, MEX, BRA, Middle East
Worldwide
FRA, North & West Africa, Worldwide
(France)
(Finland)
(Finland)
(UK)
(US)
(UK)
(UK)
(Spain)
(Belgium)
(France)
UK, IRE
UK, IRE, Middle East, Australia
UK, North and South AmericaConstruction equipment, tools
848
703
580
558
491
421
419
371
365
320
0 200 400 600 800 1000
Loxam
Ramirent
Cramo
Algeco Scotsman
Speedy Hire
Select Plant Hire
Hewden
Sarens
GAM
Mediaco Lifting
Construction equipment, tools, modular space
Mars 2010 / 30
Sales by market 2009, actualEUR 446,7 miljon
Poland
Czech. Rep
Slovakia
Lithuania
Latvia
Estonia
Russia
Sweden48 %
Norway14 %
Denmark8 %
CEE10 % Finland
20 %
Mars 2010 / 31
Our quality work gives you many advantages
• Expert depot personnel who give advice on machine selection
• The right machine in the right place at the right time
• Testing of machinery and equipment prior to delivery
• Calibrated control and measurement instruments• Modern inventory of machinery with the latest
technology• Regular servicing of the machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Business support that presents the current rental
rate• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Reporting system for discrepancies/
improvements
Mars 2010 / 32
Take part in our active environmental work
Cramo’s work with environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
• Advice/tips for customers on environmental work
• Machinery that meets environmental demands• Documented environmental performance of
machinery• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer
projects• Site hut and module set-up with low
energy consumption• Extensive environmental work at Cramo’s
rental depots:- Environmental assessment of chemicals and
safe handling- Environmental assessment of the carriers
and suppliers- Energy effectiveness- Waste management
Jämförelse kWh/m2 mars 2008
0,5 kWh/m²
1,0 kWh/m²
1,5 kWh/m²
2,0 kWh/m²
2,5 kWh/m²
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Measurement of energy consumption between standard site hut (purple) with Cramo energy establishment (black). It is possible to make an energy saving of 35% with Cramo energy establishment.
Comparison kWh/m2 (March 2008)
Energy saving that works
Mars 2010 / 33
Take advantage of our knowledge of the work environment
• Information about work requirements • Machinery that reduces strain on
users• Training in aerial equipment, scaffolding
and forklift trucks for our customers• Machinery that reduces the risk of
vibration injuries• Fall protection to reduce the risk of
accidents• Equipment that contributes to cleaner air• Sale of personal safety equipment• Site huts and modules providing a good
workplace environment• Help with solutions toward improving the
work environment• Safety instruction for certain machines
Cramo’s work with work environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.
Mars 2010 / 34
MODULAR SPACE
Mars 2010 / 35
Cramo’s modular space offers quick and flexible solutions for premises
A modular system for quick establishment of a complete building suited for temporary use.
The concept offers the following advantages:
Make up for fluctuations in the marketQuick establishment and flexible solutionsPremises on siteAn alternative to long time investmentsPermanent standards
Mars 2010 / 36
Rental solutions for many needs
OfficesSchoolsDaycare/pre-schoolAccomodationBuilding sitesStorage
Mars 2010 / 37