web 2.0 fake steve jobs. fake steve options the secret life of steve jobs “a thoroughly unlikable...
TRANSCRIPT
Web 2.0Fake Steve Jobs
Fake Steve
OPTIONSThe Secret Life of Steve
Jobs
“A thoroughly unlikable narrator.” -- New York Times Book Review
Fake Steve
Why?
Why?
Why Steve Jobs?
Why?
Why Steve Jobs?
Why does it work?
Why?
Boredom
Fear
Why Steve Jobs?
Apple Public Relations
Parody: Jobs & blogging.
Comic strip evolves into news.
Why does it work?
The audience
* Consume and create* Fake Vladimir Putin* Performance space* Twitter and Facebook
Honesty
Microsoft-Yahoo
Beastmaster Bill
Uncle Ballster
Ernst Stavro Blomer
Dr. Stevil
“Music, Internet and phone, in one device? Oh my God!”
David Pogue, New York Times:
“A profound achievement – bigger than the first moon landing.”
Walt Mossberg, Wall Street Journal:
“Every time I use my iPhone, I get so excited that I soil myself.”
Steven Levy, Newsweek:
“I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”
Apple as Borg?
iPhone SDK:Return of the Hype
““As much as I hate As much as I hate to admit it, that to admit it, that was a hysterical was a hysterical
entry today entry today ... ... coz coz it’s it’s
all trueall true.”.”--Apple employee--Apple employee
Fake Steve
Namaste.
Fake Steve