Webinar  01  July  2015  

Martyn  Evans  Head  of  Product,  Unboxed  Consulting  @martynrevans

Speed up problem and customer validation

Does the problem exist? Will our solution solve it? Will people pay for it?

Our approach to researchUser-centred, Collaborative, Iterative

Build a shared understanding and empathy with the user through: • Cross-functional teams out in the field • Observation in context • Interviews • Prototyping and MVP’s • Testing with users

Proto-Personas

Interviews

Tips and TricksOne person at a time Define interview team roles: lead/support Know your goals ahead of time Distinguish “What I do” from “what I think” Look for things you don’t want to hear Disarm politeness Ask open ended questions Listen, don’t talk Encourage but don’t influence Say it back Ask for introductions

We believe [this customer] has a problem achieving [this goal].

We’ll know that’s true [when]

Problem Hypothesis

Personas

Design Studio

MVPs and ExperimentsWhat is an Minimum Viable Product?

• It has enough value that people are willing to use it or buy it initially

• It demonstrates enough future benefit to retain early adopters

• It provides a feedback loop to guide future development

Types of MVPWhat are the different types of MVP?

• Interview • Sketch • Ad • Fake door • Kickstarter • Concierge • Paper prototype • Design prototype • Code prototype

Paper Prototypes

Colleague updates

Profile

Related learning available

Calendar Access

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Journal

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Organisational view

Improvement

Anonymously rate others

Import learning materials from other sources

Colleagues rating

Overview of objectives

How would you rate Martyn on his ability to always deliver on our promises?

Claire has just completed the module:

(4)(6)Focused on you

Claire and 3 others have just booked a related learning module

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Getting the most out of your team. Interested?May

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Simon has just added this resource to his learning pathway

How to Stay Organized at Work and Prioritize Tasks for Business

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Journal

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Comments

Martyn has changed so much over the past 3 weeks. It’s like he’s a different person1st May 2014

See all 9

Caring

Now

Previous

Organised

Excellent

Inclusive

Hi Leon,Edit profile

Allow access to your calendar to look for free slots to carry out your learning activities

Caring

You last worked on 28/04/2015

so you feel listened to and valued

Focused on you

69%

ExcellentCaring

InclusiveOrganised

Caringso you feel listened to and valued

Objectives

4

Organisedso we don’t waste your time 3

Excellentso you feel confident we will deliver a first class professional service.

2

Inclusive

Focused on you

Efficient

World-class

Appreciative

so you feel informed, involved and part of a team.

3

Martyn previously focused on being more respectful. Has he improved?

Yes No

Colleague updates

Profile

Related learning available

Calendar Access

Last accessed

Journal

Request feedback

Organisational view

Improvement

Anonymously rate others

Import learning materials from other sources

Colleagues rating

Overview of objectives

How would you rate Martyn on his ability to always deliver on our promises?

Claire has just completed the module:

(4)(6)Focused on you

Claire and 3 others have just booked a related learning module

(4)(6)

Getting the most out of your team. Interested?May

12

Simon has just added this resource to his learning pathway

How to Stay Organized at Work and Prioritize Tasks for Business

(1)(2)

Journal

Write here...

Entries 9

Comments

Martyn has changed so much over the past 3 weeks. It’s like he’s a different person1st May 2014

See all 9

Caring

Now

Previous

Organised

Excellent

Inclusive

Hi Leon,Edit profile

Allow access to your calendar to look for free slots to carry out your learning activities

Caring

You last worked on

so you feel listened to and valued

Focused on you

69%

ExcellentCaring

InclusiveOrganised

Caringso you feel listened to and valued

Objectives

4

Organisedso we don’t waste your time 3

Excellentso you feel confident we will deliver a first class professional service.

2

Inclusive

Focused on you

Efficient

World-class

Appreciative

so you feel informed, involved and part of a team.

3

Martyn previously focused on being more respectful. Has he improved?

Yes No

ProblemsResponsible for bringing an established physical business into the digital age with little in-house expertise.Is new to the role and needs to demonstrate value of innovation to suspicious stakeholders.

“There so many digital opportunities for this company and I’m sure, with help, we can find them”Gale, Director of Innovation

AspirationsWants to make the most of her new position and be recognised for transforming the business.

Ubxd?Looking for a team who can shake things up and bring something new without alienating people and who focus on delivering value.Uses social media heavily.Knows Ubxd from a previous role.

Webinar  01  July  2015  

Martyn  Evans  Head  of  Product,  Unboxed  Consulting  @martynrevans

Speed up problem and customer validation