web content management (wcm) & digital asset management (dam) integration
TRANSCRIPT
Web Content Management (WCM) & Digital Asset Management (DAM) Integration
KEY SPEAKER :Michael Jay Moon
Brought to you by WoodWing Software, in collaboration with Gistics
On-Demand Webinar Series
WoodWing Software
Webinar: WCM-DAM Integration
Content Eureka Cycle time metrics Marcom supply chain Content marketing Digital asset management
Media services Business case
www.woodwing.com/whitepapers
Webinar: WCM-DAM Integration
Content Eureka Cycle time metrics Marcom supply chain Content marketing
Digital asset management Media services Business case
What are the 4 key concepts of content eureka and digital asset management?
Branded content Finding “it” Downloading “it” Transforming “it”
How does content eureka define the essence of digital asset management?
Webinar: WCM-DAM Integration
Content Eureka Cycle time metrics Marcom supply chain Content marketing
Digital asset management Media services Business case
Webinar: WCM-DAM Integration
Content Eureka Cycle time metrics Marcom supply chain Content marketing
Digital asset management Media services Business case
Marcom Supply Chain
Strategy team– Primary client
Creative agencies– Primary sources
Omnichannel– Hundreds of instances
Marcom Supply Chain
Most complex– Packaging– Catalog– Channel merch
Most expensive– Catalog– Packaging
Marcom Supply Chain
To view the full 29 pages slides and on-demand webinar, please visit:
http://page.woodwing.com/Webinar-WCM-DAM-Integration-OD.html
Brought to you by WoodWing Software, in collaboration with Gistics