week 7 breaking the rules - arnaud blanchet
TRANSCRIPT
How to create a Lean Startup?
LEAN STARTUP
LAST MILE for BoPDistribution of life-changing products for the
poor
Arnaud Blanchet
Lean startup[leen] [stahrt-uhp]noun
1. Continuous innovation process to successfully create new products in conditions of extreme uncertainty
2. Scientific process to make entrepreneurial decision
3. Method to “fail fast, succeed faster” 2
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Inspired by Lean Manufacturing (Toyotism) replacing the production of high quality goods by
Validated LearningEssential unit of progress for a startup
Backed by empirical data collected from real customers
LEAN STARTUP
Validated Learning is obtained through experiments
If you cannot fail, you cannot learn
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MVP Outside the building Early adopters Wizard of Oz testing Innovation accounting Pivot Cohort analysis Engine of growth
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The
JAVELIN BOARD is the perfect tool to use when applying the Lean Startup Methodology to your project
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customercustomer customercustomercustomer
ProblemProblem Problem ProblemProblem
AssumptionAssumption Assumption AssumptionAssumption
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customercustomer customercustomercustomer
ProblemProblem Problem ProblemProblem
Assumption AssumptionAssumption AssumptionAssumption
Success
Criteria
ResultDecision
Learning
Pivot or Persevere
A pivot is a structured course correction designed to test a new fundamental hypothesis about the project.
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Zoom-in Zoom-out Customer segment Customer need Platform Business Architecture Value capture Engine of growth Channel …
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customercustomer customercustomercustomer
ProblemProblem Problem ProblemProblem
Assumption AssumptionAssumption AssumptionAssumption
Success
Criteria
FailurePIVOT
Learning
customer
Success
Criteria
Success
Learning
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customercustomer customercustomercustomer
ProblemProblem Problem ProblemProblem
Assumption AssumptionAssumption AssumptionAssumption
Success
Criteria
FailurePIVOT
Learning
customer
Success
Criteria
Success
Learning
Problem
Assumption
customer
SolutionSolutionSolutionSolutionSolution
customer
Problem
Assumption
SuccessCriteria
Minimum Viable Productis the fastest way to get through the build-measure-learn feedback loop with the minimum amount of effort.
Remove any feature, process or effort that does not contribute directly to the learning you seek.
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“If you are not
embarrassed by the first
version of your product, you've launched too late.”
Reid Hoffman (co-founder, LinkedIn)
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customercustomer customercustomercustomer
ProblemProblem Problem ProblemProblem
Assumption AssumptionAssumption AssumptionAssumption
Success
Criteria
FailurePIVOT
Learning
customer
Success
Criteria
Success
Learning
Problem
Assumption
customer
Solution SolutionSolutionSolutionSolution
customer
Problem
Assumption
SuccessCriteria
Failure
PIVOT
Learning
STARTAGAIN
The 3 things to remember:
1. Focus on a problem/customer hypothesis not on a solution
2. Don’t make assumptions, get outside of the building to make experiments and get validated learning
3. Use a Javelin Board
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Reference:
1. Ventureburn article (http://bit.ly/1pMp7GY) – Speech of SA Small Business Minister, Lindiwe Zulu, for the launch of Startup Nations South Africa – 11/10/142. “Fail Fast, Succeed Faster”, Lean Startup Machine (http://www.leanstartupmachine.com)
Books about Lean Startup: Eric Ries, The Lean StartupBuy it on Amazon: http://amzn.to/1eY2uVFBuy it on Kalahari: http://bit.ly/1bWpNnbOr just read a free summary of the book... http://bit.ly/1cQ6NAuRead more about it and fi nd more info about the Lean Startup Movement on theleanstartup.com Ash Maurya, Running LeanBuy it on Amazon: http://amzn.to/1CHGgS5Buy it on Kalahari: http://bit.ly/19UEeX6Or just read a free summary of the book... http:// l inkd.in/1y78lGLRead more about it and fi nd more interesting info on Spark59.com, a website that help you go through the 58 product iterations it takes, according to Ash Maurya, before you deliver a successful new product. Videos about Lean Startup: Systematically Test Your Business Model Through Experiments by Ash Maurya: http://bit.ly/1fNcWizExperiment Board Tutorial with Grace Ng: http://bit.ly/RRnBTPWhat is a pivot? A FastCompany video: http://bit.ly/1C3M6gW Tools about Lean Startup:
Download a Javelin/Experiment board here: http://bit.ly/1gLgAsM
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