welcome to the age of mass participation
TRANSCRIPT
Welcome to the Age of Mass Participation
Politicians Don’t Know the Difference Between a Server
And a Waiter
Howard Dean Didn’t Get IT
Blogs Started it All
NOYOUTUBE, FACEBOOK, MYSPACE
$22 Million
Money is NOT the Product
Money is the Bi-Product of Community
Who’s Online?
The Internet is a “main source” for political news
It’s Not Just for Teenagers
• Average FACEBOOK user is 25 (Source: Comscore)
• Average YOUTUBE user 35 (Source:
YouTube)
• Average political blog reader is 45 (Source: Blogads.com)
Political Opinion is Formed By People Talking to Each Other
Around a Water Cooler
Around Dining Tables
On Park Benches
In VFW Halls
Political Conversations on Steroids
• Blogs
• YouTube
• Facebook and MySpace
• E mail
• Text Messaging
So Who Are the21st Century Political
Pamphleteers?
You’re Swimming in a Sea of Voter-Generated Content
2. How to Ride the Wave
Cell Phones
• 1st 10 years = 1 billion• 4 years later= 2 billion• 18 months later = 3 billion• By 2010 = 5.5 billion or 75% of all
humans• Last year 43 Billion Text Messages
Sent
16 Hours Uploaded Per Minute
More Video on YouTube Than All the Video Ever Created for Movies
or Television Worldwide Combined
Videracy
1.6 MillionMay 2008
32 MillionMay 2009
Go Where the People Are
Make It Really Easy to Find Out What You’re Doing
Be Transparent; Share Data
All the Data
Listen and Interact
Join the Conversation
Scarcity vs Abundance
15%
200,000,000,000hrs
20,000,000 hrs
Here Comes Everybodyby Clay Shirky
What Would Google DoBy Jeff Jarvis
Final Thoughts
The Story of Stuff
MOUSE.org
We vs Me
No Mas FARC
Technology is Not Just a Slice of the Pie
It’s the Pan