[webinar] 7 ppc landing page hacks that your competitors would kill to know

JohnathanDane unbounce unwebinar

Johnathan DaneFounder and CEOKlientBoost

7 PPC Landing Page Hacks Your Competitors Would Kill to Know

Thank you for joining usWersquoll be starting in just a few minutes

Jade LuoOnboarding Specialist

Unbounce

The slides and recording will be sent out by the end of the week

tryunbouncecomfor-ppc-landing-page-hacks

Stick around after the Unwebinar

See how Unbounce can help you quickly build and publish targeted landing pages

(without having to code)

jadethespy unbounce unwebinar

Join our chat on Twitter

Jade Luo

Onboarding Specialist Unbouncejadethespy



Johnathan Dane

Founder and CEOKlientBoostJohnathanDane


mackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarJohnathanDane unbounce unwebinar

Unbounce ConvRoadTrip NYC June 1 2015

Once you have a well-built AdWords account 90 of your improvements will come from your landing pages

128509127822

mackfogelson unbounce unwebinar


chrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarJohnathanDane unbounce unwebinar


This is you

This is your AdWords account







kboostadwords-new


Search Term = Keyword



Nice



Frsquo Yea

The AdWords Minute Recipe


2 cups of Keyword Refinement1 cup of Keyword Expansion3 tablespoons of Ad Testing12 pound of Negative Keywords


Improves CTR increases quality score lowers CPC

Keyword Refinement

Search Term

ne

Keyword


Gets you more impressions clicks and conversions

Keyword Expansion


ldquoStop overfishing in AdWords start selling your fish insteadrdquo

Captain Johnathan

ADD MORE FIELDS amp STEPS

01


People are terrified of formsItrsquos time to think differently

Johnathan Dane


But can more form fields actually increase conversion rates


ldquoEliminating unnecessary form fields can significantly increase the conversion rate of your contact formrdquo- Neil Patel

ldquoIf you want to increase form conversions you must consider reducing the number of fieldsrdquo- Oli Gardner

ldquoThe best thing you can do to improve conversions is to get rid of as many fields as possiblerdquo- Peep Laja



Theyrsquore busy Theyrsquore bored


But you can get them excited












Frsquo Yea



214 increase in conversion rates + increase in lead quality too


4 Step Landing Page vs 1 Step +311 conversion rate +74 conversions -73 costconversion



1) What are your goals2) Where do you advertise

3) Do you want leads or sales4) Your monthly PPC budget5) Your website

6) Your name7) Your email8) Your phone

No ThreatMediocre Threat

High Threat

START MACRO THEN GO MICRO

02


Use iterative landing page testingto fuel new ad copy ideas and

to learn about your audience

Johnathan Dane

Some Things Got Better Some Things Got Worse

But What Did What



Radical Huge ChangesldquoHillbilly Approachrdquo

Small Calculated ChangesldquoScientist Approachrdquo


Everything is new

New headlineNew hero shot

Less form fields

New testimonials More social proofNew offer

27 surgeries landing page changes at oncemdashmdashmdashmdash


Take care of your robot army


Major redesigns to your landing pages can have quick negative impacts

on your PPC CPA



Get your landing page surgery on

DROP THE SMALL TALK

03


When it comes to lead gen start talking to your visitors

as fast as possible

Johnathan Dane

TELEPHONOPHOBIA IS REAL


TOUCH ME

LIVE CHAT STATS FOR LEAD GEN

79 - ldquoI get faster answersrdquo 46 - ldquoMost efficient communication methodrdquo

+ 75x more likely to convert

Spend 55 more per purchase Proactive chat = 8x conversion rate

sources BoldChat Zopim



EVEN MORE REASONS


QUICKER LEAD QUALIFICATION

Welcome How may I help you




How soon are you looking to make [BLANK] decision

How many [BLANK] do you need


DONrsquoT SPREADYOURSELF TOO THIN

04


Granularity is great for PPC just not on your landing pages

Johnathan Dane



You like magic


Easy does it


Keyword


YourURLcomkw=keyword



You Want Me Now Donrsquot Cha


I Do

UNDERSTANDING CHANNEL TEMPERATURES

05


Your PPC offers must change depending on the traffic temperature

Johnathan Dane






The ldquoConversion Action CyclerdquoAccording to Chuck


THE POST CONVERSION CATALYST

06

The first conversion ne money Speed up the sales process with

post conversion catalysts

Johnathan Dane




>
>
>
>
>
>
>



ldquoBACK ENDrdquo CRM SALES TRACKING

07

Never optimize off of conversions if you can optimize off of sales

Johnathan Dane



Awareness Consideration Actionldquobest coding languagesrdquo ldquolearn to coderdquo ldquolearn ruby on railsrdquo




kboostvalue-track



Re-Cap


01 Add More Fields amp Steps


02 Start Macro Then Go Micro


03 Drop The Small Talk


04 Donrsquot Spread Yourself Too Thin


05 Understanding Channel Temperatures

mackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinarMPatterson22 unbounce unwebinarmorys unbounce unwebinarmorys unbounce unwebinarmackfogelson unbounce unwebinarchrisgoward unbounce unwebinarsupahstef unbounce unwebinar

06 The Post Conversion Catalyst



07 ldquoBack Endrdquo CRM Sales Tracking




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The slides and recording will be sent out by the end of the week







Jade Luo




Johnathan Dane






128509127822





This is you








kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Jade Luo




Johnathan Dane






128509127822





This is you








kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane






128509127822





This is you








kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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128509127822





This is you








kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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This is you








kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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kboostadwords-new





Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Nice



Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















Slide 1

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Frsquo Yea






Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Keyword Refinement

Search Term

ne

Keyword



Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Keyword Expansion



Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Captain Johnathan


01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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01



Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane























Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Frsquo Yea












High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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High Threat


02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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02




Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane


But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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But What Did What






Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Everything is new


Less form fields







on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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on your PPC CPA




DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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DROP THE SMALL TALK

03



as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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as fast as possible

Johnathan Dane



TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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TOUCH ME








EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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EVEN MORE REASONS











04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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04



Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane



You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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You like magic


Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Easy does it


Keyword







I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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I Do


05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
>
>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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05



Johnathan Dane









06



Johnathan Dane




>
>
>
>
>
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07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane









06



Johnathan Dane




>
>
>
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>
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>




07


Johnathan Dane







kboostvalue-track



Re-Cap



















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06



Johnathan Dane




>
>
>
>
>
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07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane




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Johnathan Dane







kboostvalue-track



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Johnathan Dane







kboostvalue-track



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07


Johnathan Dane







kboostvalue-track



Re-Cap



















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Johnathan Dane







kboostvalue-track



Re-Cap



















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kboostvalue-track



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