websigmas presentation for inbound marketers

13
SEM to IM The Transition & Beyond

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The following presentation will take you through the migration process -- from SEO to Inbound Marketing and the job role of next gen inbound marketer.

TRANSCRIPT

Page 1: Websigmas Presentation for Inbound Marketers

SEM to IMThe Transition & Beyond

Page 2: Websigmas Presentation for Inbound Marketers

The SEO world experienced dramatic changes in last 2 years

The tug of war with Google’s policies is still on…

Page 3: Websigmas Presentation for Inbound Marketers

Results…• Some quit their job as SEO • Freelancers are having worst

time of their lives• Advertisers are reluctant to

spend more on organic search results

• Agencies turn a deaf ear to reseller’s repetitive requests for new jobs

• A majority took a backstage and are looking for marketing alternatives

Page 4: Websigmas Presentation for Inbound Marketers

Rest just don’t know or don’t want to know

What awaits them…

Page 5: Websigmas Presentation for Inbound Marketers

Is SEO Dying? or taking a new shape altogetherWhere do you land up at…

Page 6: Websigmas Presentation for Inbound Marketers

Survival of the Fittest

The statement seems even more applicable now…

Page 7: Websigmas Presentation for Inbound Marketers

Have the Guts?To shift your focus from building links to building 360 degree popularity of a website

Page 8: Websigmas Presentation for Inbound Marketers

The Job is never easy

All around marketing of a website is far challenging than practicing SEO

It teaches you a lot and extracts everything in you

Page 9: Websigmas Presentation for Inbound Marketers

It boils down to many new things to learn, understand and execute that you never did or thought of …

Worried??Change is good if you see it is good

Page 10: Websigmas Presentation for Inbound Marketers

Why?• Huge domain of interest – there is a

fair chance of being directionless

• No third party (Google) is to depend on or to blame for poor performance

• Greater accountability as the result is directly proportional to your marketing charisma, not algorithm update

Page 11: Websigmas Presentation for Inbound Marketers

• Determining success is a long term effort in 360 degree marketing

• IM (Inbound Marketing) demands a more dynamic approach to marketing

• Creativity, resourcefulness and research skills – they should come in a big package

• There are no certain rules, methods, strategies specified by any internet giants (like Google) that will work in tandem

Page 12: Websigmas Presentation for Inbound Marketers

So, what it takes you to begin with this new form of challenge?

How to get started right with the right frame of mind?

Page 13: Websigmas Presentation for Inbound Marketers

Let’s dig out more on this in my next presentation …

to be resumed…

… by Sanat SinghaBlog Owner of WebSigmas.com