1. Record and Concert Production Today we'll look at successful production relationships.

2. Stages of building an accessible producer/artist relationship: 1) The initial meeting where expectations are discussed and goals are set. 2) Establishing parameters. 3) Keeping the project moving on time and on budget. 4) People skills. 3. Types of record producers: 1) The one who works for the label as a full-time employee. He/she draws a salary and is assigned projects by the A/R department of the label. 2) The one who works as an independent contractor for the label. The label assigns the artist to a freelance producer in exchange for the master. The producer will negotiate a portion of the royalty sales. 4. Record Producers Continued: 1)The producer who is picked by the artist. The artist decides whom they are going to work with and establishes an independent contract (to deliver payment later) with the producer. The label approves all this. 2)Collaboration between both parties. Both the producer and the artist invest their own resources on behalf of the project. Their goal is for the label to purchase the master from themin which case they will divide the proceeds appropriately. Sometimes the producer will pay and/or waive recording costs in exchange for a spec deal. 3)Doing it all yourself. 5. Stages of Record Production 1)Establish the budget and come up with a plan. This includes acquiring all the necessary licenses, booking time, finding the musicians/arrangers/find the studio etc, rehearsing the music and finding the right songs. 2)Tracking the basics. 3)Overdubs. 4)Mixing. 5)Mastering and tying up loose ends. (Payments, artwork, mechanical licenses) 6. American Federation of Musicians: Professionalunionofmusicians whoperformonmajorlabelalbumsandtouringoutlets.Musiciansinthis unioncancollectroyalties,receivepensionsandhealthinsuranceamong otherbenefits. Likeanyunion,musicianswhoperformformajorlabelalbumsarepaida minimumrateperservice.Inthiscase,itsusuallyathreetofourhour sessiontime. 7. Concert Production An entirely different promotional challenge. 8. Why is concert promotion so challenging? 1)Usually requires a significant investment up front to start a promotions company. 2)Important to do research on any local, state and national laws when starting such a company. Some states require licenses and others require newspaper notification of starting an official business. 3)Success in this aspect of the business requires listening, staying current on listening trends, trade publications and networking outside of your normal social comfort zone. (Running in different circles will help bring new acts to your audience) 4) Playing too much locally can burn your fan base out. 9. What about booking agents? What do they do? 10. Booking Agents and Concert Promoters 1)Find out when the artist is available and how much they cost. 2)Find an appropriate venue for that artist to play. 3)Determines what the venue can offer and the potential draw. 4)Make the offer. 5)Book the gig. 11. Promotion 1)Print media: Newspapers and magazines (Taking out ads) 2)Radio: Purchasing advertising in 30 or 60 second blocks. 3)Direct mail: Useful for mailing lists. Ad Mat: An artist who controls the production of their image and name with advertising. 12. Types of Sponsorships 1)Record label gets involved if the artist is under contract. 2)Local radio stations. 3)Venues will sponsor an event sometimes. 4)Corporate Entities. 5)CollegesincludingNACA.