Web 2.0 Social Media

LinkedIn, Facebook, Blogs

April 17,2009

WelcomeWelcometo to

American FamilyAmerican Family

Our Working Definition

• Web 2.0 is any web-based relationship building tool, method or system, between our organization and prospective talent pools, that provide users with a positive, real time experience interacting and communicating with American Family.

Why Use Web 2.0 Tools

• Reach active and passive candidates, capture an audience who utilize these tools

• Search and network with people having connections and skills we want

Why Use Web 2.0 Tools

• A map of connections – discover a path to fill your need

• Job seekers are out there looking for you

What Tools Exist Today

• LinkedIn• Facebook• MySpace• Blogs• Twitter• Ecademy• Doostang

• Plaxo• Recruiting.com• Naymz• You Tube• JobsinPods• Second Life• ?????????

LinkedIn

• Estimated 35,000,000 registered users

• Mostly at the professional level

• Robust networking and search feature

• Contact settings by user interest

Building Your Profile

• Name and Title• Picture• Location• Specialties• Current and Past positions• Education• Interests• Interested in…

How to Use LinkedIn

• To build networks

• To find people and connect with them

• To be found by others

Building Your Network

Building Your Network

• Invite Contacts

• Import Contacts

• Colleague

• Classmates

Find People

• Recommend Advanced Search Feature

• Keywords (skill sets), Company, Title, Location, School, Industry, and Groups

Find People

• Search for “Groups” that have people you want to network with

• Join “Groups” to get access to members

Connect to People

• Read their profile

• Personalize the message

• Invite them to connect

Be Found by Others

• Complete your profile

• Include contact information

• Join Groups

• Recommendations

Manage Your Network

• Spend time updating your profile

• Set aside time each week to work on your network

• Enjoy

QUESTIONS?