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Building a Strong Brand for Your Organization

With Gopika PrabhuFounder + Creative Director @ElefintMarch 7, 2017

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Presenters

Assisting with chat: Abigail Maravalli, Elefint Designs & Becky Wiegand, TechSoup

Susan Hope BardTraining and Education

Manager TechSoup

Gopika PrabhuOwner + Creative

Director, Elefint Designs

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Objectives

• Understand the foundational elements of design brand guidelines

• Understand the importance and value of branding your organization

• Identify core elements of your brand guidelines to help your nonprofit or library create a strong brand

• Answer questions!

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The Need Is Global – And So Are We

• TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions

for a more equitable planet.

Countries Served TechSoup Partner Location NetSquared Local Group

Building a

Presented by Gopika PrabhuFounder + Creative Director @elefint

strong brand.

But first… What is a brand?

Soulyour values + purpose your identity your policies + people

Heart Mind

Your True NorthThis is the most important layer that informs all

of your brand decisions; your mission, values and organizational philosophy.

Your IdentityWith a clear understanding of who you are and are not, you can build out an authentic

visual identity.

Your ActionsYour company culture–the people behind the organization and your policies–work together

to support your authentic brand.

I tried on the shoes and they were awesome, but I wouldn’t have remembered anything about the company if it weren’t for

their memorable brand.

-Abigail

“

A thoughtful brand is…

Authentic. Memorable. Relatable.

Stands out from the noise

Speaks to who you are…. and who you are not.

A thoughtful brand…

Well executed.

A thoughtful brand is…

Will legitimize your cause.

A thoughtful brand…

Tells an authentic story.

A thoughtful brand…

Tells an authentic story.

A thoughtful brand…

Core elements to a strong brand.

1. Mission + Vision Statement 2. Brand Book 3. Visual Identity 4. Company Culture 5. Brand Ambassadors

An in-depth look.A few great examples of powerful brands.

Tone

Structure

Transparency

Thank you!

elefint.com | hello@elefint.com | @elefint

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