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Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri Western State University

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Page 1: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Website Features of the Top 100 Circulation U.S. Newspapers

Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland

Missouri Western State University

Page 2: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Overview In 2006, The Bivings Group

conducted a study of the websites of the Top 100 circulation newspapers in the U.S.

The goal of our study was1) Update and compare their results with 2012 data2) Research the use of social media and other new features among the newspapers

3) Provide a baseline for future studies

Page 3: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Background Literature

First comprehensive studies of U.S. dailies done in 1997

• Peng et. al study of website design and features on 80 newspapers

• Kamerer and Bressers study of national vs local news on websites

• Shultz: Content analysis of features of 100 newspaper websites, stratified by size

Page 4: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Background LiteratureSome other key studies:Greer & Mensing’s 1997-2003

longitudinal study Huang et. al (survey, 2006) Sparks, Young & Darnell 2006—100

Canada media websites2006 Bivings Group—Top 100, Russial’s 2008 survey of 210

newspapers over 30,000 circulationBergland, et. al. 2008 analysis of 362

dailies

Page 5: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Methodology• Chose content analysis over survey

method• Largely repeated methodology of

Bivings Group 2006 study, with 3 main differences• 1) Used current list of Top 100 U.S.

newspapers, which has changed slightly since the list Bivings used

• 2) Used a two-pass system to aid in reliability of data

• 3) Expanded list of features from 14 to 36

Note: this paper only looks at MM/Interactivity; A future paper will examine social media/distribution

Page 6: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Methodology

Conducted pilot test of 10 sites to ensure inter-rater reliability (94%)

First pass was conducted in mid-October

Second pass was conducted one week after first pass, only adding features not seen on first pass, since there would be no way to verify that a feature wasn’t there before.

A total of 212 items were added in the second pass in the 3,600-item dataset (5.9%)

Page 7: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Results

Page 8: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Multimedia

Page 9: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Video-95% publish original video

Page 10: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Other Multimedia Features

Page 11: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Interactivity

Page 12: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Reader interaction:96% have comments

Page 13: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Other interactive: 96% have blogs

Page 14: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

2006 vs 2012 Interactivity, Multimedia and Distribution Features

Page 15: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

2006 vs 2012

Page 16: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

2006 vs 2012 Interactivity

Page 17: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

2006 vs 2012 Multimedia

Page 18: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Conclusions Interactivity has increased, with blogs

and comments after articles jumping the most and reaching almost 100%

Also not surprisingly, self-produced video has also almost reached the full saturation point

Tied in with comments and a gradual move toward paywalls, registration has also increased significantly, nearly tripling

Advances in Content Management Systems and the focus on the reader has resulted in features like Most Popular/Commented/Recommended to also nearly triple

Page 19: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Future ResearchAnalyze more distribution and

social media featuresBreak down data by ownership,

sizeFollow-up survey/interviews to

explain how/whyRepeat study in 4-5 years

Page 20: Website Features of the Top 100 Circulation U.S. Newspapers Heather Heater, Anita Ford, Brad Beckwith, Jeremy Lyons, Kris Miller and Bob Bergland Missouri

Thanks!For a copy of this presentation

email [email protected]