web2.0 primer

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  • The City With no Police!

  • What 2.0??Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet A more mature, distinctive medium characterized by user participation, openness, and network effects.

    OReilly Radar Web 2.0 Principles and Best Practices

  • The Machine is Us/ing Usvideo @ youtube

  • TV vs. WebTV , radio, etcViewerPassive

    Wants to know about the stars

    WebUserPassive / interactive / activeWants to become the next star

  • IdentityValue Chain ExperiencesServices

    Products

    Raw Materials

  • Marketing vs. Search Marketing

    I hate advertisements!

    I love advertisements!!!

    ???

  • Advertisements are great If they areShown in the right time &

    to the right people

  • Agriculture Age (farmers)Industrial Age (factory workers)Information Age (knowledge workers)

    Conceptual Age (creators and empathizers)

    Source: Dan Pink, A Whole New Mind

    via: tompeters.com

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  • Human creativity is the ultimate economic resource. Richard Florida, The Rise of the Creative Classvia: tompeters.com

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  • Web2.0 KeywordsBlogs Blogs Blogs

    a new blog started every half a second!Google loves blogs

    RSS / XMLSubscribe

    RSS readers

  • Web2.0 KeywordsUser-generated contentBlogs Blogs Blogsvideosaudiosebooksmany-to-manyPeer to peer (P2P) Social NetworkingMyspace (250,000 new users per day Q1/2006)FacebookHi5

  • Web2.0 KeywordsSocial BookmarkingTags favorites user-generated classification

  • del.icio.us

  • Social BookmarkingBrowser-basedOne computer onlyCant deal with large dataCategory-basedDoesnt utilize community

    Web-basedAnywhere anytimeThrives on large dataTag-basedLives on community

  • Web2.0 KeywordsMass Collaboration / Participationwikiscommentsfavorites

  • Gold CorpReached a stage of no significant growthOffered $575,000 for best ideas on finding goldInput from outsiders; computer engineers, mathematicians, chemists etc.110 targets identified (half of them not known)80% of them produced significant amounts

    $100 Million

    $9 Billion!

  • Congratulations!

  • Web 2.0 CEOsBy: Michael Arringtonvideo @ youtube

  • Web 2.0 Core Patterns

  • The Long TailThe world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker. Helen Keller

  • Data Data DataData vs. InformationIn computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information.

    Data is the next Intel Inside

  • Harnessing Collective Intelligence

    source: zdnet.com

  • Perpetual Beta

  • Thank you

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