webex - what exactly is inbound marketing?
DESCRIPTION
Learn how you can achieve more from your marketing, at less cost and less effort. At our webinar What Exactly Is Inbound Marketing, we’ll give you an insight into inbound marketing and how you can apply it to your business. Inbound marketing is proven to generate more leads and more business than traditional outbound marketing approaches alone. View the webinar here: www.tomorrow-people.com/webex/what-exactly-is-inbound-marketingTRANSCRIPT
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PITFALLS
BUSINESS HAS NOT CHANGED
• ECONOMIC CLIMATE• NEED MORE FOR LESS• MORE COMPETITION• MORE LEADS• MANAGE REVENUE
PERFORMANCE
CHANGE OF TACTICSINTRUSIVE
PUSHSALES CYCLE
TELEMARKETINGTRADESHOWSDIRECT MAIL
EMAIL BLASTSPRESS/TV
ADVERTISINGRADIO
CHANGE OF TACTICSINTRUSIVE
PUSHSALES CYCLE
TELEMARKETINGTRADESHOWSDIRECT MAIL
EMAIL BLASTSPRESS/TV
ADVERTISINGRADIO
BUYING CYCLE
SEO/SEMBLOGGING
SOCIAL MEDIAMARKETING
AUTOMATIONNURTURING
WORD OF MOUTH
PASSIVE PULL
INBOUND MARKETING
• PULL RATHER THAN PUSH• BUILD A PROCESS
CONTENT MARKETING• Creating content based on the demand• White papers• eGuides• Webcasts• Mobile apps• Animations• Video• Core part of SEO
ONLINE MARKETING
• Websites• Blogs• Forums• Industry publications• Social media communities• Press release distribution• Article distribution• Polls and surveys
SEARCH ENGINE OPTIMISATION• Trusted directories like DMOZ• Industry supplier directories• Article optimisation• Press release optimisation• Online reviews• Social media Likes, +1’s,
Follows• Affiliate links and partnering• Producing outstanding
content that people link to and share.
LEAD NURTURING AND MARKETING AUTOMATION• Behavioural marketing• Match content with prospect buying stage• Top of funnel - Awareness• Middle of funnel - Consideration• Bottom of funnel - Decision• Convert visitors --> repeat customers
BUILDING SENSE
• Lots of activity• Lots of platforms• No central strategy and plan• No way of knowing what
activity and channels actually create visitors, leads and customers
BUILDING
A VISUAL
ECO SYSTEM
WHAT IS INBOUND?• A CONTINUOUS IMPROVEMENT PROCESS• 5 STEPS TO SUCCESS• FULLY MEASURED
LISTENING
CREATING
ENGAGING
TRANSFORMING
GROWING
WHY INBOUND MARKETING MAKES ACCOUNTANTS SMILEINBOUND MARKETING GIVES YOU A CONTINUOUS FLOW OF NEW LEADS AND NEW REVENUE.
APPLYING INBOUND MARKETING IN A STRATEGIC WAY CAN LEAD TO:
• INCREASED REACH• HEIGHTENED BRAND AWARENESS• MORE VISITORS TO YOUR WEBSITE• HIGHER-QUALITY LEADS• WIDER SALES PIPELINE• INCREASED REVENUE• LOWER COSTS
THANKYOU FOR LISTENINGLET’S CHAT