web accessibility: it’s everyone’s responsibility
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Web accessibility: its everyone's responsibility
Web accessibility:its everyones responsibilityNatalie CollinsDeputy CEO, Media Access Australia
1Digital engagement and inclusionEveryone should have the potential to interact with the economy and society via the internet in some way that addresses their needsTwitter: @accessiq22Digital accessibilityCreating online experiences that are accessible to people of all abilities and agesSocial changes in our society will make digital accessibility a necessityTwitter: @accessiq33Accessibility is inclusionTwitter: @accessiq4Low visionBlindColour blindEyes-free environmentsDeafHearing impairedNoisy placesWorkMuscular dystrophy ArthritisRSI
Learning disabilityDyslexiaADHD4
Pre vision loss, I used the internet for a lot of things. Post vision loss, I use it for everything.5
6When you report it, youre under the microscope
What are the practical effects of inaccessible online experiences?
8Web Vs Digital whats the difference?Web AccessibilityDigital AccessibilityWebsite focusAll digital communicationWCAG 2.0 focusWCAG 2.0, PDF UA, Mobile, ATAG, UAAG, Universal Design, User testingWeb contentAll digital content and communicationsOnline teamOrganisation wideOne processAll processes reviewed end to endHappy customersEngaged customersBusiness and government are required to meet international web accessibility requirementsEqual access to online information and services is the law under the Disability Discrimination Act 199210Understanding WCAG 2.0 from W3CPrinciplesGuidelinesSuccess CriteriaTechniquesPerceivableGuidelines 1.2: Time-based MediaSuccess Criteria 1.2.1: Audio-only and video-only (prerecorded)G158: Providing an alternative for time-based media for audio-only content11
12Your customers are growing olderAustralias population is ageingthe number of people aged 65 years or older are projected to almost double in the next 15 years.13Your older customers are onlineBaby Boomers are big users of the webIn 2012:80%of Younger Boomers (aged 47-56)75% of Older Boomers (aged 57-65)14Your older customers hold significant purchasing powerBoomers spend more time online than watching TVBoomers consumer goods and services online
15Top level buy-inAccessibility is a standard business practiceAccessibility awarenessEducation tailored to a persons roleAccessibility is your key to happy customers who love to engage with contentAccessible Design17So what can you do?Take responsibility for what you do18Success CriteriaLevelRecommendationsPerson responsibility for implementationSign-off (e.g. Project Manager)1.2.1 Prerecorded Audio-only and Video-onlyAFor non-live, web-based audio, such as audio podcasts, provide a descriptive text transcript that includes relevant visual and auditory information. Content/ClientFor non-live, web-based video provide a text or audio description (e.g., video that has no audio track).Content/Client1.2.2 Captions (Prerecorded)AProvide synchronised captions for non-live, web-based video such as YouTube or Vimeo. DevContent/client to provide captionsGUIDELINE 1.2Time-based Media: Provide alternatives for time-based mediaNOTE: If the audio or video is designated as an alternative to web content (e.g., an audio or sign language version of a web page, for example), then the web content itself serves as the alternative.19Tackle low hanging fruit
Changes that fix issues across the websiteAddress easy changes first
Quick winsTest for colour contrastAlternative text on images Structured headingsCaptions for videos (not just auto captions)Labels on form fieldsWeb development - best approach is to bake it in from the startAccessibility checks at key milestonesUser testing with people with disabilities across all devicesRemediation, after go live, can be costlyMake sure your suppliers are on boardAccessibility = Best Practice22Form a Plan of ActionPro-accessibility culture in all product and service developmentAccessibility Policy and statementDisability Action PlanLodge with Australian Human Rights CommissionManage actively
Money, Time, Patience and maybe a bit more moneyIts a journeyBenefits can be monetised in a business case, however losses will be apparent24Need to talk?Natalie [email protected] 0401 009 202
Geoff [email protected] 407117Web accessibility know howLevel 3, 616-620 Harris StUltimo NSW 2007t:+61 2 8218 9320e:[email protected]@accessiqaccessiq.orgA service by Media Access Australia