webloyalty infographic for halloween 2014
DESCRIPTION
This infographic from Webloyalty highlights the top results from our recent research into the UK's attitude towards Halloween. Are people celebrating this year? What are they planning to buy? How much do they plan to spend? There is also an animation to watch, here: https://www.youtube.com/watch?v=8HpVrphIFIgTRANSCRIPT
Commissioned by
@WebloyaltyUK
CONLUMINO RESEARCH OF 2124 NATIONALLY REPRESENTATIVE UK CONSUMERS IN AUGUST 2014You can find the full research report at webloyalty.co.uk or by emailing [email protected]
What we plan to buy this Halloween
plan to buy pumpkin(s)
17%plan to buy Halloween
themed chocolates, sweets and confectionery
21%plan to buy normal chocolates, sweets and confectionery
34%do not intend
to buy anything special
43%
Where we’re heading for our Halloween costumes
plan to spend above £10
19%plan to spend
£5 - £10
12%plan to spend
under £5
23%plan to spend nothing
on Halloween
46%
How much we are planning to spend on Halloween
will buy from eBay
14%will buy from Aldi
or Lidl
14%will buy from
Amazon
20%will buy from a major
supermarket
37%
WHAT WE ARE PLANNING FOR
do not plan to celebrate Halloween
36%plan to carve a
pumpkin
14%plan to give out
sweets and treats to trick and
treaters
26%plan to take the
kids trick or treating
7%