When a customer engages with a brand, his/her

experience is influenced by the design of the website

Much like any other business sector, there are the design trends that are believed to be more impactful than other marketing trends

Here are the top six web design trends that will make waves in 2016

1. Say yes to material, but don’t say no to flat

Both material and flat designs can co-exist beautifully.

2016 will be all about striking the right balance between flat and material designs.

2. Build in meaningful micro-interactions

A micro-interaction model uses ‘follow’ trigger to get important feedback that also conveys something important about the user

The popular examples of micro-interactions are the “like” buttons on Facebook or a “report” button when something goes wrong

3. Graphics matter

Animation and images are a sure-fire way to capture your customers’ attention.

They provide the much-needed respite in cutting a long story short and keep the audience interested enough.

4. Endless scrolling is not necessarily bad

The growing use of Smartphone triggers the use of long scrolls without the need for breaks or buttons to tell a story is in a way a freeing experience

5. Responsive is the way forward

Statistics show that the mobile internet usage will be more than 63% in 2017, so it only makes sense to retain (or adopt) the responsive design

6. Typography can make or break

The trend is for more dramatized than functional typography

Like most other elements, the popularity of typography will depend upon how it is used in sync with the changing technology

Reach out to us for a Responsive Web Design

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Suyati provides marketing technology and integration services for companiesthat wish to combine the best of breed solutions and create a unified approachto customer acquisition. This unified digital marketing approach requires systemintegration between various CMS and CRM platforms, and a slew of eCommerce,Marketing Automation, Social Media Listening, email and social marketing, andcustomer service systems. Our specialized knowledge in Salesforce, open sourceand .Net based systems enables us to build effective custom integrated solutionsfor our clients.