webinar: the facebook strategy - key ingredients to social success with jacob sapochnick
TRANSCRIPT
The Facebook Strategy:
Key Ingredients to Social Success
Jacob Sapochnick, Esq.Owner, The Law Offices of Jacob Sapochnick
Find Me On The Web….http://www.enchantinglawyer.com/
www.facebook.com/enchantinglawyer
Connect With Me
The Facebook Road Map
Target Audience
Key Words
Your Competition
Content
Target Audience
Helps with Graph Search
Helps Build Your community
Builds Engagement
Facebook Advertisements
Key Words
Organic SEO (Search Engine Optimization)
Specific and Focused Words
Key Word Rich Profile
Market Research
Research Your Competitors
Research Influencers
Review others in the field
Content
Build Credibility
Be the Expert
Be Personal
Share Your Voice
Timeline for Success
Create Your Page
Type of Page
Category
Profile
About Section
Make your cover photo compelling• Tell Your Story• Change Quarterly ( if not more often)
Profile Image• Brand Logo- Be Consistent- Top of Mind Awareness
Custom TabsCustomize Up to 12 Tabs
Add Other Social Media ChannelsContact Form
Portfolio
Ready-Set-Publish
Things to Consider BEFORE Profile Complete? Well Branded? Starter Content? Review and Review
PUBLISH!
Keys To Success
Consistency
Monitor
Budget Include Your Time
Hire a Professional Community Manager
Invest in Knowledge Follow Blogs Social media Influencers
Questions?
Jacob Sapochnick, Esq.Owner, The Law Offices of Jacob Sapochnick
Find Me On The Web….http://www.enchantinglawyer.com/
www.facebook.com/enchantinglawyer
Connect With Me