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Big Think. Big Think. Small Screen. Small Screen. How semantic computing in the cloud will revolutionize the consumer experience on the phone Tom Gruber CTO and co-founder Siri, Inc. 9 Siri, Inc. All rights reserved.

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Page 1: Web 3 Tom Gruber

Big Think. Big Think. Small Screen.Small Screen.

How semantic computing in the cloud will revolutionize the consumer

experience on the phone

Big Think. Big Think. Small Screen.Small Screen.

How semantic computing in the cloud will revolutionize the consumer

experience on the phone

Tom GruberCTO and co-founder

Siri, Inc.

Tom GruberCTO and co-founder

Siri, Inc.

© 2009 Siri, Inc. All rights reserved.

Page 2: Web 3 Tom Gruber

If your computer were really smart...

It would understand you in your language.

It would make sense of your environment.

It would help you solve everyday problems.

It would be at your service, everywhere.

Will we see this in our lifetimes?

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The CloudThe PipeThe InterfaceThe Ecosystem

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Web 3.0 will require even more computation.

Big computing powers the titans of Web 2.0.

Can the Cloud make this possible?

The CloudThe PipeThe InterfaceThe Ecosystem

And innovation.

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Cheap computing?Cheap computing?

"The illusion of infinite scalability""The illusion of infinite scalability"

Big Data?Big Data?

"The illusion of omniscience""The illusion of omniscience"

Hint: LightningHint: Lightning

Hint: Weather systemsHint: Weather systems

The CloudThe PipeThe InterfaceThe Ecosystem

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The cloud is the new data center:Photos, docs, music, videos, email,calendars & more

Consumers are used to living in the cloud.

Living in the cloud – personal data

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The CloudThe PipeThe InterfaceThe Ecosystem

Aaron Koblin

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In 2010 3G will hit mass market tipping point

Source: Morgan Stanley 2009 Mobile Internet Report

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Pet

abyt

es/m

onth

2008 2013

WirelessTraffic

The Second Wave: Mobile Bandwidth

source: http://gigaom.com/2009/07/17/data-the-future-of-the-internet-looks-highly-mobile/

2010

WirelineTraffic

3G

4G

ADSL3-5Mbsp

ADSL1Mbps

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Nexus One image is a riff on http://www.flickr.com/photos/julietteculver/4281553933/

The CloudThe PipeThe InterfaceThe Ecosystem

What makes smart phones Smart?

Most new phones will be Smart Phones.

Smart Phones are the new PC.

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Brilliant Interfaces: The Senses

Touch: Multitouch Hearing: Sound in and out Sight: Cameras Proprioception: GPS, accelerometer Taste: tasteful

Brain?

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The CloudThe PipeThe InterfaceThe Ecosystem

What will feed the ecosystem of Web 3.0?

The food chain of Web 2.0 starts with search.

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Structured data? Semantic Web?Structured data? Semantic Web?

Connection: "The Gigantic Join"Connection: "The Gigantic Join"

Services? APIs?Services? APIs?

Combination: "The mother of all mashups"Combination: "The mother of all mashups"

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Linking Open Data cloud by http://richard.cyganiak.de/2007/10/lod/

The Gigantic Join

where

what

who

when

what

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The Ecosystem of APIs and Online Data

Over 1600 APIsgrowing at accelerated rate...

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API connectivity amplifies the power of services.

http://www.balaiyer.com/tabid/1475/bid/5036/Cloud-computing-ecosystem-from-an-API-perspective.aspx

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Compound Interest

http://www.balaiyer.com/tabid/1475/bid/5065/Cloud-computing-ecosystem-updated.aspx

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The Big Think Paradigm:Language as Interface

Sensory Awareness

Problem Solving

Personal Services

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A Virtual Personal Assistant

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Siri demo here

for video demos: www.siri.com

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From Keywords to Conversation

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With Cloud Computing,Speech to text has arrived.

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Speech + Semantics + APIs

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"Tell my husband I'll be late."

It doesn't always work

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Location Awareness

http://lifehacker.com/395171/how-your-location+aware-iphone-will-change-your-life

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Looking Up By Looking At

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Connect it to open data...

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Looking Up by Listening

http://www.shazam.com/music/web/pages/iphone.html

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More than Just the Facts, Ma'am

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Applying multiple sources to solve a problem

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Pandora and Livekick: Delivering services based on you

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Delivering Personal Services on Command

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The Phase Transition:

keywords

typing

browsing

information

Language as InterfaceSensory AwarenessProblem SolvingPersonal Services

TIRED

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Thriving in the Big Think Ecology

connect and combine, don't accumulate address human tasks, not just

information apply intelligence at the interface,

context-aware and personalized

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Coming Soon to iPhone

A Virtual Personal Assistant