webloyalty ireland halloween infographic
TRANSCRIPT
Commissioned by
@WebloyaltyIE
CONLUMINO RESEARCH OF 1503 NATIONALLY REPRESENTATIVE IRISH CONSUMERS IN AUGUST 2014You can find the full research report at Webloyalty.ieor by emailing [email protected]
What we plan to buy this Halloween
plan to buy pumpkin(s)
20%plan to buy Halloween
themed chocolates, sweets and confectionery
30%plan to buy normal chocolates, sweets and confectionery
36%do not intend
to buy anything special
35%
Where we’re heading for our Halloween costumes
plan to spend under €5
27%plan to spend nothing
on Halloween
37%
How much we are planning to spend on Halloween
will buy from eBay
11%will buy from Aldi
or Lidl
11%will buy from
Amazon
18%will buy from a major
supermarket
20%
plan to spend €5 - €10
12%plan to spend
above €10
24%
WHAT WE ARE PLANNING FOR
do not plan to celebrate Halloween
24%plan to carve a
pumpkin
16%plan to give out
sweets and treats to trick and
treaters
34%plan to take the
kids trick or treating
10%