web 2.0 fake steve jobs. fake steve options the secret life of steve jobs “a thoroughly unlikable...

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Web 2.0 Fake Steve Jobs

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Page 1: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Web 2.0Fake Steve Jobs

Page 2: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 3: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 4: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve

Page 5: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

OPTIONSThe Secret Life of Steve

Jobs

“A thoroughly unlikable narrator.” -- New York Times Book Review

Page 6: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 7: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve

Page 8: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why?

Page 9: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why?

Why Steve Jobs?

Page 10: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why?

Why Steve Jobs?

Why does it work?

Page 11: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why?

Page 12: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Boredom

Page 13: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Fear

Page 14: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 15: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why Steve Jobs?

Page 16: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 17: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Apple Public Relations

Page 18: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 19: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 20: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Parody: Jobs & blogging.

Comic strip evolves into news.

Page 21: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 22: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 23: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 24: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Why does it work?

Page 25: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

The audience

Page 26: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

* Consume and create* Fake Vladimir Putin* Performance space* Twitter and Facebook

Page 27: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Honesty

Page 28: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 29: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Microsoft-Yahoo

Page 30: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 31: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Beastmaster Bill

Page 32: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Uncle Ballster

Page 33: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Ernst Stavro Blomer

Page 34: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Dr. Stevil

Page 35: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 36: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 37: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 38: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 39: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 40: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 41: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 42: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 43: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 44: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

“Music, Internet and phone, in one device? Oh my God!”

Page 45: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 46: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 47: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

David Pogue, New York Times:

“A profound achievement – bigger than the first moon landing.”

Page 48: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Walt Mossberg, Wall Street Journal:

“Every time I use my iPhone, I get so excited that I soil myself.”

Page 49: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Steven Levy, Newsweek:

“I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”

Page 50: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Apple as Borg?

Page 51: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 52: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 53: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 54: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 55: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

iPhone SDK:Return of the Hype

Page 56: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review
Page 57: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

““As much as I hate As much as I hate to admit it, that to admit it, that was a hysterical was a hysterical

entry today entry today ... ... coz coz it’s it’s

all trueall true.”.”--Apple employee--Apple employee

Page 58: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve

Page 59: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Namaste.

Page 60: Web 2.0 Fake Steve Jobs. Fake Steve OPTIONS The Secret Life of Steve Jobs “A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve