webinar-building a strong brand for your organization -2017-03-07
TRANSCRIPT
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Building a Strong Brand for Your Organization
With Gopika PrabhuFounder + Creative Director @ElefintMarch 7, 2017
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• Call in number for this event : 888-299-7210 code 537889
Using ReadyTalk
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888-299-7210888-299-7210
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You Are Being Recorded…
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• Call in number for this event: 888-299-7210 code 537889
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Presenters
Assisting with chat: Abigail Maravalli, Elefint Designs & Becky Wiegand, TechSoup
Susan Hope BardTraining and Education
Manager TechSoup
Gopika PrabhuOwner + Creative
Director, Elefint Designs
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Objectives
• Understand the foundational elements of design brand guidelines
• Understand the importance and value of branding your organization
• Identify core elements of your brand guidelines to help your nonprofit or library create a strong brand
• Answer questions!
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The Need Is Global – And So Are We
• TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions
for a more equitable planet.
Countries Served TechSoup Partner Location NetSquared Local Group
Your True NorthThis is the most important layer that informs all
of your brand decisions; your mission, values and organizational philosophy.
Your IdentityWith a clear understanding of who you are and are not, you can build out an authentic
visual identity.
Your ActionsYour company culture–the people behind the organization and your policies–work together
to support your authentic brand.
I tried on the shoes and they were awesome, but I wouldn’t have remembered anything about the company if it weren’t for
their memorable brand.
-Abigail
“
1. Mission + Vision Statement 2. Brand Book 3. Visual Identity 4. Company Culture 5. Brand Ambassadors
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• Please type your questions in the chat window.
Questions?
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Learn and Share!
• Chat in one thing that you learned in today’s webinar or will try to implement.
• Complete the post-event survey to let us know how we did today!
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Upcoming Webinars and Events
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• Explore our webinar archives for more!
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