web trends

Web Trends Trends, tools and best practices of web design, development and web marketing.

Lee Wilkins Director of Web Services 815-220-3911 [email protected]

Sid Haas Vice President of Business Development 815-220-3904 [email protected]

This presentation as well as all LKCS presentations are available at http://www.youtube.com/lkcsperu for future review.

http://www.youtube.com/lkcsperu�

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Index – Design and Branding – Content Management Systems (CMS) – Integrated Custom Tools – Mobile Sites – Micro Sites – Social Media Marketing – QR Codes – NFC (Near Field Communication) – Responsive Web Design

Design and Branding

• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand

image, not generic filler – Integrated third-party elements

Design Sample

Design and Branding

• Branding – Design and overall presentation that defines

your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of

your site

Branding Sample

Content Management System

• Take control of your site • Make timely changes • Manage your site without web knowledge • Functionality should include

– Adding, editing and deleting pages – Editing site navigation – Implementing plug-in elements such as polls, image

galleries, banner management, etc. – Log site changes

• Web management solutions come in a variety of price structures to meet your budget

Integrated Custom Tools

• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – Social marketing integration – RSS feed integration – Announcement management

Integrated Custom Tools (samples)

• Banner management

• Banner management control panel


• Dynamic rates


• Polls



• Location mapping


• Social media integration


• RSS feed integration with third party sites and blog integration


• Announcement management

Mobile Sites

• Custom designed for mobile delivery • Separate your main site • Simplified with minimal images, only key

information, fewer pages • Integration of marketing ads • Mobile and online banking integration • Location for QR code landing pages and

mobile promotions • Redirect code for mobile delivery • Mobile site vs. mobile banking

Mobile Sites

Micro Sites

• A defined sub-site to your main web site • Focused on a specific brand, product, service

or concept • Improve brand recognition • Improve SEO

Micro Sites

Social Media Marketing

• Should be viewed as a relationship builder not a marketing/selling tool

• Key in on information important to your audience, not your business goals

• Dedicate resources to properly manage your social media marketing

• Utilize secondary features of social media such as ads, games, and reward your followers

• Use demographic targeting and filtering to target your audience

• Optimize and brand pages to improve adoption rates

Facebook

Google+ Pages

• “Pages” Recently released on • Main difference from Facebook is that Facebook is

considered a true social network while Google+ is designed for more discoverability of content, development through search and evolution based on user behavior

• Elements of Google+ – Circles – “Groups” of users you establish – Hangouts – For sharing and viewing content with your

circles as well as meetings with your circles – Search and Ripples – See what’s being said about your

business how conversations are spreading

Google+ Pages

Google+

You Tube • Main benefits include:

– Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site

and other marketing efforts – Video is engaging – Potential for viral growth – Many content options

• Difficulties include: – Providing beneficial content that benefits your goals – Production costs can become expensive

You Tube

QR Codes

• QR (quick response) codes – A barcode (two-dimensional code), that can be read by

QR scanners and smartphones. – The code consists of black modules arranged in a

square pattern on white background. – The information encoded can be text, URL or other data

such as a signature file to be added to a users contacts without data entry.

QR Codes (samples)

NFC (Near Field Communication)

• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity

• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection

• Simplified communication with minimal user effort

NFC (Near Field Communication)

Responsive Web Design

• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build

• Image resolutions and formatting can very in resolution for mobile delivery

• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds

• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limited

Responsive Web Design

Please contact:

Lee Wilkins Director of Web Services 815-220-3911 [email protected] www.lk-cs.com

Questions