web design and morningstar
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Web Design and Morningstar.com. By Travis Krimbill. Why Morningstar?. Morningstar is a website that rates Stocks Mutual Funds Bonds And reports ETF Investment Research The website is widely known, used and respected in the financial field. Web Design. - PowerPoint PPT PresentationTRANSCRIPT
BY TRAVIS KRIMBILL
Web Design and Morningstar.com
Why Morningstar?
Morningstar is a website that rates
• Stocks• Mutual Funds• Bonds• And reports ETF Investment Research
The website is widely known, used and respected in the financial field
Web Design
Important factors that make up web design1. Usability2. Visual Aspects3. Technical Adequacy4. Content5. Security6. Communication7. Prestige
Morningstar HomepageUsability and Visual Aspects and Prestige
What is going on?
Where do you even begin to read?
What do all the numbers mean?
Too much information on the first page
NavigationTechnical Adequacy
Search bar at the top of the website
The search function does not narrow anything down
Really have to know what your looking for
Fund Quote and Stock Quote
Content and Visual Aspects
No contrast on this page from tabs at the top down to news and events
Everything is same font size
Portfolio Manager
Content and Security
Free membership
Can create a portfolio watch list
Private information
All information is Accurate
Investment Tools
Content Issues
Too many advertisements
Everything else is the same size font
Have to scroll down to find useful tools
Morningstar
Important factors that make up web design1. Usability2. Visual Aspects3. Technical Adequacy4. Content5. Security6. Communication7. Prestige
Recommendations
Simplify the homepageAdd labels and proper headingsEffective use of contrastHave more empty spaceImprove search engine result formatToo many advertisements and pop-ups
Sources
Markel, Michael H. Technical Communication. Boston: Bedford/St Martin's, 2010.
E.K. Huizingh The content and design of web sites: an empirical study. Information Management, 37 (3) (2000), pp. 123–134
Cebi, Selcuk. "Determining Importance Degrees Of Website Design Parameters Based On Interactions And Types Of Websites." Decision Support Systems 54.2 (2013): 1030-1043. Business Source Complete. Web.