[webinario esponsoreado] adcuality "la pauta online revelada"

Real-time on line advertising monitoring platform

adCuality

adCuality Hunter 1.0 Technology Most advanced predictive and monitoring technology

AR MX Web. adCuality.com | Twitter. @adCuality SCL CO UY

REVELANDO LA PUBLICIDAD ONLINE

Webinar desarrollado junto a OM Latam Academy

adCuality

adCuality is the first high precision and real time on line advertising monitoring for:

Publishers & Aa Networks

Advertisers & Agencies

&


Discover the on line advertising activity on Display | Search | Social Media

adCuality Current coverage


●  Argentina ●  Chile ●  Colombia ●  Costa Rica ●  Mexico ●  Peru ●  Puerto Rico ●  Uruguay ●  Venezuela

Monitoring more than + 3,500 local and regional websites

More than 50 Clients in Latin America & Caribe

adCuality


adCuality Una breve cronologia


adCuality


Año 1998

Una breve cronologia

MEDIOS

adCuality


Año 2003


MEDIOS SEARCH

adCuality


Año 2005


MEDIOS SEARCH ADNETWORKS

adCuality


Año 2007


MEDIOS SEARCH ADNETWORKS SOCIAL MEDIA

adCuality


Hoy


MEDIOS SEARCH ADNETWORKS SOCIAL MEDIA MOBILE

5 plataformas

Pre-Base

PERMANENT MONITORING

adCuality Validation Team Final Base

Customers

adCuality How it Works

Algorithm navigates more than 3,500 websites taking screens captures and getting ads

The ads captured from the Algorithm is validated with our human-based validation team with a 98% of efficiency on ads predictions


adCuality doesn't need to make clicks on ads to predict the advertiser and the product shown on the banner

adCuality adCuality


TECNOLOGIA LIMPA

NO hacemos clicks en los anuncios

1. Pérdida del precio pagado por los clicks generados por el robot, los cuales pueden ser cientos o miles, dependiendo de la agresividad y duración de la campaña.

2. Alteración de las estadísticas de efectivad de las campañas, al ser estas afectadas por la propia medición.

Link de interes: http://blog.adcuality.com/conciencia-digital-adcuality-tecnologia-limpia/

adCuality


Las 5 preguntas mas importantes de la publicidad online:

1. Quien 2. Donde 3. Como 4. Cuando 5. Con que

adCuality


Para que le sirve a un medio o adnetwork conocer las 5 preguntas?

adCuality adCuality Benefits for Publishers


Publishers & ad Networks

Increase sales trough knowing where advertisers invest their money

Commercial Department Editorial Department

Strategic information for editorial decision making

adCuality adCuality Benefits for Publishers


1. Mejorar la gestion con las agencias de publicidad 2. Mejorar la oferta publicitaria hacia las agencias y anunciantes 3. Actuar instantaneamente la gestion de venta con un anunciante que no pauta en tu medio 4. Desarrollo de contenidos especiales ajustado a lo que buscan los anunciantes 5. Eficientizacion absoluta del tiempo comercial

adCuality


Para que le sirve a una agencia o anunciante conocer las 5 preguntas?

adCuality adCuality Benefits for Advertisers & Agencies


Agencies & Advertisers

Strategic information for the new accounts uptake

ACCOUNT DEPARTMENT (Agencies)

Enrich you media plans knowing new web sites for advertising

MEDIA PLANNING DEPARTMENT (Both)

Strategic communications and offers of competitors

MARKETING DEPARTMENT (both)

Know about the advertising creative of competitors

ART DEPARTMENT (Both)

adCuality Other uses and benefits


Certify the execution of an ad on a web site

Detect ads on high-risk web sites:

- Gambling websites - Erotic websites - Illegal downloads or torrents - User-Generated Content websites

adCampaigns adStats

High-detail reports - Share of Voice - Evolution of adCampaigns Impressions

REAL TIME with daily update of advertising campaigns for all reporting modules

adCuality Available reporting modules


Specific information about campaigns line by line

adCuality adCampaigns


Filter reports for a custom period of time



100% predictive Search fields



8 different and simultaneous search criteria:

Time Platforms Industries Advertisers

Creative Formats Products Publishers Publishers category



Csv reporting export

Get the ad on screen capture with context


ad

Context


Campaign certification

Get the complete animation ad (SWF, Richmedia, or Video!)


ad


Social Ads and google patrocinated ads


Social Ads Google Ads


Share of voice and Evolution of ad campaign impressions

adCuality adStats


Share of industries coverage (totals)

adCuality adStats


Share of advertisers (TOP10)

adCuality adStats


adCuality adStats


Share of advertisers (totals)

Share of products

adCuality adStats


Share of Publishers

adCuality adStats _adMedia



You can discover how advertisers spend their advertising money on the different websites and newspapers.


Share of Publishers

Share of publishers (totals)



adCuality adStats

Select

Interactive reports


unselect

adCuality adStats


Interactive reports

adCuality Algunas cuestiones basicas


1.  La herramienta trackea absolutamente todos los anuncios de un pais?

2.  Como puedo estimar la inversion?

3.  Yo creo que el anunciante “x” debe estar 1ero y no 2do

4.  Como se mide facebook?

adCuality

OTRAS PREGUNTAS?


adCuality

ARGENTINA

a d C u a l i t y | p o w e r e d b y d a r t a x m e d i a | w w w . d a r t a x . c o m

MEXICO

@adCuality adCuality

http://www.adCuality.com

[email protected]

+54 (11) 5328-2681 Fernanda Poerio [email protected]

+52 (55) 5536-0273 Laura Morales [email protected]

CHILE

+56 (2) 2979-7494 Pablo Fernandez [email protected]

COLOMBIA

+57 (1) 3814-959 Alejandro López [email protected]

URUGUAY

+59 (8) 2915-3049 Arnoldo Delgado [email protected]

MUCHAS GRACIAS

MARTIN CARAOGHLANIAN

@dartax

[webinario esponsoreado] adcuality "la pauta online revelada"

Education

adcuality adcuality

adcuality las

adcuality doesnt

adcuality para que

line advertising activity

campaigns line

anunciante que

que buscan los anunciantes