webinar series - customer facing devices: putting the pieces together

W H Y M O K I

1

Cloud Based Total Control for Customer

Facing Devices

T O T A L C O N T R O L F O R C U S T O M E R F A C I N G D E V I C E S

© 2 0 1 5 M O K I

I N T R O

2 T O T A L C O N T R O L F O R C U S T O M E R F A C I N G D E V I C E S

© 2 0 1 5 M O K I

A recording of this webinar can be found at:

http://moki.com/insights/cfd-webinar-2/

I N T R O


© 2 0 1 5 M O K I

Welcome Kevin Wunder – Marketing

Caleb Harris – Operations & Enablement

Webinar available within 24 hours

Additional Webinars:

“How Do You Turn a Tablet into a Customer Facing Device” – Available on Moki.com/insights

“Your Devices are in the Field. Now what?” – June 9, 2015

I N T R O

4

Planning your end-user experience

Choosing the right hardware

Choosing networks

Delivering the right content

Deployment

Customer Facing Devices: Putting the Pieces Together


© 2 0 1 5 M O K I


© 2 0 1 5 M O K I

“Begin with the end in mind.”

E N D U S E R E X P E R I E N C E


6

EMPLOYEE ASSISTANCE

Sales enablement

Order fulfillment

Queue management

mPOS

What is the Purpose?


© 2 0 1 5 M O K I

CUSTOMER ENGAGEMENT

Give customers control

Deliver engaging content

Solicit feedback

Measure in-store efforts



© 2 0 1 5 M O K I

What are the goals of this deployment?

How will I measure success of this deployment?

Who has short-term and long-term ownership?

Who are your stakeholders?

What Should You Ask Yourself?



© 2 0 1 5 M O K I

Where in the customer journey are we?

Should it be interactive or static?

Does my target customer have specific needs?

Engineer the Experience

9

Poll:


© 2 0 1 5 M O K I

Are you using, or leaning towards using, iOS or Android?

P U T T I N G T H E P I E C E S T O G E T H E R

Hardware

H A R D W A R E

1 0

iOS:


© 2 0 1 5 M O K I

Pros: •  Brand recognition •  “Sexy” •  Solid device •  Consistent •  Plenty of supporting components

iOS vs. Android

H A R D W A R E

1 1

iOS:


© 2 0 1 5 M O K I

Cons: •  Limited functionality •  Pricey •  Limited form factors •  More apt to walk away

iOS vs. Android

H A R D W A R E

1 2

Android:


© 2 0 1 5 M O K I

Pros: •  Customizable •  Many options •  Affordable •  Increased remote control/

functionality

iOS vs. Android

H A R D W A R E

1 3

Android:


© 2 0 1 5 M O K I

Cons: •  Inconsistencies in devices and OS •  Some are cheap •  Lack of supporting components

iOS vs. Android

H A R D W A R E

1 4 T O T A L C O N T R O L F O R C U S T O M E R F A C I N G D E V I C E S

© 2 0 1 5 M O K I

Custom vs. “Off the Shelf”

H A R D W A R E


© 2 0 1 5 M O K I

Custom •  Consider for large deployments •  Unique need •  Customized from beginning to end


H A R D W A R E


© 2 0 1 5 M O K I

“Off the shelf” •  Limited customization •  Saves money •  Speed to market •  Leverage brand recognition




© 2 0 1 5 M O K I

Enclosures

Enclosures provide a sleek way to protect your investment. Here are some things to consider.



© 2 0 1 5 M O K I

Enclosures Consider: •  Power source •  Location of store •  Purpose of device •  Does it need to move? •  What peripherals do you need? •  Do you need to access ports?



© 2 0 1 5 M O K I

How do I connect my devices to the internet?

Network Considerations

N E T W O R K C O N S I D E R A T I O N S


© 2 0 1 5 M O K I

Different projects have different needs Are you sending sensitive information? Wifi vs. Cellular When you can, use both

Network Considerations



© 2 0 1 5 M O K I

How do I deliver the right content for my end-user experience?

Delivering Content



© 2 0 1 5 M O K I

Three popular options: 1.  Webapp/web content 2.  Native app 3.  Media delivery

What Are Your Options?



© 2 0 1 5 M O K I

Webapp/web content: •  Often already available •  Simple to update •  Cross-platform •  Very network dependent •  Demands data/bandwidth capacity




© 2 0 1 5 M O K I

Native app •  Clean and smooth experience •  Can work offline •  Requires resource heavy

development •  Often limited to one platform




© 2 0 1 5 M O K I

Media •  Leverages a Content

Management System •  Easily deliver images and video •  Scheduled playlists •  Easy to update •  Customizable




© 2 0 1 5 M O K I

Deploying one device in one store is easy. How do you deploy thousands across hundreds of locations?

Deployment Planning

D E P L O Y M E N T


© 2 0 1 5 M O K I

Challenges •  Scaling deployment, not cost •  Device staging •  Device enrollment •  Onsite setup •  Facilitating ongoing changes

Going from Pilot to Project

D E P L O Y M E N T


© 2 0 1 5 M O K I

•  Where are the devices? •  In-house •  Third party

What do you need to consider?

D E P L O Y M E N T


© 2 0 1 5 M O K I

Ready, out-of-the-box •  Deployment programs (Apple DEP

and Android equivalent) •  Customize boot-to-run experience •  Ensures smooth process with

limited contact required •  Can support both in-house and

third-party

Deployment Options

C O N C L U S I O N

3 0

Planning your end-user experience

Choosing the right hardware

Choosing networks

Delivering the right content

Deployment

What Did We Cover Today?


© 2 0 1 5 M O K I

C O N C L U S I O N


© 2 0 1 5 M O K I

June 9, 2015 - “Your Devices are in the Field. Now what?”

Email webinar-topic requests to: [email protected]

Your personal consultation with a Moki expert 844.MOKI.NOW

What’s next?

moki.com