web2.0 in an ecm world - open source ecm

Web 2.0 and ECM: The End of Today's Definition of ECM

Dr. Ian HowellsCMO Alfresco

www.alfresco.com

View the recorded webinar here:http://tinyurl.com/web20-ecm

http://tinyurl.com/web20-ecm




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● The End of Today’s Definition of ECM

● The Impact of Tech Populism / A Quick Tour of Web 2.0

● Enterprise 2.0

● Impact on Your ECM Strategy

● Best Practice Ten Recommendations

● Measuring the Impact

Agenda






The End of Today’s Definition of ECM

● “Facebook & Alfresco Help Signal The End of Today's Definition of ECM,” Kyle McNabb, Forrester

● The Top Five Trends That Affect Your ECM Strategy● Tech populism will drive ECM innovation● IT complexities will push ECM into information management

infrastructures● Customer experiences will create friction● Open source, SaaS and managed Services will force Vendors to evolve● Design for people, build for change will elevate content in the enterprise

ECM is undergoing a period of dramatic change






Wiki

The Read/Write WebUsers Expect to be able to Contribute Content






The Masses on the Web have an Opinion

Users Expect to be able to Express an Opinion/VoteOpinions are as important as content






User Generated Content

Users Expect to be able to Read other Users Opinions and ContentCorporate Web site is no longer a Corporate Brochure

US Online Social Activities (Forrester Research)

● Watch-user generated video - 29%

● Read blogs - 25%

● Read ratings/reviews - 25%

● Visit social network sites - 25%






The Web has a new Search Paradigm

User Expect TagsUsers Expect Socialization of new Search Paradigm

Wisdom of Crowds

● Not just searching on content

● Not just searching on tags

● The evolutions of social searching






Without These Things

Your Website

And Your Intranet

Become Very Last CenturyView the recorded webinar here:






Enterprise 2.0Andrew P. McAfee

● Do we finally have the right technologies for Knowledge work? …

● That reflects the way work actually gets done

● S - Search

● L - Links

● A - Authoring

● T - Tags

● E - Extensions

● S - Signals






How is Web 2.0 being used in the Enterprise?

How Business are Using Web 2.0 – A McKinsey Global Survey

● Internal Collaboration – 75%● Product Development● Knowledge Management

● Customer Interaction – 71%● Feedback● Services● New Customer Requirements

● Supplier and Partner Interaction – 51%● Two-Way Communication






Top Ten Best Practice Recommendations

● Where do you Use it

● Content

● Search

● Delivery






Enterprise Content Management

Formal Processes Informal Creative, Knowledge Worker

• Discussions• Team Spaces• Tasks and Calendars• Wikis• Blogs• Tagging

Community• Discussions• Team Spaces• Tasks and Calendars• Wikis• Blogs• Tagging

Document Management ServicesPeople, Search, Connections, Rankings, Discussions Communication, Feeds

Enterprise Content Management RepositoryREST Architecture

Rich Internet Application (RIA) Interface - WCM Presentation

Feeds

1. Focus on the Creative, Knowledge Workers

● 75% CIO High Priority● New Knowledge Management

● Been good at Automating Standard Process

● Focus on Freeform Informal Processes New Opportunity

● Biggest Opportunity Social Process Support

● Highest Value - VOIP 47%, IM 38%, TeamSpace 37%

● By 2010 90% Consumer Collaborative Environments REST based. Need same in Enterprise






2. Focus on the CommunityProduct Driven Community Micro-sites






CommunityKiller App TV Spend

● Mission Critical Consumer Marketing

● Market the Franchise/Product Not the Company

● Supporting with On-line and Interactive Communities

● Nice Words● Testing, Feedback● Buzz, Evangelism

● Real Money● 40% Reduction in TV Marketing Spend● Highest Pre-Order Level Ever (Critical KPI)






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3. Focus on Blurring the Internal and External

Enterprise Apps

Search Engines

My Identity

News & Alerts

Feeds

Content Repos& Archives

References

Social Knowledge Taxonomy &Folksonomy

Teams & Projects

Federation

Blurring Inside and Outside the Enterprise

People

Directories

E-mail






4. The New Content isContent, Projects and People

You

YourProduct or

Service

Your Team Customers

ContentOther Projects

OperationalIdeas

ProductIdeas

CompetitiveInfo

Self-Help

Wikis,Blogs, IM,Forums

EnterpriseSocial

Computing






http://mavericks.ning.com/

http://opencoffee.ning.com/

http://notary.ning.com/

http://onefortheroad.ning.com/

5. View the Enterprise as more than a Social Graph

● Social Graph● Other Friends/Like Minded People● What are they doing

● Other Similar Useful Projects● What are they Doing

● Other Similar Useful Content● How is it Changing

● Other Similar Like Minded Experts● What are they thinking

Production

Engineering

Operations

Customers

Partners

OtherEmployees

Sales & Mktg

R&D

CustomerSupport


6. Focus on Lifecycle Management for Web 2.0

● Asset● Creation● Review● Approval

● Change Set● Staged Deployment● Change Set Publishing● Timed Launch● Expiration● Retention● Archival

● Site● Whole Site Versioning● Site Regeneration


Wiki

The Read/Write WebYou are Editing the Live Website


Example: WikisNeed Control Too


7. Think Deployment Model for Web 2.0

AuthoringSandbox

WorkflowSandbox

StagingSandbox

Deployment

ChangeSets

ChangeSets


8. Focus on Scalability and UGC

StagingSandbox

Deployment

● Separate

● Internally Deployed Content

● User Generated Content

● Replicate for Scalability

UGCCorporate


9. Engage Customers in their Own Channel

ConsumerLocal Government / Local Interest


The Web has Multiple Content Platform(s)


Example: Engage Customers Through Social Interaction

Hot TopicsCommunity

Voting

CommunityForums

RecentFeatured

Blogs


10. Turn Auditing Upside Down

Audit - Who did what when - AfterwardsSocial Search - Who is Viewing What - NOW

My Friends

● Most Viewed

● Featured

● Most Voted for

● Most Downloaded

● By My Friends:

● Most Viewed

● Featured

● Most Voted for

● Most Downloaded


Example: Engage Customers Through Social Search


Best Practice Case Study:Swisscom Mobile Labs

Site communicates the availability of new services to

existing Swisscom Mobile users View the recorded webinar here:http://tinyurl.com/web20-ecm

Best Practice Case Study:Capture Wisdom of Crowds

Users rate services, and view aggregate ratings from other

users. Ajax interface means no need to refresh entire page

Downloads are made available directly within the site for users to evaluate. View the recorded webinar here:


Best Practice Case Study:Collaborative and Social

Forums: Users also participate in ongoing discussions and

forums, encouraging not just feedback but discussion

RSS Feeds: User subscription


Best Practice Case Study:Content is a Service in Context


Key Takeaways

● The external and the internal has blurred

● The old paradigm is as Important as the new

● The power of the Community has a big return

● Focus on Content-as-a-Service


View the recorded webinar here:tinyurl.com/web20-ecm

Thanks!

web2.0 in an ecm world - open source ecm

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