WEBSITE DESIGN

Designed By: Uma Ojha (M.E.S College)

OBJECTIVE

Definition of website

Website as a market place

Advantages of E-Commerce Websites

Role of website in B2C E-Commerce

Website Strategies and Goals

Website Tips

Push and Pull Approach

WHAT IS WEBSITE?

Definition of Website: A website is a

collection of web pages, that is, document

accessible via the World Wide Web on the

internet.

Websites are written in HTML and are accessed

using special software called web browsers.

WEBSITE AS A MARKET PLACE

E-commerce websites provides many new

ways for businesses and consumers to

communicate and conduct business.

ADVANTAGES TO E-COMMERCE WEBSITES

Catalog flexibility and Online fast updating

Shrinks the Competition Gap

Unlimited Market Place and Business Access

Which Extend Customer Base

A 24 Hour Store Reduced Sale Cycle

Lower Cost of Doing Business

Cont…

ADVANTAGES TO E-COMMERCE WEBSITES

Eliminate Middlemen

Easier Business Administration

Frees Your Staff

Customers will love it

More Efficient Business Relationships

Secure Payment Systems

ROLE OF WEBSITE IN B2C E-COMMERCE

Website can provide support to existing

customers by offering information such as

troubleshooting procedures, product

specification and special help lines.

There is potential for your website to become a

resource of information for the public.

Consumers have more confidence in and prefer

doing business with companies that they know

something about.

WEBSITE STRATEGIES AND GOALS

A Goal is defined as a short statement.

The statements to identify the goals of a website should

include specific strategies.

1.Set Your Goals

What is the mission of your organization?

How will creating a website support your mission?

What are your two or three most important goals for the

site?

What do you want the audience to think or do after

having visited your site?Cont…

WEBSITE STRATEGIES AND GOALS

Set Your Goals (cont..)

What Web-related strategies will you use to achieve those

goals?

What will be duration of site design?

What will be construction period that is complete schedule

of designing and construction of web site?

What will be the intervals for the evaluation of website like

whether website will be evaluated fortnightly, weekly, or

quarterly, as the content of most of website need to be

updated at regular intervals?

WEBSITE STRATEGIES AND GOALS

2. Develop Your Web Site Strategy

Who is your website target audience?

What typically appeals to your target audience.

How are the other websites (your competition)

reaching out to this target audience?

How will you measure your performance?

How will your website stand above the competition

WEBSITE DESIGN PRINCIPLES FOR E-COMMERCE WEBSITES

The design of the site will determine its

organizational framework.

The fundamental organizing principle in website

design is meeting user’s needs.

In e-commerce sites the crucial design parameters

are efficient navigation, search, along with

speed and technically simple and basics e.g.

Amazon, Yahoo!, and eBay. Cont…

WEBSITE DESIGN TIPS

Some Do’s about Website Design

Fast Loading web site designs.

Neat and Easy Navigation.

Minimize the use of images.

Cross Browser Compatible.

All Resolutions.

Cont..

WEBSITE DESIGN TIPS

Some Do’s about Website Design (cont..)

Ensure Web site scalability.

Clean Layout Design.

Readable and professional looking fonts.

Program using pure CSS.

Maintain a consistent look and feel throughout

your site.

WEBSITE DESIGN TIPS

Some Don’t about Website Design

Don’t load your website with a lot of high tech clutter.

Don’t use unnecessary words or phrases on your site.

Don’t make the mistake that everyone will totally

understand your website message.

Don’t write your strongest point or benefit only once.

Don’t push all your words together on your website. Cont..

WEBSITE DESIGN TIPS

Some Don’t about Website Design (cont..)

Don’t use site content your target audience isn’t

interested in.

Don’t use 50 different content formats all over

your website.

Don’t use words your website visitors might not

understood.

Don’t let selling words and phrases go unnoticed.

Don’t forget to use words that create emotions.

PUSH AND PULL APPROACHES

Pull Advertising:

It is geared to draw visitors to your website

when they are actively seeking your product

or service.

Prime examples of pull advertising are search

engines optimization, cost per click search

engines, directory listing, yellow pages ads,

and shopping portals such as

rediff.shopping, amazon.com

PUSH AND PULL APPROACHES

Push Advertising:

It refers to all efforts to get the word out to

an entire group of potential customers in

order to hit the few that many be currently

interested in your product or service.

Most traditional offline advertising efforts

(magazines, billboard, newspaper, tv,

classified,etc) as well as online banners ads

and email broadcasts are considered push

marketing.

PULL TACTICS-‘CLIENT’ CENTERED

1. Begin with a clear identification of the niche

markets(s) you work with?

2. Lead with client problems and concerns?

3. Use the two elements above to create a picture

that your target market can identify with?

4. Provide useful ideas that your target market

can use and that demonstrates your expertise?

5. Offer something for free that is also useful to

your target market and demonstrates your

thinking?

PUSH TACTICS-‘YOU’ CENTERED

1. Focus on you, your services and staff?

2. Focus on glowing testimonials and your

client list?

3. Use business speak, instead of language

would understand?

WHICH WORKS BEST? BOTH

Create resources that pull prospects to you and your

firm.

Get prospects to give you their contact information

Push useful information out to self-selected prospects

on a regular basis. (Remember the majority of buyers

won’t make a purchase until they have had a

minimum of 5-6 contacts with your firm.)

Use the pull then push strategy to get

your marketing moving.