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The City With no Police!
What 2.0??Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of the Internet A more mature, distinctive medium characterized by user participation, openness, and network effects.
OReilly Radar Web 2.0 Principles and Best Practices
The Machine is Us/ing Usvideo @ youtube
TV vs. WebTV , radio, etcViewerPassive
Wants to know about the stars
WebUserPassive / interactive / activeWants to become the next star
IdentityValue Chain ExperiencesServices
Marketing vs. Search Marketing
I hate advertisements!
I love advertisements!!!
Advertisements are great If they areShown in the right time &
to the right people
Agriculture Age (farmers)Industrial Age (factory workers)Information Age (knowledge workers)
Conceptual Age (creators and empathizers)
Source: Dan Pink, A Whole New Mind
Human creativity is the ultimate economic resource. Richard Florida, The Rise of the Creative Classvia: tompeters.com
Web2.0 KeywordsBlogs Blogs Blogs
a new blog started every half a second!Google loves blogs
RSS / XMLSubscribe
Web2.0 KeywordsUser-generated contentBlogs Blogs Blogsvideosaudiosebooksmany-to-manyPeer to peer (P2P) Social NetworkingMyspace (250,000 new users per day Q1/2006)FacebookHi5
Web2.0 KeywordsSocial BookmarkingTags favorites user-generated classification
Social BookmarkingBrowser-basedOne computer onlyCant deal with large dataCategory-basedDoesnt utilize community
Web-basedAnywhere anytimeThrives on large dataTag-basedLives on community
Web2.0 KeywordsMass Collaboration / Participationwikiscommentsfavorites
Gold CorpReached a stage of no significant growthOffered $575,000 for best ideas on finding goldInput from outsiders; computer engineers, mathematicians, chemists etc.110 targets identified (half of them not known)80% of them produced significant amounts
Web 2.0 CEOsBy: Michael Arringtonvideo @ youtube
Web 2.0 Core Patterns
The Long TailThe world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker. Helen Keller
Data Data DataData vs. InformationIn computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information.
Data is the next Intel Inside
Harnessing Collective Intelligence