weinberger keynote
DESCRIPTION
David Weinberger's keynote presentation from MassTLC's social media summit on June 3, 2010 at Microsoft NERD, CambridgeTRANSCRIPT
David Weinberger [email protected]
Harvard Berkman Center for Internet & Society
Senior Researcher
US State DepartmentFranklin Fellow
This talk does not represent the views of the State Dept.
June 3, 2010
Social Media
at the Crossroads
Why social media matter
The Web was always social
PlatformsEssential Information
Protocols
Hardware
Software
Social
Gift
Art
Scale
???
Who owns my content?
Who decides who can see it?
Will Mark let me post this?
When is Mark going to
change the rules again?
Are social media media?
Media stand between
Media aren’t media
Buy!!
content
(cc) Professor Bop @ flickr
If the Web were a medium…
(3 points)
We are the media
Transmit
GenerateTransformRecommend
Authenticate
AssimilateGive value to
Information
Communication
Sociality
We are the media
We take on the properties of
our medium
We are the media
Intermittent contact
Interruptive
Need reason to call
We are a network
We are taking on the
properties of our medium
Parents with sick kids
Parents with sick kids
Parents with sick kids
Next day
Advanced Droid Updaters
People angry at SNL
Always changing
Transient to Lifelong
Crazy-easy group formation
With social networks:
Non-interruptive, Constant
presence
Two Consequences of a linked
social world
1.
4 Types of Transparency
1. Transparent Sources
2. Transparent self
3. Transparent humanity
$
4. Transparent interests
Two Consequences of a linked
social world
2.
Echo Chambers
Does the Net narrow us?
Centralized News
Major Headline
Smaller
News
Feature
Story
Local
News
Quirky
Story
Eat Your Broccoli
Stories
If it’s important,
it will find me
Cass Sunstein
Echo Chambers further
convince us we’re right
…and move us to extremes
Are social networks
echo chambers?
Tough data
Look at links or behavior?
Does it vary by socio-
economics? Politics? etc.
Mythologized past?
Over-estimation of role of
diversity
Social role of echo chambers
It doesn’t matter
Echo
ChamberFestival of
Diversity
What this means for
marketersMarketers have liked echo
chambers
Echo chambers are bad for
democracy & culture
Resist Opportunities
Thank you.
David Weinberger
Blog: www . JohoTheBlog . Com
Email: self@evident . com
Twitter: dweinberger