Web Analytics 2014 - 2015 Traffic

Jan - Mar Apr - Jun Jul - Sept Oct - Dec0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

NMSU 2014 myNMSU 2014 NMSU 2015 myNMSU 2015

projected

Web AnalyticsDirect Traffic to myNMSU increased, Referral Traffic from homepage decreased

2014 – 2015 myNMSU

12%

22%

66%

2014

Other Referrals NMSU Direct

10%

18%

72%

2015

Other Referrals NMSU Direct

Web AnalyticsSteady increase in mobile traffic

2014 - 2015 Mobile Traffic

Q1: Jan-Mar

Q2: Apr-Jun

Q3: Jul-Sept

Q4: Oct-Dec

0 5 10 15 20 25 30

20152014

projected

Percentage of traffic

Web AnalyticsSteady increase in new visitor traffic

Q1: Ja

n-Mar

Q2: A

pr-Ju

n

Q3: Ju

l-Sep

t

Q4: O

ct-D

ec

30 28 28 29

70 72 72 71

2014New Visitors Returning Visitors

projected

2014 - 2015 New vs. Returning Visitors

Q1: Ja

n-Mar

Q2: A

pr-Ju

n

Q3: Ju

l-Sep

t

Q4: O

ct-D

ec

36 32 33 34

64 68 67 66

2015New Visitors Returning Visitors

Focus GroupScheduled for October 22, 2015

• Principles of Marketing Class• Two Sections• 108 Students

• Reviewing Home Page video block options• Advertising

• Ad Copy (Google Search / Ad Words) • Facebook