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Welcome RECREATIONAL SOCCER SYMPOSIUM

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Welcome

RECREATIONAL

SOCCERSYMPOSIUM

AGENDA• United States Soccer Hierarchy/Organization• US Youth Soccer Mission/History • US Youth Soccer Regions• Guidelines for Individual State Associations To Establish a

Successful Recreational Soccer Symposium: Individual State Association information (Sample) Individual Association Player Profile (Sample) Individual Association Decision Makers (Sample) Individual Association Key Members (Sample) Individual Association Office Staff (Sample)

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• Critical Issues Facing Recreational Soccer Programs: Board Development. Player Development. Training for of Coaches. Training for Referees. Field Development. Equipment. Uniforms. Injury Management. League Management. Adapting to Change. Strategic Planning.

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Soccer Hierarchy Organization

US SOCCER

US YOUTH SOCCER

STATE ASSOCIATIONS

LEAGUES/CLUBS

PLAYERS/COACHES/REFEREES

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US Soccer Federation Mission Statement

The Federation’s mission statement is very simple and very clear: to make soccer, in all its forms, a preeminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. 

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US Youth Soccer is a non-profit and educational organization whose mission is to foster the physical, mental and emotional growth and development of America's youth through the sport of soccer at all levels of age and competition; to make soccer fun; and to instill in young players a lifelong passion for the sport.

Mission Statement

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Youth Soccer Pyramid in the USA

US Soccer

US Youth Soccer

Region IV

State Associations

Districts / Leagues / Clubs

Players and Members

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The largest member association in US Soccer:

• 75% of all registered players in the United States are

US Youth Soccer members.

• 3.2 Million members, ages 5 to 19.

• The largest youth sports organization in the United

States.

• National Association, comprised of 55 member State

Associations.

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• More than 500,000 volunteers and administrators.

• More than 300,000 coaches.

• Players: male 55%, female 45%. Median ages 11.5

years old.

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•Founded in 1974.

• US Youth Soccer includes 55 state youth soccer associations. One (1) per state, except for California, New York, Ohio, Pennsylvania and Texas, which each have two (2) state associations.

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• US Youth Soccer Association is divided into four (4) regions.

•The regions are:

I. East (Region I) with fifteen (15) State Associations.

II. Midwest (Region II) with fourteen (14) State Associations.

III. South (Region III) with twelve (12) State Associations.

IV. West (Region IV) with fourteen (14) State Associations.

Note: Breakdown by region is provided in the next four (4) slides.

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• Region I • Region I contains 15 state associations:

• Connecticut Junior Soccer Association • Delaware Youth Soccer Association • Soccer Maine • Maryland State Youth Soccer Association • Massachusetts Youth Soccer Association • New Hampshire Soccer Association • New Jersey State Youth Soccer • Eastern New York Youth Soccer Association • New York State West Youth Soccer Association • Eastern Pennsylvania Youth Soccer Association • Pennsylvania West State Soccer Association • Soccer Rhode Island • Vermont Soccer Association • Virginia Youth Soccer Association • West Virginia Soccer Association

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• Region II • Region II contains 14 state associations:

• Illinois Youth Soccer Association • Indiana Youth Soccer Association • Iowa State Youth Soccer Association • Kansas State Youth Soccer Association • Kentucky Youth Soccer Association • Michigan State Youth Soccer Association • Minnesota Youth Soccer Association • Missouri Youth Soccer Association • Nebraska State Soccer Association • North Dakota Youth Soccer Association • Ohio Youth Soccer Association, North • Ohio South Youth Soccer Association • South Dakota State Soccer Association • Wisconsin Youth Soccer Association

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• Region III • Region III contains 12 state associations:

• Alabama Youth Soccer Association • Arkansas State Soccer Association • Florida Youth Soccer Association • Georgia State Soccer Association • Louisiana Soccer Association • Mississippi Soccer Association • North Carolina Youth Soccer Association • Oklahoma Soccer Association • South Carolina Youth Soccer Association • Tennessee State Soccer Association • North Texas State Soccer Association • South Texas Youth Soccer Association

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• Region IV • Region IV contains 14 state associations:

• Alaska Youth Soccer Association • Arizona Youth Soccer Association • California Youth Soccer Association-North • California State Soccer Association-South • Colorado Youth Soccer • Hawaii Youth Soccer Association • Idaho Youth Soccer Association • Montana Youth Soccer Association • Nevada Youth Soccer Association • New Mexico Youth Soccer Association • Oregon Youth Soccer Association • Utah Youth Soccer Association • Washington Youth Soccer • Wyoming Youth Soccer

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Recommended Guidelines For Individual State Associations To Establish A Successful Recreational Soccer Symposium (Sample)

Insert your State Association Logo on the following templates which are provided as a guideline for each Association.

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• Over xxx,xxx of registered members including coaches, volunteers & players between ages 5 to 19.

• What type of levels do you provide? Such as, Various skill levels – from Recreational development to Competitive, Signature League, TOPSoccer (special needs) program, to National team.

Your Association’s Philosophy

Individual State Associations information (Sample)

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“KIDS COME FIRST”

Individual Association Player Profile (Sample)

• % of the membership who are In-House Recreational Players.

• % of membership who are registered as Competitive Players.• % of membership who are registered under the TOPSoccer

Program

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Individual Association Decision Makers (Sample)

Board of DirectorsChairman of the Board/President1st Vice Chairman/Executive Vice President2nd Vice Chairman3rd Vice ChairmanSecretaryChief Financial OfficerDistrict I CommissionerDistrict II CommissionerDistrict III CommissionerDistrict IV CommissionerDistrict V CommissionerDistrict VI CommissionerDistrict VII CommissionerPast Chairman

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Individual Association Key Members (Sample)

• Director of Player Development

• Competitive Director of Coaching

• Recreational Director

• ODP, Pro+ Technical Director

• State Referee Administrator/SRA

• Parent Liaison/Advocate

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Individual Association Office Staff (Sample)

• Chief Executive Officer/Executive Director• Executive Assistant• Office Manager• Program Coordinator• Director of Marketing & Communications/Sales• Director of Membership Development• Director of Registration• Risk Management Coordinator• State Tournaments Director• Insurance• Protest, Appeals, Discipline (PAD)

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CRITICAL ISSUES FACING RECREATIONAL SOCCER

PROGRAMS

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•Becoming a 501 ( c ) (3) Non-Profit Organization•Board Development•League/Club Organization•Financial Management •Liability Insurance•Director & Officer (D&O) Liability•Risk Management•Referee Abuse•Recruiting of Coaches•Training of Coaches•Referee Training•Increasing Cost of Running Recreational Programs•Financial Aid/Scholarships•Lack Of Fields•Increasing Cost of Fields•Branding of State Associations•Parental Education•Field Grant Allocations

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1. IRS Requirements.2. Yearly Report to the IRS – Form 990.3. State Charitable Organization Reporting - As a Non-Profit Organization.4. Proof of Good Standing can be obtained

through the IRS website at: www.irs.gov or see IRS Publication 78.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Becoming a 501(c)(3) Non-Profit Organization

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Recruiting VolunteersBylaws & Policy ManagementOrganizationMeeting ProtocolsRegistrationBookkeeping and Tax FilingAnnual General MeetingConflict of InterestTo Have an Office or NotPaid Staff Support

INSERT SPECIFIC STATE ASSOCIATION LOGO

Board Development

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Age Specific Training SectionsStandard Repeatable Sessions

Offering Proper Credentials/License Availability of Trainers

Paying for TrainersCode of Conduct for Coaches

Orientation/Meetings for Directors of Coaching

INSERT SPECIFIC STATE ASSOCIATION LOGO

Training for Coaches

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Provide R-9 and higher Referee Clinics.Provide for USFF yearly re-certification.

Allow for a continuous Referee Development.Emphasis on Consistency and Safety.

Game Report Filing.Referee Pay/or Not for Pay.

1099 Filing and IRS Requirements.Issues with paying cash on the fields.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Training for Referees

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Online ResourcesNewsletter

Annual Meeting for ParentsCode of Conduct Statement for Parents Signed

Positive Coaching Alliance (PCA) Parent Pledge

Tools For ParentsGuidelines for Parent-Coach Partnership

INSERT SPECIFIC STATE ASSOCIATION LOGO

Training for Parents

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Age Specific Based Practice PlansDevelopment Programs for U-06Development Programs for U-08Development Programs for U-10Development Programs for U12-U14After School ProgramsHigh School Recreational Programs for U-15 to U19Partnering With Competitive Programs

INSERT SPECIFIC STATE ASSOCIATION LOGO

Training for Players

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Successful Partnership With Local Parks/City/ Schools/County

Maintenance of Fields Negotiate Usage RatesPortable Goal Safety

Available Grants

INSERT SPECIFIC STATE ASSOCIATION LOGO

Field Development

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Development of Team StandardsPartnership With Reliable SuppliersReduce Cost of In-House Supplies

Porta-Potty Agreements

INSERT SPECIFIC STATE ASSOCIATION LOGO

Equipment

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Contract or Not For InventoryPurchase in Bulk or Work Through a Supplier

ReplacementsState Association Branding

INSERT SPECIFIC STATE ASSOCIATION LOGO

Uniforms

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Concussion Training and AwarenessACL (anterior cruciate ligament) Awareness

TrainingSigned Consent Forms and Limited

LiabilityReporting Injuries

After Injuries What To Do

INSERT SPECIFIC STATE ASSOCIATION LOGO

Injury Management

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Recruiting/Developing & Retaining CoachesRecruiting/Developing & Retaining Referees

Recruiting/Developing & Retaining VolunteersReferee Assignor

SchedulerGame Report Filing

Referee Pay/or Not for Pay1099 Filing and IRS Requirements

Issues with paying cash on the fields

INSERT SPECIFIC STATE ASSOCIATION LOGO

League Management

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Issues Adding Additional & New ProgramsManaging Change

Reviewing Programs AnnuallyYearly Calendar

Dates, Deadlines & RemindersImplement A TOPSoccer Program

League Fundraising

INSERT SPECIFIC STATE ASSOCIATION LOGO

Change Management

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End of Season League CupAll Star TournamentCommissioner’s Cup

State Association TournamentRegional TournamentNational Tournament

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recreational Tournaments

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Why A Recreational Soccer League?What Are the Core Values?

Is your Mission Statement Current?Do Your Bylaws Reflect Your Mission Statement

and Core Values?Do the Programs Match up To The Mission

Statement And Core Values?Do you Provide for an Open Policy to your

Members?

INSERT SPECIFIC STATE ASSOCIATION LOGOVision

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Association/Leagues WebsiteOffice Staff

Board of DirectorsRules and Regulations

BylawsFaceBook

TwittereMedia

INSERT SPECIFIC STATE ASSOCIATION LOGO

General Public Information

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Take Initiative • Rarely do volunteers just show up.• Always be looking for new volunteers.• Don’t assume people know volunteer opportunities

exist.• Re-evaluate current volunteer opportunities.• Create easy ways for people to get involved.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention (R&R) of Volunteers

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How Do We Keep Our Volunteers• Notice and appreciate them.• Give them what they need – training, variety, input.• Get their feedback.• Recognize their needs and wants change over time.• Get peoples values in-line with the organization.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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• Volunteering is a Leisure Choice• Volunteers want to enjoy themselves, not have a

second job

“MAKE IT FUN & WORTHWHILE”

“VOLUNTEERS ARE NOT PAID -- NOT BECAUSE THEY ARE WORTHLESS, BUT

BECAUSE THEY ARE PRICELESS”

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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Getting Volunteers is about Marketing• Need more the just a duty statement or job description.• Advertise, interview and train.• Package the volunteer opportunity – must appeal to the

potential volunteers wants and needs.• Who are the best recruiters of volunteers.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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How Does My League/Club Start or Improve A Volunteer Program?

• Identify current volunteer groups.• What do you currently have available?• What is your organization’s current message?• Do you need to change your message?

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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Other (R&R) Strategies• What other groups could you target?• Identify needs of each new group.• Match your opportunity to their need.• Identify & track volunteer drop off….. Why?• Create volunteer growth paths:

Go from low to high involvement, Allow them to want more.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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PROVIDE MEANINGFUL RECOGNITION.

PROVIDE THEM WITH THE NECESSARY TOOLS TO PERFORM THEIR VOLUNTEER ASSIGNMENT.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recruitment & Retention of Volunteers

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INSERT SPECIFIC STATE ASSOCIATION LOGO

MARKETING & COMMUNICATIONS

INSERT SPECIFIC STATE ASSOCIATION LOGO

Marketing Objectives

• Develop a greater overall public awareness for Your State Association and its affiliates.

• Develop strategic long-term sponsorships and partnerships.

• Promote US Youth Soccer Programs.

• Develop a focused communications plan.

• Develop a brand strategy.

• Provide turnkey event management.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Marketing Functions

• Membership Satisfaction

• Sponsorships

• Partnerships

• Promotions

• Communications / Media Relations

• Event Management

INSERT SPECIFIC STATE ASSOCIATION LOGO

Membership Satisfaction

• Develop a brand strategy and stronger overall public awareness based on survey results collected through:1. Annual membership surveys2. Annual competitive analysis3. Annual organizational analysis

INSERT SPECIFIC STATE ASSOCIATION LOGO

Sponsorship & Partnerships Samples

Team Fundraising Opportunity• High Profits - Earn up to $10 each!• Low Price - Sells for just $20• No Upfront Costs & FREE Shipping!• Coupon Fundraiser is PERSONALIZED!

Features your name, photo, logo, and 40 hometown coupons!

Trophy & Awards Sponsorship• Associations Exclusive awards catalog• League & tournament trophy packages• Trophies, pins, flipping coins, bag tags• Local owned & managed by soccer family

Free Soccer Website and Photo sharing Website• Shutterfly Team Share sites make it easy to communicate,

organize and share memories privately with other team members. You can also manage event schedules, snack duties and player availability all in one place.

• Free player and coaches gift.• Custom designed websites for Sate Association teams.

Michelin Signature Soccer Program• Free Soccer Ball Giveaway• Cash Donation to participating leagues• Exclusive tire discounts to league members

Coach & Parent Development Partnership

• Discounted PCA membership for State Associations leagues

• Leadership Webinar designed for State Association league administrators

• Available: TBD

Online Banner Store powered by Zaavy

• Discounted Banners and flags for State Association. Bigger discounts available thru Association’s online store

• Discounted Tournament Sign packages only available through State Association online store

• Custom designed Banners and Flags for State Association Leagues/teams

• Locally owned and products shipped from San Jose Ca.

INSERT SPECIFIC STATE ASSOCIATION LOGO

Sponsorship & Partnerships Samples

INSERT SPECIFIC STATE ASSOCIATION LOGO

Partnership Member Benefits Samples

These partners provide value and mutual benefit to both State Associations and partner, while providing ADDED value and benefit to State Association members.Discounted products and services available through your State Association affiliation and/or membership.

Communication procedures for internal and external use:Identity Guidelines

State Association Style GuidelinesOrganizational profileBoiler Plates Co-Branded Press Releases Social Media Facebook – fan page with relevant information and interesting storiesTwitter –scores and highlights of the State Tournaments, ODP teams, and Cup results and Regional Leagues Status.Blogs – Chairman’s blog & Registration blog

INSERT SPECIFIC STATE ASSOCIATION LOGO

Communications/Media Relations

INSERT SPECIFIC STATE ASSOCIATION LOGO

Communications/Media RelationsState Association Web Review & Analysis:

Website style GuidelinesWebsite management E-mail newsletters

Collateral Material: Soccer E-newsletterLeague Bulleting E-newsletterParent Resource GuideUS Youth Soccer Member Benefits brochure US Youth Team Handbook

INSERT SPECIFIC STATE ASSOCIATION LOGO

Communications/Media Relations

Public Relations Co-Branded Press Release Templates Available:

Player Registration, Rules & Policy changes, Regional & State ODP player pool, Cup Series Opening Rounds, Cup Series Finals, Clubs advancing to Regionals/Nationals, Hometown individual player Release Media contact list

QUESTIONS & ANSWERS

INSERT SPECIFIC STATE ASSOCIATION LOGO

Recreational Soccer Symposium

Thank You

INSERT SPECIFIC STATE ASSOCIATION LOGO