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Page 1: Website Wireframes - chostett

Website Wireframes

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Great Taste & Good for You

SHOP NOW

Zellie’s Difference NewsShop Inside Zellie’s Contact

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Zellie’s great-tasting, sugar-free gums, mints and candies—available in peppermint, spearmint, cinnamon and fresh fruit flavors—are sweetened with 100% xylitol for healthier teeth and fresher breath.

Zellie’s Now Easier to Find

Good news for our outstanding Zellie’s customers! Zellie’s Xylitol Gum, Mints, and Polar Bears are now easier to find at your local retailers. Want to know where to find us? Check out our list of Zellie’s suppliers below...

Read More >>

Promise of Pure Goodness

Zellie’s Gums and Mints are different because we use 100% xylitol in our products. What does that mean? It means that people who choose Zellie’s Gums and Mints will have better teeth, less plaque, and a healthier smile...

Read More >>

New Look, More Options

Now Zellie’s has a juicy new look on our site and on our products. Though our eye-popping illustrations and fresh colors are new, our healthy xylitol gums and mints have the same great taste and fight plaque just as much!...

Read More >>

LeadershipShop

FAQ

Shipping & Returns

Privacy Policy

Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

or Find a Store

Page 4: Website Wireframes - chostett

Enjoy Zellie’s all-natural gums, mints and candies at home and on the go. Now available in three convenient packaging options.

Same Zellie’s Goodness in a Fresh New Package

SHOP NOW

LeadershipShop

FAQ

Shipping & Returns

Privacy Policy

Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

Zellie’s Difference NewsShop Inside Zellie’s Contact

Sign Up Sign In My Cart

Zellie’s Now Easier to Find

Good news for our outstanding Zellie’s customers! Zellie’s Xylitol Gum, Mints, and Polar Bears are now easier to find at your local retailers. Want to know where to find us? Check out our list of Zellie’s suppliers below...

Read More >>

Promise of Pure Goodness

Zellie’s Gums and Mints are different because we use 100% xylitol in our products. What does that mean? It means that people who choose Zellie’s Gums and Mints will have better teeth, less plaque, and a healthier smile...

Read More >>

New Look, More Options

Now Zellie’s has a juicy new look on our site and on our products. Though our eye-popping illustrations and fresh colors are new, our healthy xylitol gums and mints have the same great taste and fight plaque just as much!...

Read More >>

or Find a Store

Page 5: Website Wireframes - chostett

Zellie’s all-natural, sugar-free gums, mints and candies taste great, freshen breath and improve oral health with pure and natural xylitol. Xyli what?

Deliciously Pure and Natural Xylitol

LEARN MORE

LeadershipShop

FAQ

Shipping & Returns

Privacy Policy

Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

Zellie’s Difference NewsShop Inside Zellie’s Contact

Sign Up Sign In My Cart

Zellie’s Now Easier to Find

Good news for our outstanding Zellie’s customers! Zellie’s Xylitol Gum, Mints, and Polar Bears are now easier to find at your local retailers. Want to know where to find us? Check out our list of Zellie’s suppliers below...

Read More >>

Promise of Pure Goodness

Zellie’s Gums and Mints are different because we use 100% xylitol in our products. What does that mean? It means that people who choose Zellie’s Gums and Mints will have better teeth, less plaque, and a healthier smile...

Read More >>

New Look, More Options

Now Zellie’s has a juicy new look on our site and on our products. Though our eye-popping illustrations and fresh colors are new, our healthy xylitol gums and mints have the same great taste and fight plaque just as much!...

Read More >>

Page 6: Website Wireframes - chostett

Dr. Ellie Phillips’ commitment to healthy teeth and gums is the driving force behind Zellie’s all-natural products and now the Gift of Healthy Teeth Fund. Zellie’s contributes 1 percent of sales to efforts aimed at eradicating tooth decay and gum disease.

More Than a Business

LEARN MORE

LeadershipShop

FAQ

Shipping & Returns

Privacy Policy

Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

Zellie’s Difference NewsShop Inside Zellie’s Contact

Sign Up Sign In My Cart

Zellie’s Now Easier to Find

Good news for our outstanding Zellie’s customers! Zellie’s Xylitol Gum, Mints, and Polar Bears are now easier to find at your local retailers. Want to know where to find us? Check out our list of Zellie’s suppliers below...

Read More >>

Promise of Pure Goodness

Zellie’s Gums and Mints are different because we use 100% xylitol in our products. What does that mean? It means that people who choose Zellie’s Gums and Mints will have better teeth, less plaque, and a healthier smile...

Read More >>

New Look, More Options

Now Zellie’s has a juicy new look on our site and on our products. Though our eye-popping illustrations and fresh colors are new, our healthy xylitol gums and mints have the same great taste and fight plaque just as much!...

Read More >>

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Shop Products

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Shop

* These statements have not been evaluated by the food and drug administration. These products are not intended to diagnose, treat, cure, or prevent disease.

Zellie’s Xylitol Gum

Zellie’s Xylitol Mints

Zellie’s Polar Bears

Granular Xylitol

Other Oral Health Products and Resources

Zellie’s ® 18 ct. Blister Packs

COMING SOON!

COMING SOON!

Zellie’s ® 85ct.Mint Tins

Zellie’s ® 500ct.Gum Bulk Bag

$60.00 $106.50

Case of Zellie’s ® 100ct.Gum Jars

$129.50

Case of Zellie’s ® 250ct. Mint Jars

Zellie’s ® 100ct.Gum Jar$12.50

Zellie’s ® 70ct.Polar Bears

$12.50

Zellie’s ® 350ct.Polar Bears Bulk Bag

$53.00

Case of Zellie’s ® 70ct. Polar Bears

$129.50

$7.50

Zellie’s ® 1250ct.Mint Bulk Bag

$53.00

Zellie’s ® 250ct. Mint Jar$12.50

Pure Xylitol - 4 gram packets, 50ct.

$10.00

Granular Xylitol - 1lb. bag

$3.75$4.99 $4.99

Pumps for Listerine Mouthwash

(1.5 Liter Bottles)$7.98

pH Testing PaperMouthwatchers Adult Antibacterial Nano-Silver Toothbrush

Mouthwatchers Youth Antibacterial Nano- Silver Toothbrush

LeadershipShop

FAQ

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Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

Zellie’s Polar Bears

Zellie’s ® 70ct.

Looking for Zellie’s locally? Find a retailer. Enter ZIP Code

Available in Peppermint, Spearmint, Fresh Fruit, and

Cinnamon

Available in Peppermint, Fresh Fruit, and Cinnamon

Available in Tropical Fruit and Cherry

Available in Tropical Fruit and Cherry

Available in Tropical Fruit and Cherry

Available in Peppermint, Fresh Fruit, and Cinnamon

Available in Peppermint, Fresh Fruit, and Cinnamon

Available in Peppermint, Spearmint, Fresh Fruit, and

Cinnamon

Available in Peppermint, Spearmint, Fresh Fruit, and

Cinnamon

$2.99

Zellie’s® Xylitol Booklet

$7.50

“The Power of Xylitol”Book

$14.95

“Kiss Your Dentist Goodbye” Book

Zellie’s Difference NewsShop Inside Zellie’s Contact

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Page 9: Website Wireframes - chostett

Zellie’s® 100ct. Gum Jar

Products > Zellie’s Xylitol Gum > Zellie’s® 100ct. Gum Jar

$12.50

Amount:

Flavor:

DETAILSZellies Gum is made with 100% all natural, tooth-friendly xylitol and each piece of gum contains 1.0 gram of xylitol. Eat a piece of Zellies Gum after each meal, snack, or beverage to help neutralize acidity for a cleaner, healthier mouth.

Consume 6-10 grams of xylitol each day in 3-5 exposures for maximum dental benefit. 6.5 grams daily is sufficient to effectively reduce the number of harmful bacteria in the mouth. Good bacteria that take their place are non-adhesive and appear to be protective of teeth over the long term.

Three 100ct. jars are approximately a 1-month supply for one person.

INGREDIENTSXylitol*, Gum Base, Natural Flavors, Lecithin, Gum Arabic** (thickener), Titanium Dioxide (coloring agent), Carnauba Wax** (natural glazing agent).*non-GMO**plant source

More Products

* These statements have not been evaluated by the food and drug administration. These products are not intended to diagnose, treat, cure, or prevent disease.

LeadershipShop

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Zellie’s Difference

Inside Zellie’s

News

Contact Sign up for Our Newsletter!Want to keep up to date on our latest news?

Sign up for our newsletter.

SIGN UP

Zellie’s ® 500ct.Gum Bulk Bag

$60.00Available in Peppermint,

Spearmint, Fresh Fruit, and Cinnamon

ADD TO CART

Zellie’s Difference NewsShop Inside Zellie’s Contact

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Zellie’s ® 70ct.Polar Bears

$12.50

Zellie’s ® 70ct.

Available in Tropical Fruit and Cherry

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Zellie’s Difference

PAGE 9-10

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Zellie’s Pure Goodness

Ingredients

Zellie’s has always been committed to producing the purest xylitol-based gums, mints and candies available anywhere. Our supply chain is closely managed, with final production occurring in the United States. In 2014, we took our commitment one step further by eliminating glycerin and titanium dioxide, two ingredients no longer necessary in our production process.

Zellie’s products also meet strict vegan, kosher and diabetic dietary requirements. It’s all part of our promise of Pure Goodness.

Read More about Zellie’s Pure Goodness.

Is it that we care more? Possibly. We established the Gift of Healthy Teeth Fund to promote good oral health practices early in life.

Is it that you can count our ingredients on your fingers? That’s part of it.

Is it that our xylitol is the purest available? That’s certainly true. Every batch is double tested for impurities.

Zellie’s Difference

Xylitol

Zellie’s mints contain 0.5 grams of xylitol in each mint. We use only non-GMO, pharmaceutical-grade xylitol tested multiple times for purity.

Natural FlavorsOur flavorings are derived from natural, non-GMO sources. Using the purest and best-tasting flavors is always our priority.

Stearic AcidStearic acid keeps xylitol from sticking to manufacturing equipment. It is one of the most common long-chain fatty acids. We source ours from non-GMO vegetable sources.

Natural Menthol(Cool Mint & Cool Fruit Mints)

Natural menthol comes from mint plants. It is used to create the breath-freshening, cooling effect in our mints.

Magnesium Stearate

Magnesium stearate aids in the com-pression of the xylitol so it holds its shape in a mint tablet form. Our magnesium stearate is sourced from vegetables and is non-GMO.

Citric Acid/Malic Acid(Cool Fruit Mints)

We use citric and malic acid in our Cool Fruit Mints to create the mouth-watering, mouth-puckering taste that makes them irresistible. Our citric and malic acid is derived from plant sources and is non-GMO. We use less than 0.5% of both of these ingredients in our Cool Fruit Mints.

Zellie’s Difference NewsShop Inside Zellie’s Contact

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All the good stuff, and none of the bad. That’s Zellie’s promise of Pure Goodness.

All Gain. No Pain. That’s xylitol.

What makes Zellie’s different—--ok, better?

For some it’s that Zellie’s was founded by a dentist on a mission to eradicate tooth decay and gum disease.

If you want to better understand the Zellie’s difference, keep reading or ask our customers.

We think it’s all of the above and more.

Now that’s different!

Zellie’s is a socially responsible company, and our gums, mints and candies naturally taste great, freshen breath and improve oral health.

Zellie’s Mints

Zellie’s Polar Bears

Xylitol

Zellie’s gum contains 1.0 grams of xylitol in each piece. We use only non-GMO, pharmaceutical-grade xylitol tested multiple times for purity.

Natural FlavorsOur flavorings are derived from natural, non-GMO sources. Using the purest and best-tasting flavors is always our priority.

Gum ArabicWe use gum arabic to help the ingredients stick together. It is sourced from the acacia tree.

Carnauba WaxZellie’s gum is coated with carnauba wax to seal in the ingredients and protect the gum from humidity. Carnauba wax comes from the leaves of the Brazilian carnauba palm plant.

Gum Base

Zellie’s gum base is of the highest food-grade quality and meets all FDA standards. The gum base is used to hold ingredients together. There is no BHT in our gum base.

To help mix the ingredients together, we use non-GMO sunflower lecithin as an emulsifying agent. Many other gums use genetically modified soy lecithin.

Sunflower Lecithin

Zellie’s Gum

Xylitol

Zellie’s Polar Bears contain 1.3 grams of xylitol in each piece. We use only non-GMO, pharmaceutical-grade xylitol tested multiple times for purity.

Natural FlavorsOur flavorings are derived from natural, non-GMO sources. Using the purest and best-tasting flavors is always our priority.

Stearic AcidStearic acid keeps xylitol from sticking to manufacturing equipment. It is one of the most common long-chain fatty acids. We source ours from non-GMO vegetable sources.

Vegetable FibersZellie’s uses bamboo fibers to bind xylitol together to make a harder tablet with anti-caking properties.

SilicaSilica is a common additive in the production of foods. It is primarily used to prevent unwanted clumping.

Magnesium Stearate

Magnesium stearate aids in the compression of the xylitol so it holds its shape in a mint tablet form. Our magnesium stearate is sourced from vegetables and is non-GMO.

Cellulose Gum

Zellie’s uses non-GMO cellulose gum to help bind ingredients together. Cellulose gum is used extensively in gluten-free and reduced-fat food products.

Deliciously Pure and Natural Xylitol

Testimonials

All-natural xylitol is a healthy alternative to sugar and artificial sweeteners. It tastes like sugar but with 40% fewer calories—almost half the calories of sugar. Even better, regular use of xylitol helps strengthen teeth, prevent decay and heal early cavities—and it freshens breath. Your mouth will thank you each time you enjoy Zellie’s products.

Read More about Xylitol.

“One taste of the cinnamon mints and I was hooked! They are so hot, they invigorate my taste buds! If you love hot things, these are for you!” – Kathleen

“Helps with Sjorgren’s Syndrome - “I keep them by my bed, and if I wake up with serious dry mouth problems, I can pop one or two mints in my mouth, stimulate saliva flow and know I'm combating cavities while I'm at it.”

"Many of the commonly used medications patients use have the side effect of a dry mouth. This increases the risk and rate of cavities. By recom-mending the use of xylitol products in these cases, I have noted a definite decrease in the number of cavities that occur."- Dr. Carol A. Scuro and Dr. W. Bradford Emery

“These mints are addictive! Love the way they taste and after a year and a half of eating them, my teeth feel great and no more cavities.” – Ken

“After spending a lot of time trying products to help with my oral hygiene issues, I have had wonderful results from using Zellie’s mints!” – Laura

LeadershipShop

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Zellie’s Difference

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Page 12: Website Wireframes - chostett

Zellie’s Pure Goodness

Ingredients

Zellie’s has always been committed to producing the purest xylitol-based gums, mints and candies available anywhere. Our supply chain is closely managed, with final production occurring in the United States. In 2014, we took our commitment one step further by eliminating glycerin and titanium dioxide, two ingredients no longer necessary in our production process.

Zellie’s products also meet strict vegan, kosher and diabetic dietary requirements. It’s all part of our promise of Pure Goodness.

I’m done reading, thanks.

Zellie’s products also meet strict vegan, kosher and diabetic dietary requirements. It’s all part of our promise of Pure Goodness.

GMO Free Soy Free* Dairy Free Gluten Free Sugar Free Aspartame Free No Glycerin No Titanium Dioxide No Artificial Flavors, Colors, Sweeteners or Preservatives Vegan Kosher Low Glycemic Index (7.0)

*Zellie’s mints and Polar Bears are soy free and are processed in a soy-free facility. Zellie’s gum is processed in a facility that also processes soy and therefore may contain traces of soy.

Now that’s different!Now Now that’sthat’s different! different!

Zellie’s Difference NewsShop Inside Zellie’s Contact

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All the good stuff, and none of the bad. That’s Zellie’s promise of Pure Goodness.

If you want to better understand the Zellie’s difference, keep reading or ask our customers.

Xylitol

Zellie’s gum contains 1.0 grams of xylitol in each piece. We use only non-GMO, pharmaceutical-grade xylitol tested multiple times for purity.

Natural FlavorsOur flavorings are derived from natural, non-GMO sources. Using the purest and best-tasting flavors is always our priority.

Gum ArabicWe use gum arabic to help the ingredients stick together. It is sourced from the acacia tree.

Gum Base

Zellie’s Gum

Zellie’s includes none of the following ingredients found in many gums, mints and candies. Who needs them? Not us and not you.

Sucrose Sucralose Saccharine Acesulfame Potassium Butylated Hydroxytoluene (BHT) Butylated Hydroxyanisole (BHA) Sodium Lauryl Sulfate

I’m done reading, thanks.

What else won’t you find in Zellie’s products?

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All Gain. No Pain. That’s xylitol.

Stearic AcidStearic acid keeps xylitol from sticking to manufacturing equipment. It is one of the most common long-chain fatty acids. We source ours from non-GMO vegetable sources.

Vegetable FibersZellie’s uses bamboo fibers to bind xylitol together to make a harder tablet with anti-caking properties.

SilicaSilica is a common additive in the production of foods. It is primarily used to prevent unwanted clumping.

Magnesium Stearate

Magnesium stearate aids in the compression of the xylitol so it holds its shape in a mint tablet form. Our magnesium stearate is sourced from vegetables and is non-GMO.

Cellulose Gum

Zellie’s uses non-GMO cellulose gum to help bind ingredients together. Cellulose gum is used extensively in gluten-free and reduced-fat food products.

Deliciously Pure and Natural Xylitol

Testimonials

All-natural xylitol is a healthy alternative to sugar and artificial sweeteners. It tastes like sugar but with 40% fewer calories—almost half the calories of sugar. Even better, regular use of xylitol helps strengthen teeth, prevent decay and heal early cavities—and it freshens breath. Your mouth will thank you each time you enjoy Zellie’s products.

I’m done reading, thanks.

How does it work?Unlike sugar, xylitol does not feed bacteria that produce harmful acids that cause tooth decay. Instead, xylitol actively promotes healthy teeth and gums by stimulating salivary flow, which aids in the remineralization of tooth enamel. Xylitol also reduces the levels of acid-producing bacteria that cause decay and cavities in the mouth and in saliva. Studies show 6 to 10 grams of xylitol daily, in frequent small doses, helps prevent damage from dental plaque, dry mouth and acidity.

Sounds good. Where does it come from?Not from a laboratory. Xylitol is naturally found in the fibers of many fruits and vegetables, and can be extracted from various berries, oats and mushrooms, as well as fibrous material such as corn husks, sugar cane and hardwoods. Zellie’s uses xylitol derived from sustainably harvested hardwoods and non-GMO corn husks.

OK, but is it safe?It’s more than safe; it’s good for you. Xylitol has been approved for use as a sweetener and flavor enhancer by regulatory authorities around the world. In 1963 the U.S. Food and Drug Administration approved xylitol as safe for human consumption and acceptable as a food additive. The National Institutes of Health has also approved xylitol as a safe alternative to sugar. You and your children can enjoy Zellie’s gums, mints and candies knowing that xylitol has been around forever and is widely recognized as a healthy alternative to sugar.

“One taste of the cinnamon mints and I was hooked! They are so hot, they invigorate my taste buds! If you love hot things, these are for you!” – Kathleen

“These mints are addictive! Love the way they taste and after a year and a half of eating them, my teeth feel great and no more cavities.” – Ken

Stearic AcidStearic AcidStearic acid keeps xylitol from sticking to Stearic acid keeps xylitol from sticking to manufacturing equipment. It is one of manufacturing equipment. It is one of the most common long-chain fatty acids. the most common long-chain fatty acids. We source ours from non-GMO We source ours from non-GMO vegetable sources.vegetable sources.

Vegetable FibersVegetable FibersZellie’s uses bamboo fibers to bind Zellie’s uses bamboo fibers to bind

Magnesium Stearate

Magnesium stearate aids in the compression of the xylitol so it holds its shape in a mint tablet form. Our magnesium stearate is sourced from vegetables and is non-GMO.

Zellie’s Difference NewsShop Inside Zellie’s Contact

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I’m done reading, thanks.

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Inside Zellie’s

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History and MissionZellie’s is a family-owned producer of gums, mints and candies sweetened with 100% all-natural xylitol. Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips to promote the proven benefits of xylitol, a natural sweetener that helps strengthen teeth and freshen breath.

Zellie’s products are available online and in retailers throughout the United States, including Whole Foods and Wegmans. Zellie’s is headquartered in Rochester, NY and Austin, TX.

Read more about us.

Six values—call them principles, if you want—drive the decisions Zellie’s makes every day. They guide our conduct and keep us true to our mission. Our values are our internal GPS. They also inspire and motivate us to act with purpose. They propel us forward and reign us in. We expect you can see and taste the results.

Read more about our values.

Zellie’s Values

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Zellie’s Difference

Inside Zellie’s

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Inside Zellie’s

Zellie’s Difference NewsShop Inside Zellie’s Contact

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Zellie’s established the “Gift of Healthy Teeth” fund in 2014, named so because our founder, Dr. Ellie Phillips, believes healthy teeth are a greatly underappreciated gift. Zellie’s contributes 1 percent of gross sales to the fund, which supports oral health education and prevention programs.

I’m done reading, thanks.

Gift of Healthy Teeth FundBetter health outcomes through education and philanthropy

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History and Mission

Milestones

Zellie’s is a family-owned producer of gums, mints and candies sweetened with 100% all-natural xylitol. Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips to promote the proven benefits of xylitol, a natural sweetener that helps strengthen teeth and freshen breath.

Zellie’s products are available online and in retailers throughout the United States, including Whole Foods and Wegmans. Zellie’s is headquartered in Rochester, NY and Austin, TX.

I’m done reading, thanks.

Dr. Ellie attends a National Institutes of Health symposium where evidence-based research on the efficacy of xylitol for oral health was presented. The NIH formally endorses the use of xylitol as an oral health aid.

Six values—call them principles, if you want—drive the decisions Zellie’s makes every day. They guide our conduct and keep us true to our mission. Our values are our internal GPS. They also inspire and motivate us to act with purpose. They propel us forward and reign us in. We expect you can see and taste the results.

Read more about our values.

Zellie’s Values

Inside Zellie’s

Zellie’s Difference NewsShop Inside Zellie’s Contact

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2001

Dr. Ellie launches a website promoting the many benefits of xylitol. Concerned about the oral health of the staff at her husband’s restaurant, Dr. Ellie starts handing out xylitol gum and mints to the employees, as well as her friends and family.

2002

Zellie’s, Inc. was established. Dr. Ellie starts selling xylitol gum and mints online and at Lori's Natural Foods in Rochester NY.

Wegmans becomes Zellie’s first regional retail partner. Zellie’s is now available in all 80+ Wegmans stores.

2005

Zellie’s improves product flavors and textures through extensive research and development.

2008

Zellie’s introduces Polar Bears, quick-dissolving candy for children. Polar Bears were created in response to Dr. Ellie’s desire to create a kid-friendly alternative to gums and mints for her young grandchildren.

2012

Whole Foods becomes a retail partner in the southwest region.2013Zellie’s updates its brand, introduces new packaging and establishes the Gift of Healthy Teeth Fund.2014

I’m done reading, thanks.

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Zellie’s is a family-owned producer of gums, mints and candies sweetened with 100% all-natural xylitol. Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips to promote the proven benefits of xylitol, a natural sweetener that helps strengthen teeth and freshen breath.

Zellie’s products are available online and in retailers throughout the United States, including Whole Foods and Wegmans. Zellie’s is headquartered in Rochester, NY and Austin, TX.

Read more about us.

Six values—call them principles, if you want—drive the decisions Zellie’s makes every day. They guide our conduct and keep us true to our mission. Our values are our internal GPS. They also inspire and motivate us to act with purpose. They propel us forward and reign us in. We expect you can see and taste the results.

I’m done reading, thanks.

Taste and effectiveness are the twin pillars of Zellie’s business. One means nothing without the other. We know that if you don’t enjoy it, you won’t use it.

Zellie’s Values

xylitol. Zellie’s was founded in 2005 by dentist and oral health advocate Dr. Ellie Phillips to promote the proven benefits of xylitol, a natural sweetener that helps strengthen teeth and freshen breath.

Zellie’s products are available online and in retailers throughout the United States, including Whole Foods and Wegmans. Zellie’s is headquartered in

Zellie’s Difference NewsShop Inside Zellie’s Contact

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Great Tasting, Good For You

Recommended use of Zellie’s products delivers just the right amount of xylitol to improve your teeth and gums.

Integrity in Every Bite

Zellie’s makes its gums, mints and candies with a short list of high-quality, all-natural ingredients. We use nothing artificial, nothing unnecessary and nothing genetically modified.

The Best and Nothing Less

Zellie’s provides the tools and information people need to take control of their teeth and gums. We do this by pairing refreshing, high-quality products with access to oral health education—all backed by scientific research and results.

Knowledge and Empowerment

Tooth decay and gum disease are preventable conditions, and Zellie’s is committed to eradicating them before they start. We believe five-a-day use of Zellie’s great-tasting, xylitol-sweetened gum, mints and candies is an effective oral health practice for children and adults.

Commitment to Cause

Zellie’s is more than a business, and it always has been. Zellie’s dedication to promoting healthy teeth and gums, best demonstrated by the Gift of Healthy Teeth Fund, is testament to the company’s true mission.

More than a Business

I’m done reading, thanks.

Zellie’s established the “Gift of Healthy Teeth” fund in 2014, named so because our founder, Dr. Ellie Phillips, believes healthy teeth are a greatly underappreciated gift. Zellie’s contributes 1 percent of gross sales to the fund, which supports oral health education and prevention programs.

I’m done reading, thanks.

Gift of Healthy Teeth FundBetter health outcomes through education and philanthropy

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Six values—call them principles, if you want—drive the decisions Zellie’s makes every day. They guide our conduct and keep us true to our mission. Our values are our internal GPS. They also inspire and motivate us to act with purpose. They propel us forward and reign us in. We expect you can see and taste the results.

Read more about our values.

Zellie’s established the “Gift of Healthy Teeth” fund in 2014, named so because our founder, Dr. Ellie Phillips, believes healthy teeth are a greatly underappreciated gift. Zellie’s contributes 1 percent of gross sales to the fund, which supports oral health education and prevention programs.

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The state of oral health in the US is worse than many realize, and Zellie’s believes it simply doesn’t need to be. Given the proper knowledge and tools, many of the most prevalent oral health issues can be prevented.

We hope to reduce these numbers in the US by expanding our education platform through the Gift of Healthy Teeth Fund. With your help and the regular contributions from Zellie’s sales, we are confident that stronger, healthier teeth will triumph over common oral health foes such as plaque, dry mouth and acidity.

Austin Community Foundation in Austin, Texas, will manage the fund’s assets. Those interested in donating to the Gift of Healthy Teeth Fund may do so online at the website or by contacting the Austin Community Foundation at info(at)austincf.org or 1-512-472-4483.

Gift of Healthy Teeth Fund

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the decisions Zellie’s makes every day. They guide our conduct and keep us true to our mission. Our values are our internal GPS. They also inspire and motivate us to act with purpose. They propel us forward and reign us in. We expect you can see and taste the results.

Read more about our values.

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Better health outcomes through education and philanthropy

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80% of 17-year-olds have tooth decay52 million school hours are lost each year due to dental treatment problems2 out of 3 adults have moderate to severe gum disease1 in 4 Medicare beneficiaries are missing all of their natural teeth

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Zellie’s is a family-owned company based in Rochester, New York and Austin, Texas.

Have questions about your Zellie’s or a recent order? Call us or use the form below to contact us and we will respond as soon as possible.

HeadquartersZellie's Inc.26 Corporate Woods, Rochester, NY 14623

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Are you a retailer or healthcare professional wanting to offer your customers or patients the purest, best-tasting all-natural gums, mints and candies made with xylitol? We’d like to talk.

For more information about setting up a wholesale account, please contact us at wholesale(at)zellies.com or at 1-855-373-5543.

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Zellie’s is a family-owned company based in Rochester, New York and Austin, Texas.

Your message has been submitted, and you’ll hear from us soon. We look forward to talking with you.

HeadquartersZellie's Inc.26 Corporate Woods, Rochester, NY 14623

Are you a retailer or healthcare professional wanting to offer your customers or patients the purest, best-tasting all-natural gums, mints and candies made with xylitol? We’d like to talk.

For more information about setting up a wholesale account, please contact us at wholesale(at)zellies.com or at 1-855-373-5543.

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78704

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Dr. Ellie Phillips, DDSFounder/CEO

As a young dentist in England, Dr. Ellie realized that something had to be done to improve the dental health of children and adults across the globe. For the past 35 years she has been teaching that tooth decay and gum disease are preventable, and about the great benefits of xylitol. Dr. Ellie is also a passionate believer in the connection between oral health and general health, and how good nutrition and effective mouth care can give us far more than a healthy smile. Dr. Ellie’s mother is 93 and has always been an inspiration and Zellie’s biggest advocate. Dr. Ellie has five children and de-lights in her family and her grandchildren. Her hobbies include reading biographies and learning about other cultures and their attitudes toward health.

Learn more about Dr. Ellie.

Chrissie JarrellChief Operating Officer

Growing up as Dr. Ellie’s daughter, Chrissie came by her passions for health and wellness honestly. A serial entrepreneur with the drive of a former competitive swimmer turned triathlete, she loves to find ways to make a real difference in people’s lives. Her focus is daily operations, sales and marketing, and business development.

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Show more information.Who can benefit from Zellie’s?

Show more information.Is xylitol safe for animals?

Show more information.

Is Zellie’s chewing gum more effective than mints?

Show more information.What is xylitol?

Show more information.How does xylitol work?

Show more information.What are some of the benefits of using xylitol regularly?

Show more information.Can xylitol cure bad breath?

Show more information.Does xylitol whiten teeth?

Show more information.Are there any known toxic effects of xylitol?

Show more information.Is xylitol a good choice for children?

Show more information.What causes tooth infections in children?

Show more information.Why does dry mouth increase risk for dental disease? How can xylitol help?

Show more information.How does xylitol improve oral health for people with dentures?

Show more information.How can I learn more about xylitol?

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Zellie’s is for anyone who wants fresher breath and healthier teeth and gums and cares about what they put in their body. Because Zellie’s products are sweetened with xylitol, diabetics and populations with increased chances of dental disease (e.g., seniors, cancer patients, orthodontics patients) have even more to gain.

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Who can benefit from Zellie’s?

No. Xylitol is not safe for dogs. Please keep Zellie’s out of your pet’s reach.

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Is xylitol safe for animals?

No. Improved oral health comes from regular consumption of small amounts of xylitol at the end of each meal. Zellie’s offers delicious products that provide specific amounts of pure xylitol. Our gum contains 1 gram of xylitol, each mint contains 0.5 grams of xylitol and our Polar Bears contain 1.3 grams of xylitol. Studies recommend 5 exposures to xylitol each day and 6.5 – 10 grams daily. Try our Zellie’s selection and find what you like best.

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Is Zellie’s chewing gum more effective than mints?

Xylitol is a naturally occurring sweetener found in the fibers of many fruits and vegetables, including, but not limited to: various berries, corn husks, oats, and mushrooms. The Finnish name for it is koivusokeri, or birch sugar, and it was first produced in Scandinavia from xylan, a sugar found in the wood fibers of birch trees.

Xylitol is a five-carbon sugar alcohol that occurs naturally in plants. Xylitol is also naturally found in our bodies. We produce up to 15 grams of xylitol from other food sources using established energy pathways.

Xylitol is delicious and can be your own special weapon in your fight against dental disease. Best of all, it can help everyone avoid cavities and strengthen their teeth. Granular xylitol looks and tastes almost like sugar (sucrose) but with 40 percent fewer calories. As a natural sweetener, it is a great alternative to regular sugar but, unlike sugar, it is a powerful and effective tool that improves dental health. A few grams of xylitol eaten after meals and snacks will reduce the number of harmful bacteria in the mouth and also protect teeth from acidity. Xylitol creates the ideal conditions to stop and even reverse dental damage. Studies show that the greatest reduction in harmful bacteria comes from eating 100 percent xylitol.

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What is xylitol?

Bacteria absorb xylitol as they would sugar or starch. Unlike sugar or starch, xylitol does not provide bacteria with an energy source. In fact, xylitol starves harmful bacteria and also prevents them from processing other sugars, which stops their acid production.

Xylitol stimulates a flow of saliva from special glands around the mouth. Teeth begin to remineralize and become smoother. Bacteria are less able to stick to this shinier surface and less plaque forms on teeth. This is good news for people who have endured a lifetime of dental problems and weak and sensitive teeth. Six months of consuming xylitol regularly will clean your mouth of harmful bacteria and help strengthen teeth, reduce sensitivity and even heal early cavities.

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How does xylitol work?

• Reduce dental plaque formation• Prevent plaque from sticking to teeth • Neutralize plaque acids by decreasing the production of lactic acid• Reduce the levels of harmful mouth bacteria (Streptococcus mutans)• Reduce cavities by up to 80 percent• Remineralization of tooth enamel• Reduce inflammation of gum tissue • Help improve dry mouth and bad breath

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What are some of the benefits of using xylitol regularly?

An acidic mouth promotes the growth of bad bacteria, which causes bad breath. Xylitol reduces mouth acidity and eliminates the bacteria that cause bad breath.

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Can xylitol cure bad breath?

An acidic mouth promotes the growth of bad bacteria, which can lead to the softening of your teeth, allowing them to become worn down and stained. Xylitol reduces mouth acidity, eliminates harmful bacteria and helps build minerals into teeth, making them stronger and brighter.

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Does xylitol whiten teeth?

No. There are no known toxic effects of xylitol to humans. Humans can safely eat 50 to 100 grams per day, but it’s best to start raising the dose slowly to avoid a mild laxative effect.

Xylitol should not be given to pets, particularly dogs. If your pet consumes xylitol, consult a veterinarian.

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Are there any known toxic effects of xylitol?

Xylitol offers a natural approach to preventing cavities in children’s teeth. Xylitol can be a parent’s best friend, especially for those who have trouble controlling their children’s sugar intake. Your children will love the sweet taste of xylitol. You will love knowing that every time your children eat xylitol, they are improving their oral health.

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Is xylitol a good choice for children?

Tooth decay is an infectious disease, and it is usually the mother who infects her own baby. Germs are passed between a parent’s mouth and the baby’s mouth. Germs are given to the baby in saliva by kissing, “cleaning” a pacifier, tasting food on a spoon, and so on. Regular consumption of xylitol can prevent transmission of cavity-causing bacteria from a mother to a child. Parents who consume two teaspoons of xylitol every day will gradually clean away unhealthy bacteria from their own mouths. If this program starts at least six months before the baby has a tooth, parents can avoid passing along unhealthy mouth bacteria to the baby.

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What causes tooth infections in children?

A dry mouth lacks the moisture that protects teeth and also provides a breeding ground for harmful bacteria. Keeping your mouth moist with xylitol mints or gum can protect vulnerable teeth in dry mouth conditions. Eating xylitol stimulates saliva flow and also makes the mouth acid-neutral (pH level 7.0).

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Why does dry mouth increase risk for dental disease? How can xylitol help?

Xylitol is anti-fungal and can help control thrush, sore tongue or denture sore mouth. Debilitated and sick people often have sores at the corners of their mouth (angular cheilitis), a condition that xylitol can also help. A solution of 4 grams of granular xylitol in 16 oz. of warm water can be made and sipped throughout the day and night. This solution may alternatively be sprayed into the mouth or wiped onto teeth with a cloth or sponge.

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How does xylitol improve oral health for people with dentures?

Visit Dr. Ellie Phillips’ website: www.drellie.com

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How can I learn more about xylitol?

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We are currently offering FREE shipping on orders of $75 and more within the United States. Free shipping is for standard shipping via UPS or USPS to U.S. locations only and not valid for our wholesale customers.

All orders to Canada will be shipped via UPS Canada Standard shipping. All taxes and tariffs fees will be the responsibility of the receiver of the shipment once it enters Canada. Unfortunately, there is no way for Zellie’s to pre-calculate these fees at the time of checkout.

Canadian Customers: If you are having trouble placing your order, please be sure to select "country" first, then you will be able to select your province.

If you would like to return product, please contact us at orders(at)zellies.com or at 1-855-373-5543.

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Standard ShippingThe cost of shipping is determined by the total weight of products ordered. To see shipping costs, when checking out, enter your bill to and ship to address and click continue; the shipping costs will appear on the following page.

Privacy PolicyWe take your privacy seriously. Zellie’s does not ever share your contact information with any third party, for any reason. Shipping information is shared with carriers (such as USPS) specifically for the purpose of delivering your order only. Click here to view our complete privacy policy.

Security PolicyYour information is secure with Zellie’s. We use industry standard SSL encryption for our site's ordering and encrypt your credit card (or other commerce data) on our servers, in addition to industry standard data security measures.

International ShippingWe have partnered with MyUS.com to offer convenient, fast international shipping to more than 225 countries for our customers. MyUS.com members receive deeply discounted shipping rates, exceptional customer service, 24/7 online access to their account, and access to other services.

Sign up with MyUS.com and receive your own U.S. street address to receive merchandise. MyUS.com provides specialized international package forwarding services from your new U.S. address to your international address.

Note: Use MyUS.com's Personal Shopper service to make a purchase from Zellies Inc. MyUS.com accepts cards with international billing addresses as well as those issued by non-U.S. financial institutions. They also accept wire transfers and will make the purchase on your behalf.

Follow these two steps for international delivery: Get your own U.S. address in America at www.MyUS.com. Use your new U.S. address, provided by MyUS.com, when placing your order with us.

If you are ordering multiple items from us, you'll enjoy the most savings by using MyUS.com Premium Service. This gives you the ability to consolidate packages, which saves you even more on international shipping.

Dentists and consultants associated with Zellie’s Inc. cannot diagnose or treat patients over the internet. Information on Zellies.com is for educational purposes only. Zellie’s Inc. is not responsible for the use or misuse of any information or products found on this website. You should not rely on this information as a substitute for personal, medical and/or dental attention or diagnosis. Zellie’s Inc. makes no warranty of any kind with respect to the subject matter and answers given in response to questions. Only you and your dentist can make appropriate treatment decisions.

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Our Commitment to Privacy.Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where potentially identifiable information may be requested.

We obtain personal information that is needed to provide our goods and services.We primarily receive personal information as a result of customers' financial transactions with Zellie’s. We obtain the personal information that is needed to provide our goods or services, to provide customer service and to fulfill any legal or regulatory requirements.

We will inform consumers about the general uses of their information.We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order. We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete the order. We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties. You can register with our website if you would like to receive updates on our new products and services. Information you submit on our website will not be used for this purpose unless you fill out the registration form.

We use consumer information in a manner which is consistent with our privacy notice.Zellie’s uses information only in a manner consistent with our privacy notice. Protecting consumer privacy is very important as we build trusted relationships and assist businesses and consumers in conducting sensitive and wide-ranging electronic commerce activities.

We are committed to protecting the confidentiality of personal consumer information.Within Zellie’s, access to personal information is limited to those employees of Zellie’s and its affiliates who need it to fulfill their business responsibilities. When Zellie’s collects information from our customers, we handle the information based on their direction and in accordance with our agreements and contracts with them and applicable laws. Vendors and other outside contractors we engage are subject to our contractual requirements to ensure sensitive personal information is safeguarded.

We strive to give consumers choices about how their data will be used.If we obtain personal information as part of our direct relationship with consumers, we will not share this information with non-affiliated third parties except in accordance with this Privacy Policy; to facilitate and complete consumer-initiated or authorized transactions and service requests; to comply with federal, state and local laws, including credit reporting laws and card association rules; to combat fraud; or to offer products and services that Zellie’s believes may be of interest to its customers. Upon request, we will allow consumers to remove their names from any Zellie’s owned marketing lists.

We use appropriate security safeguards.At Zellie’s security is a priority. We employ appropriate measures to protect consumer information against unauthorized access, disclosure, alteration or destruction. These may include, among others, encryption, physical access security and other appropriate technologies. Zellie’s continually reviews and enhances its security systems, as necessary.

We hold ourselves accountable to our privacy policy.Zellie’s is committed to meeting the highest standards for our privacy program. If you have any questions or comments about the Zellie’s Privacy Policy, please e-mail us.

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