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WELCOME TO THE CRAMO GROUP

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Page 1: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

WELCOME TO THE CRAMO GROUP

Page 2: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 2

Cramo Group in brief

Sales 446.7 MEUR. EBITA 3.9 MEURListed on the Helsinki Stock Exchange since 1988, midcap

2,356 (average 2009)

Key financials

2009

Depot network

Personnel

No. of rental equipment Approximately 190,000

Russia

Denmark

GermanyPoland

CzechRepublic

Austria Hungary

Slovakia

Ukraine

Belarus

Lithuania

Latvia

Estonia

Norway

Sweden

Finland

Moldova

St. Petersburg

Cramo is a rental solutions provider in machinery, equipment and modular spaceWhat

Moscow

Construction industryOther industryPublic sectorHousehold, other

For whom

Yekatrinenburg

284 depots (Dec 2009) 11 countries

Page 3: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 3

53% 23%

18% 6%

Total rental solutions provider

Full range of products, services and solutions to:

the construction industry other industry the public sector private households/other

Page 4: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 4

Product areas

Tools (125 000 units)

Modular space (45 000 units)Construction equipment (3 300 units)

Access equipment (14 000 units)

Page 5: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 5

More than 80,000 customers

Construction: House and road building

Private households and other

Other industry

Public sector: Schools, offices and machines

Page 6: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 6

Geographical segment

Estonia, Latvia, Lithuania, Poland, Russia, The Czech, Slovakia

Market Finland DenmarkSweden Norway

No 1 in Estonia, Lithuania No 2 in Latvia, Poland and St PetersburgNo 1 in lifts in Czech RepNr 2 in lifts in Slovakia

Position (estimate) No 1 in modular spaceNo 2 in equipment rental

No 3No 1 No 2

2 strong players

Mainly smaller national and local players, a few West European competitors

Competitivesituation

2 strong players

Fragmentedmarket situation

2 strong players

67Number of depots 57 17116 27

Business overview

Page 7: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 7

RENTAL SERVICES FROM CRAMO

Page 8: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 8

Many reasons for renting

Cost efficiencyShare costs with others and reduce fixed cost

FreedomTurning fixed costs into variable

FlexibilityReduce or expand machinery according to needs

TransparencyBudgeting and control get easier

Focus on your core businessMachinery is normally non-core

Improved accessAccess to a variety of modern, high quality products and services without keeping stock

Page 9: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 9

Why rent from Cramo

The widest assortment. Rental objects for every possible need.

Capacity to deliver. 190,000 modern pieces of equipment of high quality ensure a high degree of delivery.

Always nearby. Nearly 290 strategically positioned depots and sales offices.

A long history and strong tradition. Access to the collective competences from rental operations in 11 countries.

Forerunner in the industry. ISO-certified in the Nordic area.

Committed to development. We strive to develop new creative solutions, based on our extensive customer experiences.

Page 10: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 10

Tools

Product areas Service range

Becoming a “Total Solutions Provider”in all markets

Customisedsolutions

Construction equipment

Access equipment

Modular space

Rentalconcepts

Rental relatedservices

Customer support

Page 11: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 11

Effective rental concepts for all kind of needs

Short term rental

Equipment from the depot for immediate, short term needs

Project agreement

Guaranteed access to equipment and services in a project at pre-agreed costs

Long term rental

Access to equipment over a longer period including services and maintenance, with less capital tied up

A strategic two-way commitment where Cramo takes over ownership of a customer’s fleet of equipment and rents it back including a mixture of short and long term solutions.

OUTSOURCING

Flexi

Access to a varaible assortment of small power tools, from a depot, for a minimum of 3 machines in 6 months

Page 12: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 12

Quality, environment and work environment

Cramo maintains a high level in respects to quality, environment and working environment matters, both internally and in cooperation with customers. We not only provide a top range of quality products, but can also help toward minimizing environmental impact and creating a better working environment at our customer’s work sites.

Environmental and quality certified operations in Cramo

Sweden Norway Denmark Finland

ISO 9001 (quality)

x x x x

ISO 14001 (environment)

x x x

Page 13: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 13

A WIDE RANGE OF RENTAL EQUIPMENT

Page 14: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 14

Tools

Ground vibratorsConcrete processing machinesElectrical equipmentCompressorsDrying and heating equipmentPumpsScrew/nail tools, chipping and hewing hammersCutting machines, saws and welding equipmentGrinding, milling and drilling machinesBending machinesMeasuring instrumentsCleaning equipment

Page 15: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 15

Access equipment

MinicranesTelescopic handlers Vertical mast liftsScissor liftsArticulated boom liftsTelescopic boom lifts Crawler-mounted liftsTrailer-mounted liftsTruck-mounted liftsBuilding hoistsScaffoldingWork platformsForklift trucksWarehouse trucks

Page 16: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 16

Construction equipment

Dumpers RollersExcavatorsSkidsteer loadersCompact loadersWheel loadersCompressorsGeneratorsDrilling rigsDemolition robots

Page 17: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 17

Modular space

Products Site hutsModulesTrailersToiletsContainers

ApplicationsOfficesSchoolsDaycare/pre-schoolAccomodationBuilding sitesStorage

Page 18: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 18

Services to complement equipment rental

Training via the Cramo SchoolSafe scaffolding workLift users

Site servicesTemporary electricityEstablishing servicesProject depot on siteFence and scaffolding assembly

Other servicesAdvice/consulting Business support online softwareWeb-depotCramo Safety

Page 19: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 19

Additional services for modular space

Facilities managamentFurniture and interiordecorationsTelecommunicationIT SecurityCleaningProtectionCateringReceptions and janitorsTurn-key premises

Page 20: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 20

RECENT CONCEPTS THAT ADD VALUE

Page 21: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 21

Cramo Smart Energy can save up to 50%

Empirical evidence from a number of Nordic construction sites shows that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment. Cramo has developed a solution whereby the energy usage on this type of equipment is reduced by approximately 50% by:• exterior insulation between the huts• new, energy efficient site huts, PK2000 and P6000• low energy light fittings in exterior and interior lighting • Insulated storage containers• measuring and follow-up

Page 22: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 22

Cramo Flexi, an advantageous alternative to buying handheld machines

When you sign a Cramo Flexi agreement, you get a fixed monthly cost for a minimum of six months and at least three machines. • You have complete freedom to change

to another machine within Cramo Flexi’s product range at any of depots in the country.

• In case of break-down, you will get a replacement immediately

• Machines can always be added and is not limited to three units

• Optional rental insurance at favourable rates

Page 23: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 23

Cramo 24 – maximum flexibility

Unmanned depots, with a basic assortment of the most commonly used tools. Accessible around the clock for subscribing customers. Additional equipment (apart from the basic assortment) can be preordered, and delivered through the Cramo 24 depots.

Page 24: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 24

Green modules

A Cramo green module will reduce energy usage by 50% and improve comfort and indoor climate. Efficiently insulated and equipped with heat pump retrieve heat from outdoor air to meet the need for hot water and ventilation. It can also be connected to external water heating sources like central heating or a boiler room with bio fuel.

Page 25: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 25

• A one call concept, initially in Finland, for buildings affected by water or excessive heat. Cramo is the only place where you can find all the services needed to take care of your building.

• From one contact you get access to many kinds of analysis services (moisture measurement, air quality, mold etc.), drying & renovation services and modular space to use in the meantime.

Cramo healthy house – Terve Talo

Page 26: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 26

ADDITIONAL INFORMATION

Page 27: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 27

Cramo - leading rental service provider

With its extensive international network of rental depots, Cramo combines the strengths of a local company, such as entrepreneurship and proximity to the customer, with the resources of an international corporation. ("glocal")

Cramo provides total rental solutions to meet the needs for machinery, equipment and modular space in the construction industry, other private companies and in the public sector. This is achieved through the rental of a complete selection of products and related services and sales. (“Total rental solutions provider”)

Page 28: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 28

Computers and communications

Project-office

Site hut establishments

Kitchen Labour huts

Staircase Cleaning

Temporary electricity

Toilets

Alarm/Security

Fence

Contain ers

Evacuation units Scaffol ding

Hoist

Fall- protection

Total rental solutions provider from start to finish

Waste handling

Page 29: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 29

Leading European rental companies Cramo grew further to #3 position in 2008 in Europe, #11 globally

MarketsOperationSales 2008 (EUR million)

Construction equipment, tools

Construction equipment, tools

Modular space

Construction equipment, tools

Construction equipment, tools, tower cranes

Cranes

Construction equipment

Cranes, construction equipment

Source: International Rental News, June 2009

FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, CZE, SLO

FRA, IRE, UK, GER, SPA, BEL, SWI, LUX, DEN

FIN, SWE, NOR, DEN, RUS, EST, LAT, LIT, POL, HUN, UKR, CZE, SLO

Europe, North and South America

SPA, POR, ROM, BUL, POL, MEX, BRA, Middle East

Worldwide

FRA, North & West Africa, Worldwide

(France)

(Finland)

(Finland)

(UK)

(US)

(UK)

(UK)

(Spain)

(Belgium)

(France)

UK, IRE

UK, IRE, Middle East, Australia

UK, North and South AmericaConstruction equipment, tools

848

703

580

558

491

421

419

371

365

320

0 200 400 600 800 1000

Loxam

Ramirent

Cramo

Algeco Scotsman

Speedy Hire

Select Plant Hire

Hewden

Sarens

GAM

Mediaco Lifting

Construction equipment, tools, modular space

Page 30: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 30

Sales by market 2009, actualEUR 446,7 miljon

Poland

Czech. Rep

Slovakia

Lithuania

Latvia

Estonia

Russia

Sweden48 %

Norway14 %

Denmark8 %

CEE10 % Finland

20 %

Page 31: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 31

Our quality work gives you many advantages

• Expert depot personnel who give advice on machine selection

• The right machine in the right place at the right time

• Testing of machinery and equipment prior to delivery

• Calibrated control and measurement instruments• Modern inventory of machinery with the latest

technology• Regular servicing of the machinery• Machinery that has passed inspection• Rental insurance that provides extra security• Business support that presents the current rental

rate• Training of Cramo’s employees and customers• Customer surveys that capture customer views• Reporting system for discrepancies/

improvements

Page 32: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 32

Take part in our active environmental work

Cramo’s work with environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.

• Advice/tips for customers on environmental work

• Machinery that meets environmental demands• Documented environmental performance of

machinery• Help with calculating emissions• Environmentally-adapted oils and fuels• Products for environmentally-safe handling• Help with waste disposal in customer

projects• Site hut and module set-up with low

energy consumption• Extensive environmental work at Cramo’s

rental depots:- Environmental assessment of chemicals and

safe handling- Environmental assessment of the carriers

and suppliers- Energy effectiveness- Waste management

Jämförelse kWh/m2 mars 2008

0,5 kWh/m²

1,0 kWh/m²

1,5 kWh/m²

2,0 kWh/m²

2,5 kWh/m²

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31

Measurement of energy consumption between standard site hut (purple) with Cramo energy establishment (black). It is possible to make an energy saving of 35% with Cramo energy establishment.

Comparison kWh/m2 (March 2008)

Energy saving that works

Page 33: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 33

Take advantage of our knowledge of the work environment

• Information about work requirements • Machinery that reduces strain on

users• Training in aerial equipment, scaffolding

and forklift trucks for our customers• Machinery that reduces the risk of

vibration injuries• Fall protection to reduce the risk of

accidents• Equipment that contributes to cleaner air• Sale of personal safety equipment• Site huts and modules providing a good

workplace environment• Help with solutions toward improving the

work environment• Safety instruction for certain machines

Cramo’s work with work environmental issues differ between markets and are furthest advanced in the Nordic countries, where this work has become an evermore important argument for customers choosing rental solutions from Cramo.

Page 34: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 34

MODULAR SPACE

Page 35: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 35

Cramo’s modular space offers quick and flexible solutions for premises

A modular system for quick establishment of a complete building suited for temporary use.

The concept offers the following advantages:

Make up for fluctuations in the marketQuick establishment and flexible solutionsPremises on siteAn alternative to long time investmentsPermanent standards

Page 36: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 36

Rental solutions for many needs

OfficesSchoolsDaycare/pre-schoolAccomodationBuilding sitesStorage

Page 37: WELCOME TO THE CRAMO GROUP · Sales 446.7 MEUR. EBITA 3.9 MEUR Listed on the Helsinki Stock Exchange since 1988, midcap 2,356 (average 2009) Key financials 2009

Mars 2010 / 37