web design india, website design india, web & ecommerce … · 2018. 8. 30. · responsive...

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Table of Contents

About the book

Copyright

Preface

About the author

Responsive Design

Cash on Delivery Option

Secure Payment Gateway

Guest Transactions

Coupon System

Shopping Cart, Login and Search Box

SEO tools and plugins

Discount Engine

Mobile App

Product Reviews

Enhanced Image Zoom and 360 Degree Views

Optically Appealing Template

Client Testimonial

Product Comparisons

Social Integration

Omnichannel Visibility

Curated bundle & collections

Clear Logo

Deals & Freebies

Free shipping

Most popular products

Security Certificates

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Blog Section

Related Products

Warranty/Guarantee

Availability

Payment System Icons

Online Chats & Phone Support

Brand Products

Integrated CRM software

Faceted, typo-sensitive search

Policies and Other Areas

Video of the Product

Financing & EMI Offers

Back-end Email Marketing Module

Store Locator/ Store Finder

Expert Commentary and Videos

People who liked this also liked....

Notification in Mobile App

Cross-selling

Deal of the Day

Up-selling

Google Analytics Code

Linear Buying Process

Proper Use of Breadcrumb

SMS Module

Size Guide

Subscribe Now Box

Recently Viewed Products

Highlight special offers

Product Stats (question & answers and ...

3

About the book

Most e-commerce businesses lack the in-depth knowledge about the keyelements they must have in order to succeed in the online business. Oure-book makes a genuine effort to address all those vital points and helpthe e-commerce business owners know what all elements they need fora successful run.

The book provides you with the details of every necessary e-commercepillar along with justified reasons as to why that particular feature isneeded. Also, through the fine examples, you get more of understandingabout the subject.

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Copyright

Author

Copyright © 2015 [Abbacus Technologies]

First Published using Papyrus,2015

All rights reserved. This publication can’t be reproduced, distributed, ortransmitted in any form. It can be purchased for business, educational orsales purpose. Online edition of the same can also be availed but underno circumstance should it be reproduced either by photocopying,recording, or any other electronic or mechanical methods, without theprior written permission of the publisher. We have taken images frompopular eCommerce just as a reference not for commercial or any use.

For more information, contact our corporate/institutional sales

sort of damage resulting from its use, the publisher or author holds onno responsibility.

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department: [email protected]

However, in case of any kind of possible error or omission, or for any

Mr. DHAWAL BAROT

http://www.abbacustechnologies.com

Preface

In order to understand what it means to stand successful with e-commerce business, businesses must follow the given guidelines. Rightfrom a responsive design to payment gateway, an e-commerce websitehas many pillars which have to set right for achieving the desired results.

I wrote this book to provide a framework for learning these vital pillarsskills in a way that emphasizes the uniqueness of each element inmaking the e-commerce business thrive. A successful e-commercebusiness depends on how successful its pillars are. This text emphasizesthe essential elements in building and maintaining e-commerce websitesin order to target potential leads and increase the sales conversions—that is the essence of staying ahead. When we look at the dynamics of e-commerce websites, it is easy to see why it can be a challenging subjectto teach.

An effective marketing tool is what the e-commerce websites need. Untilthese tools are all set fine, taking the e-commerce site to new heights canbe very difficult. This e-book makes an effort to enlighten businessesabout the facts that can contribute in making their site a big successonline.

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About the Author

Technologies and has been handling team over here for onlinemarketing. He is a thorough expert in PPC and SEO.

He is certified inbound marketer and web consultant. He completed hiseducation from DDIT and holds a degree in IT engineering. He is a techgeek and is always on the go to explore the world of technology around.His enthusiasm and passion for online marketing has made him look forpath breaking factors that can completely change the world of onlinemarketing.

LinkedIn : Click to Connect

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Mr. Dhawal Barot is the online marketing manager at Abbacus

Email : [email protected]

https://www.linkedin.com/pub/dhawal-barot/50/322/86a

Responsive Design

Surfing is no more limited to computers or what we call the desktopworld. If you wish to widen your reach, you will have to be responsivewith your website deigning. It ensures you reach out to bigger audiencewith an impressive navigation control, and improved brand image.

As seen in the image above, the e-commerce site has chosen aresponsive design that makes it comfortable for the users to view it onany device, be it desktop or mobile.

Abbacus Technologies

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http://bit.ly/abbebook

Cash on Delivery Option

Most customers are comfortable with the cash on deliver or COD modewherein they make the payment for the product so purchased only afterreceiving it. Customers find it safer to pay when the goods are deliveredat their doorstep. So make sure that your e-commerce website has CODoption to accommodate customers in love with this payment mode.

Some people just love paying once the product reaches their doorstep,and what can be the best way to make them aware of your Cash onDelivery Option than the above setup.


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Secure Payment Gateway

No customer would consider making business with you, unless they areprovided with a payment gateway. Considering the online theft offinancial details, most people are vary of dealing with online products orservices. To ensure that customers build trust in your website, you willhave to integrate a payment gateway.

This is how your payment gateway should look like, so that the customerfinds no difficulty or hassle in making the payment.


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Guest Transactions

Retailers dealing with multiple brands, must respect a single sign-in overthe whole of web presence. It can be worked out in a better way if youallow the guest transactions to take place with absolutely no need ofcreating a password and authenticating the account registration.

A perfect way to build in new customers is to show them how valuedthey are and in the image above, the e-commerce site has done itbrilliantly.


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Coupon System

Consumers nowadays are increasingly watchful of the coupons they availon the various shopping and service based sites. Having a couponsystem on your e-commerce website will encourage the return visits ofthe customers. They not just represent a fresh content, but also providethe consumers with a perk to regularly visit the website.

If you have offered a coupon system, make sure that your e-commercesite has valid space for the customers to enter in the code as shownabove.


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Shopping Cart, Login andSearch Box

Have you ever seen an e-commerce site that doesn't include the above?No customer can connect with the site unless he is provided with ashopping cart to assemble all his purchases, an account to tract all hisorders made and the search box that helps him locate his desiredproduct.

From the Sign in box, to search and the shopping cart, your e-commercesite must list all the needed tolls on the page.


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SEO tools and plugins

No one in the web world is unbeknownst to the power and hold ofsearch engine optimization. If you want your site to get the maximumtraffic and sales, you will have to make it search engine optimized. Makesure you use the SEO tools such as on-page SEO, content generation, andothers.

Who can deny the power of SEO, surely the Code Ninjas know it better.The image clarifies how important SEO tools are for your site.


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Discount Engine

Discounts are something everyone swears by. You certainly can winmore customers for your e-commerce website by offering discounts. Ifbuilding maximum customers for your e-commerce site is what yourvision is, make sure that you opt for a discount engine which generatescoupon codes for your e-commerce website along with expiry date fromback-end.

Your customer must be aware what discount amount he will be givenonce he uses the coupon offered by your e-commerce site. Make surethe details are there as seen in the image above.


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Mobile App

Mobile App provides the customers with an opportunity to view andunderstand the product or services offered by your website in the easiestand simplest way possible. They get to view your product details simplyby touching or swiping their mobile screens. What makes mobile app anessential feature for e-commerce is their ability of being available 24/7.

zalora.com.my, as you can see in the above image, has perfectlydesigned the mobile app to meet in the needs of mobile users around.


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Product Reviews

Who will think of buying a product if he has no idea what rating it ha got?No one we believe. Consumers are more likely to buy the product whenthey are rated with reviews. So, if you have yet not adopted this featurefor your site, it is time to make up for the mistake you made earlier on.

Your customers will surely be interested in knowing the product reviewand as you can see in the above image, an ideal product review page isreally mandatory.


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Enhanced Image Zoom and 360Degree Views

The customer will only be tempted to buy the product from your websitewhen he knows what he is buying. Help him understand the product indetail. Have the provision for enhanced image zoom and 360 degreeviews so that the user gets to look at the product more clearly andclosely.

Look at the image above, how easy it might have been for the customerto know details of the camera he wished to buy by simply zooming in theimage.


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Optically Appealing Template

The way your e-Commerce website looks, will surely have a big impact asfar as the online sales are concerned. When your website happens to bemore of visually appealing, it gets more power in regards to salesconversion. Also, the color scheme must be in sync with your businesstype.

The very look of this e-commerce sight makes you fall for the wonderfulwatch collection. The more appealing you stand, the more popular youstay.


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Client Testimonial

Word-of-mouth is one publicity that works very effectively as a marketingtool. Customers go through the reviews, and the testimonials beforedeciding on making the purchase. It surely can be a deciding factor foreither making or breaking the sale. Displaying the positive customerfeedback on the site, works as a trust building factor.

Mouth publicity works faster than any other mode of marketing, if your e-commerce site has place for customer testimonials, it is sure to grabmaximum attention.


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Product Comparisons

Your e-commerce site is all full of products, has many amazing items andthe traffic on the site is just increasing with every passing day. Everythingis cool but navigation is still a task, it's because the customer is confusedamong the similar range of products. Opt for a product comparisonsoftware so there stands no perplexity over the purchase whatsoever.

The product comparison must be listed on your e-commerce site asshown in the image above. This helps the customers decide whatproduct they are actually looking for.


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Social Integration

You surely won't wish to be left out when a customer talks about you andthe product offered by your site. This is where you need the socialmedia. zone of their Facebook or twitter feeds. Ensure that your e-commerce website works in integration with the social media.

Don't forget to keep space for social networks on your e-commerce site.You can very well see in the above image how the site has utilized thespace wonderfully.


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Omnichannel Visibility

E-commerce is no longer limited to the stock on hand principle.Customers now call for real-time clarity into your stockpile levels onlinealso in-store. And this is what we call the new omnichannel model,wherein the customer is updated with your stock inventory.

As build.com has displayed its inventory information, the customer ispretty aware about the availability of the product. Take a cue frombuild.com.


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Curated bundle & collections

As customers are now expanding their choices, the importance ofoffering them appealing collections is mounting high. Powerful searchmust be paired with proficient, and customer-friendly vending. Offerthem the best of collections, don't pile them with the entire warehousestock.

See how BestBuy.com has made use of curated bundles and collectionsby giving precise product information to the customers.


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Clear Logo

Logo for a business card is very essential, and more important is theclarity and appeal of it. A logo or a mascot, an alluring image or videoalong with the ‘Buy’ button will suit perfectly for your e-commercewebsite designs.

Here's how your brand logo must be designed and displayed so that itcan strike a cord with the customers. The above image says it all aboutthe logos and their use!


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Deals & Freebies

If you thought that there is no area where trailing the herd can paydividends, you surely haven't come across deals and freebies. Thesedeals even provide you with a good pretense to reach out to your regular,past shoppers and stay visible.

Listing the gifts and wonderful deals available with the chosen productby the customer can really be a great tool for attraction.


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Free shipping

While running your e-commerce website, you must remember one thingthat you are selling your product to the world and not just your localmarket. Therefore, you must take the shipping charges into account andit's one way to prompt customers to make a purchase from your site.

As Zappos.com, your e-commerce site must also have the right space todisplay the Free Shipping option so that there lies no doubt in thecustomer's mind.


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Most popular products

You will have to be very tactful when making your targeted users awareof the new collection, upcoming sales, product related news etc. that cantempt the buyer to make purchase. And the best place to display suchinformation is your website's home page.

Here check out how Sunglasshut.com has updated the page with its mostlikeable and popular products. It's a must for your e-commerce site aswell.


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Security Certificates

Nobody likes to associate with a business that can't guarantee a security;especially when it's dealing with financial transaction. The customersneed to be sure they're through the right merchandise. Make sure yoursite obtains the security certificates without fail.

The way asos has made use of the security certificate, your e-commercesite must also display the same so as to gain customer trust.


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Blog Section

Websites that have a blog get views up to 55% more as compared to thesites that don't have blogs. A blog not just helps your customers to locateyou via search engines, but is even a great way of building trust withthem. The more you share the information, the more people willconsider you as the expert in the domain. Be the experts!

Your e-commerce site must have the destined place for Blog as seen inthe above image. This makes easier for the customer to reach to the rightinformation.


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Related Products

You certainly want to increase your sales and the overall basket value ofthe purchases, don't you? You can do it very easily by offering thecustomers with a list of related products. When you offer them somerelated products, they are sure to stay on your site for long and seek themaximum information as possible.

How would the customer know what all products might be beneficial forhim unless your site makes him aware of the related products as seen inthe image above.


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Warranty/Guarantee

Will you ever buy a product without being sure of its quality? Won't yoube concerned what if the product is not good? If you can have these'What Ifs', why can't the customers! Make sure your website hasprovision for product warranty and guarantee so that buyers are able totransact without fearing any money loss.

Don't ever miss on the space for warranty and guarantee as this is thebest way to win customer loaytly and trust. The image above does thejob perfectly.


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Availability

You can't expect to hold onto the product in hand unlike the retail stores.If you wish to create the conversion rate, be sure of updating thecustomers about the product's availability in your stock. This is one toolthat helps in building the conversion rate.

The above image makes it pretty clear for the customer to understandthat there are just 4 pieces left. And this information regarding productavailability is a must.


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Payment System Icons

The shopping experience online has to be hassle free and so does thepayment method. Don't leave your customers to make wild guesses as towhat will be the payment mode. If it is by credit card, debit card, PayPalor any other way; just ensure the payment icon is updated on your site.

The image above clears it all, the customer knows what all cards can helphim make the payment. Ensure your e-commerce site includes thepayment icons.


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Online Chats & Phone Support

Problems come uninvited and at times even technology can face someglitches. It's always better to have a 24/7 customer support so that whenfacing any issue with the purchase or order delivery, your customers getto speak to someone alive and not an automated machine.

As versapak has done in the image above, ensure that your websitemakes space for online chats and phone support information.


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Brand Products

Branding the products is very important as you never know what the nextcustomer on your site might be looking for. Categorize the products andalways push the ones that have higher probability of attractingcustomers. Just be sorted with the collection you have on your e-commerce website, as till the time you aren't clear about it, yourcustomers will never be.

Brands cast an effect as one can see in the image above. It is perfectenough to capture the customer's time and attention.


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Integrated CRM software

This software primarily helps in managing the prospects, customers andyour sales. Using the CRM software, you can easily monitor the technicalbacking, opportunities and the sales information. Your e-commercewebsite can reap in the benefit from its effective sales process andenhanced customer relationship.

This is how your CRM software must look and work like so that you canmanage the sales and customers effortlessly.


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Faceted, typo-sensitive search

The new age search boxes call for more flexibility. With the use offaceted search, you can help the customers in identifying the productsthey are looking for more clearly. At no point they should be made to feelconfused or out of track while searching for their desired product orservice.

Why not give your customer a fair good chance to figure out what exactlyhe is looking for with the facets and filters as seen in the above image.


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Policies and Other Areas

When a customer visits your e-commerce website, he certainly comeswith his mind full of many questions. Before making any purchase, hesurely looks for some information like shipping policy, privacy policy,return or exchange policy etc. Ensure that you provide them an easyplatform to locate all these vital information.

This for sure is another feature that must not be missed by your e-commerce site. All the major and minor policy details must be enlistedas seen in the image above.


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Video of the Product

Visuals of things attract our minds more and help it in taking a decision.If you want your products to leave an impact on your users, ensure to putsome related videos. It can be in concern to the overall view of theproduct or its features. Videos give a better understanding of the productto the customers.

The video as seen in the image above helps the customer understand theproduct in a better and comprehended way.


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Financing & EMI Offers

Who won't love to be given some easy or hassle free payment schemes,especially if the products are the high ticket ones! EMI offers and otherfinancing methods are sure to seek maximum user attention. And weguess, you surely won't want to miss on maximizing your customers.Isn't?

Targeting customers from all economical background can become easy ifyour e-commerce site makes use of the financing and EMI offers as seenabove.


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Back-end Email MarketingModule

You are more likely to develop a strong customer base when you stayconnected with them. And the best way to do so is emailing. You cansend out newsletters, promotional mails, or mail the delivery informationand the feedback form. All of these will make the users valued and yourbrand trusted!

This is how your back-end email marketing module must look like. Ithelps the customer build trust in your service and product.


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Store Locator/ Store Finder

If you have many retailers spread across, you can't leave the customerswander clueless in the web world looking for the right store. Give theminstant solution to their hunt with the store locator tab on your website.Be it any country or city, let them come through the right store with theeasy to use store finder.

As John Lewis does in the above image, help your customer find out andlocate all your stores and approach the one nearest to him.


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Expert Commentary and Videos

A renowned name backing your brand surely does wonders. Al you needis a known expert reviewing your service or product. Such videos grabquite an attention and prove to be a decisive factor to help the buyersbuild in trust in your e-commerce website. Empower your customerswith each and every piece of information in concern to the product.

Nothing could have worked better for spyder.com than Athletes talkinghigh of the products it offers. Have a similar expert voice for your site aswell.


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People who liked this alsoliked....

You for sure take interest to know what the world around is looking foronline. Be it an information, a product, service or anything; there is acuriosity that rules within to know what the person next to you issearching for. Just build in the curiosity stating, 'People who likes this,also liked.......

It's very important for your customer to know what other people arelooking for on your e-commerce website as seen in the above image.


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Notification in Mobile App

It's the smartphone world we are living in where everything happens justwith a finger movement. You press or swipe and everything is done injust a few minutes. Ensure your website provides regular notification inthe mobile app so that the customer never misses on any importantupdate from your end.

The mobile app notification must be nothing less than what you can seein the image as stated above so that the customer is all aware of the newdeals and offerings.


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Cross-selling

You have a site selling clothes, and it displays the trendiest and in-fashion trousers on the main page. But won't it be an added benefit forthe customers if you suggest a product similar to it like somefashionable shirts to match the trousers. Adding some complementaryproducts in relation to the main product.

As you can see in the image above, giving the customer a parallelproduct to buy can always help boost your sales.


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Deal of the Day

Yet another wonderful way of luring the customer. Offers like Deal of theDay draws in customer attention and increases the chances ofpurchases. Look of some attractive offers and products that fit the billperfectly to be the 'Deal of the Day'.

Nothing can be more tempting than luring your customer with the Dealof the Day as it has been done in the given image.


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Up-selling

Contrary to cross-selling where you were dealing into providing acomplementary product, up-selling allows you to lure the customer inbuying two products thereby saving a certain amount. Well, who won'tlike to encash such an offer! It's not just tempting but is great way ofmarketing the different other products and boosting sales.

Make the customer know how he can save big while buying two productstogether as it has been done very tactfully in the image above.


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Google Analytics Code

In the online world, you certainly can't get to know what's your consumertype or habit. However, if you master the art of Google analytic code, youcan understand the effectiveness of the marketing efforts you've beenputting so far and also understand your visitors. This helps in optimizingyour e-commerce website store for more conversions and sales.

The image above says it clear how Google analytic code can help youlead the market with sheer confidence.


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Linear Buying Process

You will have a loyal customer back on your e-commerce website only ifhe gets to experience a hassle free check out. Don't lead the customerinto tunnels of confusion as he proceeds with the check out. Just keep itsimple and easy!

This is exactly how your customer must check out of your e-commercesite. Till the time things run smooth, he is bound to return.


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Proper Use of Breadcrumb

There are a bunch of people around who fear the 'Online World'. And tohelp such potential users overcome this fear, make use of thebreadcrumbs wisely. These will help you orient the shopper, working asan organized site map and showing the right location to your user.

Be considerate of what your customer base can likely be. Have room forboth the online experts and the newbies and be descriptive as the aboveimage.


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SMS Module

It's one marketing tool you just can't do without. Keeping the customersin loop right from the purchase and delivery of their product, to feedbackand promotions; a simple SMS from your end can help you win the trustand loyalty of your customer. Stay in connect with your users, it's thebest way to boost sales.

A simple SMS format as seen in the image, can help your customer knowthe whereabouts of the product he buys from your site.


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Size Guide

This one's of great importance, particularly for the clothing websites. Ifyou don't provide your customer with the size guide, he or she will neverbe able to decide if the cloth or dress item would fit properly. Neverleave your customer in doubt. If a size guide is needed, be precise with it.

The size guide has to be very precise and accurate so that there standsno room for any sort of chaos or confusion. The image makes it clearhow things need to be.


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Subscribe Now Box

You for sure want your customer to stay connected with your e-commerce website. And this would happen only if you allow them to doso by putting up the Subscribe Now Box, so that they get entitled toreceive all your product newsletters, promotional mails and new productupdate.

Help your customer join your brand with getting him close to theSubscribe Now Box as done wonderfully in the image above.


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Recently Viewed Products

There is a lot to search on your website and the customer is indeedlooking through his desired product list. But what if he wants to check allthe products he just viewed recently? Well, he needs to be given a way tokeep a track of all the searches he makes. Have the recently viewedproducts system updated so that the customer doesn't stand clueless.

Make sure your customer is not losing track of the products he browsedon the site. Keep him updated with all his viewings as seen in the image.


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Highlight special offers

If your e-commerce website is offering a special discount, or attractiveoffers on specific orders for certain period of time or is providing a freegift or free shipping, let the good news reach to the customer withoutany delay. Sale is one word that can pull a crowd to your site.

Highlighting the special offers that your site has to offer can always be adelight for the customers. You can see how it has been done in theimage above.


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Product Stats (question & answers and otherdetails)

It helps your existing customer and the potential one to know what aredetails of your product, and how many people are talking about it. All thisand more brings in trust and confidence in your product and site.

See how brilliantly amazon.com has made room for products statswherein the customer gets all needed info about the product. Make sureyour site too has one!


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web design india, website design india, web & ecommerce … · 2018. 8. 30. · responsive...

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