web2.0 presentation

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  • 1. Report 2.0
    • JulieLEMONDE
  • GenevieveLAMY

2. 3. Community, community, community 4. Why now ? 5. How ? 6. Can this pay ? 7. Why now ? 8. Industrialization era 9. 10. Information era 11. Infobesity 12. 13. 14. Attention economy 15. Conversation era 16. 17. 18. More Than 60% of Fortune 1000 Companies With a Web Site Will Connect to or Host a Form of Online Community by 2010. Gartner 19. Online Communities vs Traditional sites 20. britannica.comvswikipedia.org 21. video.google.comvsyoutube.com 22. yellowpages.comvsyelp.com 23. stylefeeder.com 24. 25. 26. 27. How? 28. Traditionally 29. 30. Analysis DEV Consumers 31. Analysis Dev Consumers 32. Dev Consumers Analysis 33. Dev Consumers Analysis 34. Dev Consumers Analysis 35. Dev Consumers Analysis 36. Analysis Dev Consumers 37. 38. Analysis Dev Consumers 39. Now in New York. 40. Consumers Analysis Dev 41. We listen. 42. We observe. 43. We dive. 44. 45. 46. AOF Method: Activities Objects Features/Tasks 47. Activities: Focus on one and only one primary activityWhat your audience is doing? 48. Objects: Identify the social objects What are the objects that people interact with while doing that activity? 49. Tasks: Choose the core feature set What are the actions that people perform on the objects? 50. Examples 51. Motivation: Entertainment Activities: Rent movies Tasks: Suggest, comment, discuss with friends & family... Objects: Movies 52. 53. Motivation: Purchase products Activities: Shopping Tasks: Add to cart, search products,compare and discuss about book Objects: Books 54. 55. Motivation: Save souvenirsActivities: Share photos Tasks: Show, comment, share photos, create albums Objects: Photos 56. 57. Knitting Motivation: Create a work of art Activits: Knitting Tches: Share pattern, find trends, show your work of art, discuss, get inspired Objets: Patterns 58. 59. vogueknitting.comvsravelry.com 60. ActivityContent 61. Were not in the business of keeping the media compagnies alive. Were in the business of connecting with consumers. Trevor Edwards, Nikes corporate vice president for global brand and category management 62. Can this pay ? 63. ROI for communities 64. Dave Carter,Awareness Co-Founder and CTO 65. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 4$ 2$ 2$ 2$ 2$ Banners: Emails: 14$ 14$ Revenues - expenses = 20$ 66. Expenses Revenues Marketing: Dev & Content: Design: Sales: SEO: 2$ 8$ 2$ 2$ 1$ Banners: Emails: New sources: 25$ 25$ 25$ Revenues - expenses = 60$ 67. New revenue sources 68. With a community, consumer are no longer an audience; they are conversation partners. Sam Fleming, CEO of CIC 69. Pay to post vs Pay to interact 70. John vs Robert 71. Offline/Online events 72. Pay to learn 73. Pay to bring together 74. Loyalty 75.