welcome to the 13 core secrets of mlm retention mastery

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Welcome to the 13 Welcome to the 13 Core Secrets of Core Secrets of MLM Retention MLM Retention Mastery Mastery

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Welcome to the 13 Core Secrets of MLM Retention Mastery. In Less Than 9 Months…. Generated over 6000 Free leads online Jumped to the top 1% in the #1 Attraction Marketing System on the Planet Won 2 Luxury Cruises & a Free Macbookpro Personally Recruited 63 Reps in just a few months - PowerPoint PPT Presentation

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Page 1: Welcome to the 13 Core Secrets of MLM Retention Mastery

Welcome to the 13 Welcome to the 13 Core Secrets of Core Secrets of MLM Retention MLM Retention

MasteryMastery

Page 2: Welcome to the 13 Core Secrets of MLM Retention Mastery

In Less Than 9 Months…In Less Than 9 Months… Generated over 6000 Free leads onlineGenerated over 6000 Free leads online Jumped to the top 1% in the #1 Attraction Jumped to the top 1% in the #1 Attraction

Marketing System on the PlanetMarketing System on the Planet Won 2 Luxury Cruises & a Free MacbookproWon 2 Luxury Cruises & a Free Macbookpro Personally Recruited 63 Reps in just a few Personally Recruited 63 Reps in just a few

monthsmonths Created an authority blog with 15-20 Created an authority blog with 15-20

Thousands visitors each month and an Alexa Thousands visitors each month and an Alexa Rank of approx 50,000Rank of approx 50,000

Made $1749.00 with Only 4 Hours WorkMade $1749.00 with Only 4 Hours Work Established a 65% Retention rate in our Established a 65% Retention rate in our

Primary BusinessPrimary Business

Page 3: Welcome to the 13 Core Secrets of MLM Retention Mastery

What You Will Receive What You Will Receive TonightTonight

A mindset shift to transform your A mindset shift to transform your business and lifebusiness and life

13 in-depth Core Strategies and 13 in-depth Core Strategies and Tools for Retention MasteryTools for Retention Mastery

Information that can be Information that can be implemented IMMEDIATELY after implemented IMMEDIATELY after this Webinarthis Webinar

Free Bonuses worth over $2999.00Free Bonuses worth over $2999.00

Page 4: Welcome to the 13 Core Secrets of MLM Retention Mastery

What is Retention?What is Retention?

Definition of Customer Retention:Definition of Customer Retention:is the activity that a selling organization is the activity that a selling organization

undertakes in order to reduce customer undertakes in order to reduce customer defections. Successful customer retention starts defections. Successful customer retention starts with the first contact an organization has with a with the first contact an organization has with a customer and continues throughout the entire customer and continues throughout the entire

lifetime of a relationship. A company’s ability to lifetime of a relationship. A company’s ability to attract and retain new customers, is not only attract and retain new customers, is not only

related to its product or services, but strongly related to its product or services, but strongly related to the way it services its existing related to the way it services its existing

customers and the reputation it creates within customers and the reputation it creates within and across the marketplace.and across the marketplace.

Page 5: Welcome to the 13 Core Secrets of MLM Retention Mastery

How is Retention How is Retention Effecting You?Effecting You?

• Sponsoring, Sponsoring, Sponsoring… but your reps are falling out the bottom as quick as you can put them in the top

• Spending all that time, effort, and money … just to have it dwindle away

• Your residual check isn’t growing each month as fast as you DESERVE

Moving No Where Fast

Page 6: Welcome to the 13 Core Secrets of MLM Retention Mastery

Oh! The PAIN!Oh! The PAIN!

• Think of the Blood, Sweat, Tears, and Hard Earned Dollars you’ve invested into building your Empire

• Building a Successful MLM Downline in the beginning is hard enough, but to sustain that Team and those residual checks is even HARDER.

• So to save you the agony of seeing your work spiral down the drain…

We Created The 13 Core Secrets to MLM Retention Mastery for YOU.

Page 7: Welcome to the 13 Core Secrets of MLM Retention Mastery

DRUM ROLL PLEASE…DRUM ROLL PLEASE…

The Secrets we’re sharing today The Secrets we’re sharing today are not in any specific order of are not in any specific order of importance… THEY ARE ALL importance… THEY ARE ALL

IMPORTANT!IMPORTANT!

But of course the juiciest ones and But of course the juiciest ones and all the Free Bonuses are going to all the Free Bonuses are going to

be saved for last.be saved for last.

Page 8: Welcome to the 13 Core Secrets of MLM Retention Mastery

#1: Understanding Human #1: Understanding Human NeedsNeeds

Every human has the Every human has the same 6 Needs however same 6 Needs however each individual values each individual values

specific Needs over specific Needs over others.others.

CertaintyCertainty UncertaintyUncertainty Love/ConnectionLove/Connection SignificanceSignificance GrowthGrowth ContributionContribution

Ask Questions to uncover Ask Questions to uncover which of these Needs is which of these Needs is most important to your most important to your

Team member…Team member…

Page 9: Welcome to the 13 Core Secrets of MLM Retention Mastery

What Questions Can You What Questions Can You Ask?Ask?

What does happiness mean to you?What does happiness mean to you? What’s your greatest accomplishment in your What’s your greatest accomplishment in your

life?life? Aside from all the money, WHY are you doing Aside from all the money, WHY are you doing

this business?this business? If money and responsibilities were not an If money and responsibilities were not an

object… what would you be doing right now?object… what would you be doing right now?

These are not your typical “Who do you These are not your typical “Who do you know” questions that many Uplines start know” questions that many Uplines start

with.with.

Page 10: Welcome to the 13 Core Secrets of MLM Retention Mastery

#2: Associate Their Dreams #2: Associate Their Dreams to YOUto YOU

Get Your New Team Get Your New Team Member to Open Up Their Member to Open Up Their “Dream Space” with you.“Dream Space” with you.

““What do you REALLY What do you REALLY want?”want?”

Where do you want to Where do you want to live? Where do you want live? Where do you want to Vacation? Dig Deeperto Vacation? Dig Deeper

People don’t often get to People don’t often get to talk about their Dreams talk about their Dreams and Desires, so now… and Desires, so now… They’ve associated this They’ve associated this pleasure with YOUpleasure with YOU

When People Associate Their

Dreams with You… They Will NEVER

QUIT Because They Would Be Quitting on

Their Dreams

Page 11: Welcome to the 13 Core Secrets of MLM Retention Mastery

#3: Get Written #3: Get Written CommitmentsCommitments

Are you getting commitments from your team?Are you getting commitments from your team?

Worksheets:Worksheets: How much money do they want to make and what will it How much money do they want to make and what will it

change in their life when they achieve it?change in their life when they achieve it? How many people will they talk to daily?How many people will they talk to daily? How many hours each week with they commit to training?How many hours each week with they commit to training? What’s their target goal for new sponsors each week?What’s their target goal for new sponsors each week?

Ask them to fill out the worksheet you make and Ask them to fill out the worksheet you make and send it back to them and let them know that you send it back to them and let them know that you want to revisit these commitments each month want to revisit these commitments each month

with them one on one to make sure they with them one on one to make sure they accomplish their Goalsaccomplish their Goals

Page 12: Welcome to the 13 Core Secrets of MLM Retention Mastery

Part II: Get Video Part II: Get Video CommitmentsCommitments

This is our fave!This is our fave! Ask your new rep to cut you a 1 minute video Ask your new rep to cut you a 1 minute video

on WHY they joined you, What their goals are on WHY they joined you, What their goals are for their business, and WHY they are doing it.for their business, and WHY they are doing it.

You can not only use these videos as social You can not only use these videos as social proof (we put them in autoresponders and blog proof (we put them in autoresponders and blog posts) BUT….posts) BUT….

You can also use this to remind them down the You can also use this to remind them down the line when they are frustrated or ready to quit line when they are frustrated or ready to quit of the excitement and passion that had when of the excitement and passion that had when they first startedthey first started

Page 13: Welcome to the 13 Core Secrets of MLM Retention Mastery

#4: Strong Connections#4: Strong Connections Making new reps feel Making new reps feel

connected to you and the connected to you and the team right away is team right away is CRITICALCRITICAL

Easy Ways to Achieve Easy Ways to Achieve This:This:

Weekly Training Weekly Training Webinars Webinars

Weekly Open Forum Q & Weekly Open Forum Q & A WebinarsA Webinars

Weekly Conference CallsWeekly Conference Calls Chat Rooms *Skype Chat Chat Rooms *Skype Chat

is FREE*is FREE* Connect with your Team Connect with your Team

Mates Outside of Mates Outside of BusinessBusiness

Always Connect Members of Your Team Together… For Example: Connect Mom’s, Athletes, Business Owners and Introduce them to likeminded people on your Team

Page 14: Welcome to the 13 Core Secrets of MLM Retention Mastery

#5: #5: Competitions/IncentivesCompetitions/IncentivesThis doesn’t always mean a Free Cruise or a BMW but This doesn’t always mean a Free Cruise or a BMW but

even small incentives keep people’s eye focused on a even small incentives keep people’s eye focused on a GoalGoal

Easy Incentive Giveaways:Easy Incentive Giveaways: Self Development BookSelf Development Book Marketing Training ProductsMarketing Training Products WatchesWatches DinnerDinner Personal 1 on 1 Coaching TimePersonal 1 on 1 Coaching Time

It doesn’t MATTER what your “Prize” is. Always It doesn’t MATTER what your “Prize” is. Always Promote your Incentive Winners to the Entire Team Promote your Incentive Winners to the Entire Team and give them as much recognition as possible. This and give them as much recognition as possible. This way others on the team want that recognition and way others on the team want that recognition and

will strive to win the next one.will strive to win the next one.

Page 15: Welcome to the 13 Core Secrets of MLM Retention Mastery

#6: Quality of Leadership#6: Quality of Leadership

There are MANY aspects that make a Good There are MANY aspects that make a Good Leader.Leader.

Leaders Have a Vision and Share That Leaders Have a Vision and Share That Vision with OthersVision with Others

Leaders inspire by EXAMPLE. Your team Leaders inspire by EXAMPLE. Your team will do what you do, not what you say.will do what you do, not what you say.

Leaders simplify everything.Leaders simplify everything. Leaders are CONSTANTLY Learning.Leaders are CONSTANTLY Learning. Leaders help create MORE LEADERSLeaders help create MORE LEADERS

Page 16: Welcome to the 13 Core Secrets of MLM Retention Mastery

As A Leader How Can You As A Leader How Can You Encourage Others?Encourage Others?

““Believing in people before they have proved Believing in people before they have proved themselves is the key to motivating people themselves is the key to motivating people to reach their potential”to reach their potential”

Most People Don’t Have Faith in ThemselvesMost People Don’t Have Faith in Themselves Most People Don’t Have Someone Who Has Most People Don’t Have Someone Who Has

Faith in ThemFaith in Them Most People Can Tell When Someone Else Most People Can Tell When Someone Else

Has Faith in ThemHas Faith in Them Most People Will Do ANYTHING to Live Up Most People Will Do ANYTHING to Live Up

To Your Faith in ThemTo Your Faith in Them

Page 17: Welcome to the 13 Core Secrets of MLM Retention Mastery

How Can YOU Become a Believer How Can YOU Become a Believer in People?in People?

Believe in Them Before They SucceedBelieve in Them Before They Succeed Emphasize Their StrengthsEmphasize Their Strengths List Their Past SuccessesList Their Past Successes Instill Confidence When They FailInstill Confidence When They Fail Visualize Their Future SuccessesVisualize Their Future Successes Help Them See Beyond Today and Help Them See Beyond Today and

Their Current Circumstances and Their Current Circumstances and Dream BIG DreamsDream BIG Dreams

Page 18: Welcome to the 13 Core Secrets of MLM Retention Mastery

#7: Positive Criticism #7: Positive Criticism SandwichSandwich

Anytime you need to deliver

criticism to a team member think of it like

building a sandwich

PAY CLOSE ATTENTION AND WE’LL TELL YOU WHAT WE

MEAN!

Page 19: Welcome to the 13 Core Secrets of MLM Retention Mastery

Bottom BunBottom Bun Always Acknowledge the Work They’ve Always Acknowledge the Work They’ve

Done and The Effort They’ve Put Into It. Done and The Effort They’ve Put Into It. (even if it’s not as much as effort as you (even if it’s not as much as effort as you feel is necessary… this is not the place to feel is necessary… this is not the place to say that)say that)

Example: A Team Member Cuts a Video Example: A Team Member Cuts a Video Phrasing: “The fact that you are cutting Phrasing: “The fact that you are cutting

videos puts you light years ahead of 95% videos puts you light years ahead of 95% of people in this industry. It takes guts to of people in this industry. It takes guts to get in front of the camera… I’m proud of get in front of the camera… I’m proud of you!”you!”

Page 20: Welcome to the 13 Core Secrets of MLM Retention Mastery

The MeatThe Meat

Start off with “As your Mentor and Start off with “As your Mentor and Your Friend and I want to see you be Your Friend and I want to see you be as successful as possible… so I want to as successful as possible… so I want to suggest a couple things…”suggest a couple things…”

Do not make this a Triple Burger Stack Do not make this a Triple Burger Stack and lay on 4 or 5 criticisms at onceand lay on 4 or 5 criticisms at once

Phrasing: “I noticed in your video you Phrasing: “I noticed in your video you were nervous and checking your notes were nervous and checking your notes often”often”

Page 21: Welcome to the 13 Core Secrets of MLM Retention Mastery

Example Phrases for Top Example Phrases for Top BunBun

Phrase 1: “Think of the happiest moment in Phrase 1: “Think of the happiest moment in your life and focus on that moment until you your life and focus on that moment until you feel the exact way you felt at that particular feel the exact way you felt at that particular time. Do NOT cut the video camera on until time. Do NOT cut the video camera on until you are in that place. Lots of people are you are in that place. Lots of people are nervous at first… but changing your mental nervous at first… but changing your mental state will help you feel relaxed.”state will help you feel relaxed.”

Phrase 2: “Let’s make your videos a bit shorter Phrase 2: “Let’s make your videos a bit shorter to start… only focus on 3 points so you don’t to start… only focus on 3 points so you don’t have too many things to remember. Some have too many things to remember. Some people use Notes and are not obvious with people use Notes and are not obvious with them… but I think you can do it without them.” them… but I think you can do it without them.”

Page 22: Welcome to the 13 Core Secrets of MLM Retention Mastery

Top BunTop Bun

This is the most important part of the This is the most important part of the sandwich because it finalizes the whole sandwich because it finalizes the whole package and leaves your team mate package and leaves your team mate either feeling satisfied or unsatisfiedeither feeling satisfied or unsatisfied

Offer Positive SOLUTIONS to correct Offer Positive SOLUTIONS to correct the “MEAT” you just mentionedthe “MEAT” you just mentioned

Let them know they are not alone, Let them know they are not alone, many people struggled with the many people struggled with the “MEAT” at first but were able to “MEAT” at first but were able to overcome it.overcome it.

Page 23: Welcome to the 13 Core Secrets of MLM Retention Mastery

The PickleThe Pickle This is where you get them excited! This is where you get them excited! Stroke their Ego about previous successesStroke their Ego about previous successes Pump up their energy by reminding them Pump up their energy by reminding them

WHY they’re doing this in the first placeWHY they’re doing this in the first place Remind them you are ALWAYS supporting Remind them you are ALWAYS supporting

them.them. Phrase: “You were such a Natural at Phrase: “You were such a Natural at

presentations in Corporate America. You can presentations in Corporate America. You can do this no PROBLEM! Let’s master Video do this no PROBLEM! Let’s master Video Marketing so we can get you out of that job Marketing so we can get you out of that job and home with the kids. I am always here to and home with the kids. I am always here to bounce ideas off of!”bounce ideas off of!”

Page 24: Welcome to the 13 Core Secrets of MLM Retention Mastery

#8: Communication#8: Communication

You have 2 ears and You have 2 ears and 1 mouth for a 1 mouth for a reason… LISTEN. reason… LISTEN. (Doesn’t mean (Doesn’t mean become Dr. Phil)become Dr. Phil)

Do not treat people Do not treat people like a number.like a number.

Genuinely CARE Genuinely CARE about what your about what your Team is saying, Team is saying, feeling, doing.feeling, doing.

Page 25: Welcome to the 13 Core Secrets of MLM Retention Mastery

#9: Be Available#9: Be Available If it takes you 2 weeks to If it takes you 2 weeks to

respond to a Team member’s respond to a Team member’s voicemail… they immediately voicemail… they immediately think that you just signed think that you just signed them up and left them on them up and left them on their own.their own.

Program their numbers in Program their numbers in your PHONE so you know it’s your PHONE so you know it’s them calling and can greet them calling and can greet them by name each time.them by name each time.

Even if you ARE busy, even a Even if you ARE busy, even a 5 to 10 minute call can 5 to 10 minute call can reboost their confidence and reboost their confidence and keep them motivatedkeep them motivated

Page 26: Welcome to the 13 Core Secrets of MLM Retention Mastery

#10: Have the Best #10: Have the Best Product, Service, and Product, Service, and Compensation PlanCompensation Plan

Would your team member be buying your product Would your team member be buying your product even if there was no compensation plan attached to even if there was no compensation plan attached to it?it?

Find out if they are in it for the Money or the Find out if they are in it for the Money or the Product.Product.

Money:Money: What makes your compensation plan better What makes your compensation plan better

than any other? If it’s not… it should be.than any other? If it’s not… it should be. Product:Product: Is your product unique? Why is there no Is your product unique? Why is there no

other product like it?other product like it?

**Emphasize These Point to Your Team Member **Emphasize These Point to Your Team Member Once You Determine What’s Most Important to Once You Determine What’s Most Important to

Them**Them**

Page 27: Welcome to the 13 Core Secrets of MLM Retention Mastery

#11: Be Yourself#11: Be Yourself It’s important to open It’s important to open

up to your team. up to your team. You can’t build real You can’t build real

relationships unless relationships unless you are your true self you are your true self because people have because people have high BS meters.high BS meters.

Share stories, pictures, Share stories, pictures, videos about you and videos about you and your family to make your family to make this a Friendship & a this a Friendship & a Business PartnershipBusiness Partnership

Page 28: Welcome to the 13 Core Secrets of MLM Retention Mastery

#12 Avoid Over Hype#12 Avoid Over Hype

““You can sponsor 5-10 You can sponsor 5-10 people a day without people a day without doing any work!”doing any work!”

““You can be a Multi You can be a Multi Millionaire in a couple Millionaire in a couple months with just talking to months with just talking to 5 people!”5 people!”

Keep it REAL!Keep it REAL! ““There is work involved, There is work involved,

but if you’re committing to but if you’re committing to replacing your current replacing your current income right now… we income right now… we can show you EXACTLY can show you EXACTLY how to do it!”how to do it!”

Page 29: Welcome to the 13 Core Secrets of MLM Retention Mastery

#13 is the #13 is the POWERHOUSEPOWERHOUSE

#13 actually caused several of our inactive #13 actually caused several of our inactive members to reactivate their auto-shipmentsmembers to reactivate their auto-shipments

#13 allows us to remember the special #13 allows us to remember the special days in our Team member’s lives days in our Team member’s lives (Birthdays, Anniversaries) without actually (Birthdays, Anniversaries) without actually having to remember them all LOLhaving to remember them all LOL

#13 resulted in people upgrading their #13 resulted in people upgrading their membership and sending us endless Thank membership and sending us endless Thank You’s…You’s…

All on AutopilotAll on Autopilot

Page 30: Welcome to the 13 Core Secrets of MLM Retention Mastery

#13: Send Out Cards#13: Send Out Cards Let’s us send Let’s us send

personalized and personalized and custom cards to our custom cards to our team for CENTSteam for CENTS

Reminds you of Reminds you of Birthdays/AnniversariBirthdays/Anniversaries. Do You Think es. Do You Think Someone Someone Remembering YOUR Remembering YOUR Birthday and sending Birthday and sending a real card would a real card would make a difference?make a difference?

Page 31: Welcome to the 13 Core Secrets of MLM Retention Mastery

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Page 32: Welcome to the 13 Core Secrets of MLM Retention Mastery

Insane BonusesInsane Bonuses

For the first 3 people that sign up at the For the first 3 people that sign up at the Whole SaleWhole Sale Premium Package

Level! Plus the Entrepreneur Kit!! Will Receive these 3 insane bonuses…

BUT Only for the First 3 People

Page 33: Welcome to the 13 Core Secrets of MLM Retention Mastery

Bonus #1Bonus #1

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very short time very short time through blogging. through blogging.

•Generate 10-50 FREE Targeted Leads a day

•Sponsor 1-3 Reps a Week

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•Gets between 15-20k Unique Visitors a Month

($1399) Value

Page 34: Welcome to the 13 Core Secrets of MLM Retention Mastery

Bonus #2Bonus #2

Giving you the book that Giving you the book that changed Layla and I’s changed Layla and I’s

life… A book that shifted life… A book that shifted Layla and I’s thinking Layla and I’s thinking

from being, broke from being, broke musicians living in the musicians living in the basement of a bar. To basement of a bar. To Top Income Earners in Top Income Earners in the MLM Industry and the MLM Industry and complete Internet Rock complete Internet Rock Stars… That book is Stars… That book is Og Og

Mandino’sMandino’s “ “The The Greatest Secret In The Greatest Secret In The

World”World”

Page 35: Welcome to the 13 Core Secrets of MLM Retention Mastery

Bonus #3Bonus #3

This is the This is the BIG ONEBIG ONE!!!!!!Layla and I will be releasing a course like Layla and I will be releasing a course like

NO OTHER SEEN IN THIS NO OTHER SEEN IN THIS INDUSTRY!!!!INDUSTRY!!!!

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ZERO to HERO in MLM in Less Than 9 ZERO to HERO in MLM in Less Than 9 Months)Months)

Page 36: Welcome to the 13 Core Secrets of MLM Retention Mastery

Lets Head Over To SOC…Lets Head Over To SOC…