webinar: the facebook strategy - key ingredients to social success with jacob sapochnick

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The Facebook Strategy: Key Ingredients to Social Success

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Page 1: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

 

The Facebook Strategy:

Key Ingredients to Social Success

Page 2: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Jacob Sapochnick, Esq.Owner, The Law Offices of Jacob Sapochnick

[email protected]

Find Me On The Web….http://www.enchantinglawyer.com/

www.facebook.com/enchantinglawyer

Connect With Me

Page 3: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Page 4: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

The Facebook Road Map

Target Audience

Key Words

Your Competition

Content

Page 5: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Target Audience

Helps with Graph Search

Helps Build Your community

Builds Engagement

Facebook Advertisements

Page 6: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Key Words

Organic SEO (Search Engine Optimization)

Specific and Focused Words

Key Word Rich Profile

Page 7: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Market Research

Research Your Competitors

Research Influencers

Review others in the field

Page 8: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Content

Build Credibility

Be the Expert

Be Personal

Share Your Voice

Page 9: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Timeline for Success

Page 10: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Create Your Page

Type of Page

Category

Profile

About Section

Page 11: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Make your cover photo compelling• Tell Your Story• Change Quarterly ( if not more often)

Profile Image• Brand Logo- Be Consistent- Top of Mind Awareness

Page 12: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Custom TabsCustomize Up to 12 Tabs

Add Other Social Media ChannelsContact Form

Portfolio

Page 13: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Ready-Set-Publish

Things to Consider BEFORE Profile Complete? Well Branded? Starter Content? Review and Review

PUBLISH!

Page 14: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Keys To Success

Consistency

Monitor

Budget Include Your Time

Hire a Professional Community Manager

Invest in Knowledge Follow Blogs Social media Influencers

Page 15: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Page 16: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Questions?

Page 17: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick
Page 18: Webinar: The Facebook Strategy - Key Ingredients to Social Success with Jacob Sapochnick

Jacob Sapochnick, Esq.Owner, The Law Offices of Jacob Sapochnick

[email protected]

Find Me On The Web….http://www.enchantinglawyer.com/

www.facebook.com/enchantinglawyer

Connect With Me