web 2.0 creating value through social networks and virtual worlds

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1-1 Web 2.0: Web 2.0: Creating value through Creating value through social media and virtual social media and virtual worlds worlds November 2008 November 2008 Dr. Robin Teigland Dr. Robin Teigland Stockholm School of Economics Stockholm School of Economics [email protected] [email protected] www.knowledgenetworking.org www.knowledgenetworking.org www.slideshare.net/eteigland www.slideshare.net/eteigland

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Page 1: Web 2.0  Creating Value Through Social Networks And Virtual Worlds

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Web 2.0: Web 2.0: Creating value through social Creating value through social

media and virtual worldsmedia and virtual worldsNovember 2008November 2008

Dr. Robin TeiglandDr. Robin TeiglandStockholm School of EconomicsStockholm School of Economics

[email protected]@hhs.sewww.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteigland www.slideshare.net/eteigland

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Introduction to social media and Introduction to social media and networks networks −Why the interest?Why the interest?−What are networks?What are networks?−What about performance?What about performance?

Leveraging social media and networksLeveraging social media and networks−Why are they of interest for organizations?Why are they of interest for organizations?−Are there any benefits or is it all hype?Are there any benefits or is it all hype?−What are some challenges?What are some challenges?

An introduction to virtual worldsAn introduction to virtual worlds

Today’s discussionToday’s discussion

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Everyone is talking about networksEveryone is talking about networks

National Innovation Networks

FormalNetworks

Entrepreneurial Networks

Ego Networks Regional

Networks

Infrastructure Networks

Social Networks

FAS.research

ElectronicNetworks

InformalNetworks

Networksof Practice Networked

organization

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A world of rapidly growing knowledge ….A world of rapidly growing knowledge ….

>>A person’s lifetimeA person’s lifetime

in 18th centuryin 18th centuryOne weekOne week

20082008

Fischbowl 2007Fischbowl 2007

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……that becomes quickly outdated ….that becomes quickly outdated ….

50%knowledge

relevant

50%50%knowledgeknowledgeoutdatedoutdated

First year of First year of technical-based technical-based

educationeducation

First year of First year of technical-based technical-based

educationeducation Third yearThird yearof educationof educationThird yearThird year

of educationof education

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Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?http://www.youtube.com/watch?

v=pMcfrLYDm2Uv=pMcfrLYDm2U

Which pressures for change are Which pressures for change are presented?presented?

Which pressures are affecting your Which pressures are affecting your organization?organization?

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GrowthGrowth

TimeTime

Information and Information and knowledgeknowledge

Human Human absorptive absorptive capacitycapacity

Knowledge is growing exponentially….Knowledge is growing exponentially….

Cohen & Levinthal 1989Cohen & Levinthal 1989

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Yet, the world is “shrinking”Yet, the world is “shrinking”

familyfamily

locallocalcolleaguescolleagues

friendfriendss

oldoldcolleaguescolleagues

colleaguecolleaguess

at other at other officesoffices

Just a Just a click click

away…away…virtualvirtual

communities communities

locallocalnetworksnetworks

old old classmatclassmat

eses

avatarsavatars

businessbusinesscontactscontacts

social social media media

contactscontacts

referralsreferrals

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The speed of information: The speed of information: The power of social media The power of social media

http://www.youtube.com/watch?v=t8XxcOj3Seo Fortune, Rey 2008

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While a new workforce is appearing…..While a new workforce is appearing…..

10

The new generation is huge - 90 million people in The new generation is huge - 90 million people in USA aloneUSA alone− Already they outnumber the baby boomersAlready they outnumber the baby boomers− 81% of the business population age 34 or younger are gamers81% of the business population age 34 or younger are gamers− 56 million are old enough to be employees56 million are old enough to be employees− 7 million are already managers in the current workforce 7 million are already managers in the current workforce

Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky

Digital ImmigrantsDigital Natives

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……with skills in using social media tools with skills in using social media tools to reach out…to reach out…

Rey 2008

Communication

Personal Media

Self-expression

Collective Intelligenc

eContent

Production

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……to build relationships, find information to build relationships, find information and knowledge, solve problems, and learnand knowledge, solve problems, and learn

12Mahaley 2008

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As well as to create new knowledge As well as to create new knowledge sources…sources…

ClosedExpensiveComplexAccurate

OpenInexpensive

SimpleClose enough

Hinton 2007

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……and to solve unsolved problems and to solve unsolved problems

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”No one knows everything,

everyone knows something,

all knowledge resides in...”

Mahaley 2008, Adapted from Lévy 1997

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What is a network?What is a network?

A set of actors connected by tiesA set of actors connected by ties

•Ties/LinksTies/Links−Knowledge, trust, Knowledge, trust, team, sit by, dislike, team, sit by, dislike, etc.etc.−Alliance, customer, Alliance, customer, investment, etc.investment, etc.

TieTie•Actors/NodesActors/Nodes

−IndividualsIndividuals−Teams, Teams, organizations, etc.organizations, etc.

ActorActor

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17Liljeros 2006

Swedish hip hop artists

??Timbuktu

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One of the main network principlesOne of the main network principles

An actor’s position in a social network, An actor’s position in a social network, i.e., social capital, determines in part the i.e., social capital, determines in part the actor’s actor’s opportunities and constraintsopportunities and constraints

Casper & Murray 2002Casper & Murray 2002

German German biotech biotech

scientistsscientists

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What about the What about the relationship between relationship between

networks and networks and performance?performance?

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BA

Two workers with the same number of Two workers with the same number of contacts…contacts…

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……but with very different access to resourcesbut with very different access to resources

BA

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Performance differs based on one’s Performance differs based on one’s networknetwork

Firm AFirm A

HighHighcreativecreative

Low Low on-timeon-time

HighHighon-timeon-time Low Low

creative creative

Teigland 2003Teigland 2003

HighHighcreativecreative

VirtualVirtualcommunitycommunity

Firm BFirm B

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Comparing across firmsComparing across firms

Company A

R&D Ericsson

R&D HP

R&D % Revenue from products dev’d in last three years

Poor High High

Speed, time to market Medium Poor High End customer satisfaction Poor Medium High

Teigland et al 2000

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Networking activities Networking activities recognized and recognized and rewardedrewarded at individual and unit levels at individual and unit levels

Management support for Management support for informal and informal and formalformal networking activitiesnetworking activities across across internal and external boundariesinternal and external boundaries

ExtensiveExtensive socializationsocialization: personnel : personnel rotation, cross-office teamsrotation, cross-office teams

A A visionaryvisionary organization organization −Clearly defined mission:Clearly defined mission: ”To make technical ”To make technical

contributions for the advancement and welfare of contributions for the advancement and welfare of humanity”humanity”

−Supporting core values,Supporting core values, e.g., teamwork e.g., teamwork−Company-wide goalCompany-wide goal of World’s Best Laboratory of World’s Best Laboratory

Hewlett-Packard (1990s)Hewlett-Packard (1990s)

Teigland et al 2000

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Avoid creating insular networksAvoid creating insular networks

http://www.enronexplorer.com/focus/19185# 26

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Introduction to social media and Introduction to social media and networks networks −Why the interest?Why the interest?−What are networks?What are networks?−What about performance?What about performance?

Leveraging social media and networksLeveraging social media and networks−Why are they of interest for organizations?Why are they of interest for organizations?−Are there any benefits or is it all hype?Are there any benefits or is it all hype?−What are some challenges?What are some challenges?

An introduction to virtual worldsAn introduction to virtual worlds

Today’s discussionToday’s discussion

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Uncovering networks in an organizationUncovering networks in an organization

Formal organizationFormal organization Social organizationSocial organization

Teigland et al. 2005Teigland et al. 2005

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Stockholm

London

Brussels

HelsinkiMadrid

Copenhagen

Boundary spanners between locationsBoundary spanners between locations

Transferred from

Stockholm

Teigland 1998

San Francisco

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Management Management cannot mandatecannot mandate social relationships social relationships

Jan

Lars Pia

Anna

Nils

Bill

Erik

Mike

Al

AlexJohn

Eva

Hans

Miguel

Paul

30

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How can social media tools help?How can social media tools help?

Finding and connecting with Finding and connecting with peoplepeople

Building communitiesBuilding communities Sharing information and Sharing information and

knowledgeknowledge Solving problemsSolving problems Learning informallyLearning informally

Adapted from Gurteen 2008

They are personal/social Knowledge Management

tools!

What do people do with social media?

Communication

Personal Media

Self-expression

Collective Intelligen

ceContent

Production

31

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Corporate Top down Centralized Command & control Monolithic systems Explicit knowledge - reuse Knowledge objects

Taxonomies People finders Databases E-mail Newsletters Discussion forums

Personal Bottom up Decentralized, distributed Facilitate, collaborate Ecosystems Tacit knowledge -

mobilize Knowledge flow

Social tagging Social networking Blogs & wikis Instant messaging RSS feeds & readers Blogs

KM 1.0 – Repository model KM 2.0 – Networking model

Gurteen 2008, Alavi, 2000

Comparison of KM tools

Social media tools facilitate KM 2.0Social media tools facilitate KM 2.0

32

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From KM 1.0 to KM 2.0 From KM 1.0 to KM 2.0 –– Social KM Social KM

KM 1.0 KM 2.0KM is extra work KM is part of my everyday work

Work is behind closed doors Work is open and transparent

People directories provide contact information

Social Networking platforms reflect who is doing what with whom

Content is centralised, protected and controlled

Content is distributed freely and uncontrolled

IT chooses the tools I use I have a choice & select my own tools

Knowledge sharing is database centric Knowledge sharing is people centric

Knowledge is captured just incase

Knowledge is naturally captured as part of one’s work

Best Practices Stories

Efficiency and productivity Improved decision making & innovation

Gurteen 2008 33

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Wenger 1998, Hinton 2007

Social media enable communities of Social media enable communities of practicepractice

34

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Creating an internal “Facebook”Creating an internal “Facebook”

36Mahaley 2008www.selectminds.com

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At IBM, “BlueIQ” facilitates several At IBM, “BlueIQ” facilitates several functionsfunctions

CommunitiesCommunitiesCreate, find, join, and work with communities of people who share a Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertisecommon interest, responsibility, or area of expertise

BlogsBlogsUse a weblog to present your idea and get feedback from others; learn Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blogfrom the expertise and experience of others who blog

DogearDogearSave, organize and share bookmarks; discover bookmarks that have been Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertisequalified by others with similar interests & expertise

ActivitieActivitiessOrganize your work, plan next steps, and easily tap your expanding Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, fasterprofessional network to help execute your everyday deliverables, faster

ProfilesProfilesQuickly find the people you need by searching across your organization Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and using keywords that help identify expertise, current projects and responsibilitiesresponsibilities

Poole 2008

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Trust & reciprocity Trust & reciprocity are essential for are essential for

knowledge knowledge exchange in exchange in

networksnetworks

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IBM’s Atlas shows the social network of a IBM’s Atlas shows the social network of a topictopic

and how to get to someoneand how to get to someone

Poole 2008

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But…….But…….

““Lika barn leka bäst”Lika barn leka bäst”People find similar people attractive and People find similar people attractive and

develop relations with people like develop relations with people like themselves themselves

Our networks tend to be Our networks tend to be homogeneoushomogeneous and and not heterogeneousnot heterogeneous

Marsden 1987, Burt 1990Marsden 1987, Burt 1990

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Facebook Fridays – Facebook Fridays – Strengthening external relationshipsStrengthening external relationships

•#1 Applications Lifecycle Management (ALM) & business mashup

•96 of Fortune 100 as customers•800 employees in 18 countries across globe

•One hour every Friday on Facebook to find fun and connect with co-workers, customers, family,

and friendsSerena Software

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……..you “hire” his or her network...you “hire” his or her network.

When you hire someone,… When you hire someone,…

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Increasing job turnoverIncreasing job turnover

Time

Number of jobs

in lifetime

Estimated time at one organization in Silicon Valley:

~18 months

CNET 2000

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Improving recruiting effortsImproving recruiting efforts

Job Fairs

Accenture recruits in Second Life since 2006 – this

recruiting has since paid for itself

A manager at a high-tech multinational recruits senior level

employees through Orkut, resulting in reduced turnover and

headhunter fees

Virtualworldnews.com 2008, Hustad & Teigland 2008

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Proximal collaborationProximal collaboration

When people are more than 50 When people are more than 50 feet apart, the likelihood of feet apart, the likelihood of

them collaborating more than them collaborating more than once a week is less than once a week is less than

10%.10%.Allen 1984Allen 1984

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Companies are turning to virtual worlds to Companies are turning to virtual worlds to facilitate the virtual workforce – facilitate the virtual workforce –

“Immernets”“Immernets”

•Completely private virtual business worlds offering Completely private virtual business worlds offering tools to conduct business and collaboratetools to conduct business and collaborate

•Fortune 500: IBM, Intel, Johnson & Johnson, Fortune 500: IBM, Intel, Johnson & Johnson, Motorola, Novartis, Sun, Unilever Motorola, Novartis, Sun, Unilever

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And to promote an open innovation And to promote an open innovation attitudeattitude

Not all the smart people Not all the smart people work for us. We need to work for us. We need to work with smart people work with smart people inside and outside the inside and outside the

company.company.

The smart people in The smart people in our field work for us.our field work for us.

If you create the most If you create the most and the best ideas in and the best ideas in the industry, you will the industry, you will

win.win.

If you make the best If you make the best use of internal and use of internal and external ideas, you external ideas, you

will win.will win.

Closed attitudeClosed attitude Open attitudeOpen attitude

Chesborough 2003Chesborough 2003

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HSB is creating tomorrow’s solutions in HSB is creating tomorrow’s solutions in SLSL

Building the house of the futureBuilding the house of the futurein a competition with architecture studentsin a competition with architecture students

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Are there any bAre there any benefits from social media, enefits from social media, or is it all hype?or is it all hype?

49

IBM social software benefits acknowledged by % of survey respondents

87%

84%

84%

77%

74%

42%

60%

65%

65%

0% 20% 40% 60% 80% 100%

Increased skills

Accessed experts quicker

Shared know ledge w ith others

Reused assets

Increased productivity

Improved personal reputation

Increased sense of belonging

Increased sales

Improved customer satisfaction

Poole 2008: IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007, completed by approximately 2,300 respondents

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Dual loyaltiesDual loyalties

Loyalty

Loyalty Loyalty

Loyalty

OrganizationOrganization ProfessionalProfessionalnetworknetwork

Teigland 2003

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What about business results?What about business results?

Driving Driving innovationinnovation into products faster into products faster

Enabling employees to be Enabling employees to be more productive, more productive, more knowledgeable,more knowledgeable, faster faster

Harnessing the Harnessing the knowledge of the wiseknowledge of the wise, , before they retirebefore they retire

Being Being more responsivemore responsive to customers, with to customers, with knowledge from subject experts you may or knowledge from subject experts you may or may notmay not know know

51Poole 2008

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Are there any numbers to back this?Are there any numbers to back this?

Among the clients surveyed by Select Minds, corporate social networking resulted in:

1. Productivity Contributions: Increase in productivity by an average of 10%

2. Retention Contributions: Increase in retention by an average of 9%

3. Increases in New Business: Increase new business by an average of 12%

4. Rehiring Former Employees: On average, rehires made through their Corporate Social Networking program….

1. become fully productive 49% faster than all experienced hires

2. became Star Performers (66%), versus 26% of experienced hires

52Select Minds 2008: "Corporate Social Networking: Increasing the Density

of Workplace Connections to Power Business Performance"

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However, there are challenges….However, there are challenges….

Resistance from top managementResistance from top management Difficulty to measure and validate value of Difficulty to measure and validate value of

web 2.0web 2.0 Knowledge trading and leakage outside of firmKnowledge trading and leakage outside of firm Social overload and role conflictSocial overload and role conflict Poor organizational stewardshipPoor organizational stewardship

Web 2.0 and social networking are typically of a more grassroots nature – their

implementation in more traditional hierarchical organizations may result in

tension between employees and managementHustad & Teigland 2008 53

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Is knowledge trading good or bad for a Is knowledge trading good or bad for a firm?firm?

We pass over the We pass over the nondisclosure nondisclosure

agreements of different agreements of different companies and trade companies and trade company secrets all company secrets all

the time. the time.

54Teigland 2003

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Who owns the knowledge?Who owns the knowledge?

Organizational information

vs. Personal expertise

55Teigland 2003

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Social overload and role conflictSocial overload and role conflict

Loyalty

Loyalty Loyalty

Loyalty

OrganizationOrganization ProfessionalProfessionalnetworknetwork

Teigland 2003

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Why use these new social media tools? Why use these new social media tools?

Melcrum 10/07

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Do employees know how to represent the Do employees know how to represent the company when using external social company when using external social

media?media?

58

Statoil-HydroStatoil-HydroLove at 150 m below sea Love at 150 m below sea

level!level!

Hustad & Teigland 2008

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IBM’s blogging policy & guidance, IBM’s blogging policy & guidance, created by the employeescreated by the employees

59

Policies based on IBM’sBusiness Conduct

Guidelines

Apply internally and externally

Available on ibm.com“blogging guidelines”

Adapted from Poole 2008

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Develop company guidelines for Develop company guidelines for using social media internally and using social media internally and

externallyexternally

Trust your employees, and don’t ban social media Use wikis to enable employees to create the

company guidelines, eg IBM Yahoo’s best practice guidelines for blogging

(http://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf)− Be respectful of your colleagues− Get your facts straight− Provide context to your argument− Engage in private feedback

When trusted, employees feel empowered to do the right thing!

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Introduction to social media and Introduction to social media and networks networks −Why the interest?Why the interest?−What are networks?What are networks?−What about performance?What about performance?

Leveraging social media and networksLeveraging social media and networks−Why are they of interest for organizations?Why are they of interest for organizations?−Are there any benefits or is it all hype?Are there any benefits or is it all hype?−What are some challenges?What are some challenges?

An introduction to virtual worldsAn introduction to virtual worlds

Today’s discussionToday’s discussion

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6262

Within five years, the Within five years, the 3-D 3-D Internet will be as Internet will be as

importantimportant for work as for work as the Web is today.the Web is today. January 2008January 2008

By the end of 2011, By the end of 2011, 80 80 percent of active Internet percent of active Internet users (and Fortune 500 users (and Fortune 500 enterprises)enterprises) will have a will have a

“second life”, but not “second life”, but not necessarily in Second Life.necessarily in Second Life.

Steve PrenticeSteve PrenticeGartnerGartner

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Towards 3-D InternetTowards 3-D InternetLevel of

Inte

racti

on

Level of

Inte

racti

on

TimeTime

IndividualIndividual - - Web 1.0 ThinkingWeb 1.0 Thinking

Mosaic, Prodigy, Mosaic, Prodigy, Compuserve, AOL, Compuserve, AOL,

NetscapeNetscape

ConnectedConnected Web 2.0 ThinkingWeb 2.0 Thinking

Facebook, Facebook, Friendster, Friendster,

Yahoo, Blogger, Yahoo, Blogger, Wikipedia, eBay, Wikipedia, eBay,

Typepad, Typepad, LinkedIn. LinkedIn. Amazon,Amazon,

MySpace,MySpace,Textamerica,Textamerica,

Delicious, Delicious, HubPagesHubPages

SENSORYSENSORY

3D Internet3D InternetThinkingThinking

SecondLife, Active SecondLife, Active Worlds, There, Worlds, There,

SimsOnline, Club SimsOnline, Club Penguin, World of Penguin, World of

Warcraft, 3D Warcraft, 3D planets, planets,

ToonTown, ToonTown, Habbo, VSlide, Habbo, VSlide, ProtosphereProtosphere

Hamilton 2008

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16 Million members1.1 Million active residents

350,000 Hours of use per day87,500 Hours development time/day

$1.6 Billion worth of free work per year163 Virtual square miles (5X Boston)520,000 Unique items traded/month

“Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.” Castranova

Joe Miller, Linden Lab 66

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RecruitingRecruiting

Job Fairs

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Improving internal effectivenessImproving internal effectiveness

Unilever is running an extensive pilot in SLUnilever is running an extensive pilot in SL

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In-house training and educationIn-house training and education

IFL at SSE and Duke Corporate IFL at SSE and Duke Corporate EducationEducation

Co-developing and running virtual Co-developing and running virtual team building exerciseteam building exercise

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Increasing effectiveness inIncreasing effectiveness intraditional industriestraditional industries

“Soon all fashion designers will be originating their designs and managing the production in virtual worlds….Why such a dramatic change? Economics,

pure and simple.”Shenlei Winkler,

Director Fashion Research Institute

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Improving national competitivenessImproving national competitiveness

•China’s “virtual world where millions will work, China’s “virtual world where millions will work, communicate, and be in love”communicate, and be in love”

•7 mln local + 150 mln overseas Chinese7 mln local + 150 mln overseas Chinese

•Five virtual banking licenses Five virtual banking licenses auctioned for $404,000 May 2007auctioned for $404,000 May 2007

Financial TimesFinancial Times, June 2007, June 2007

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What should you do in virtual worlds?What should you do in virtual worlds?

Experiment, “play”, and learn Stay on the look-out

Consider creating independent operations Don’t forget other

emerging media

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“I think there’s a world market for maybe five

computers.”Thomas Watson, Chairman

of IBM, 1943

“There is no reason anyone would want a

computer in their home.”

Ken Olson, President, Chairman and

Founder of Digital Equipment

Corporation, 1977

“Heavier-than-air flying machines are impossible.”

Lord Kelvin, President, Royal Society, 1895

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We digitized audio and We digitized audio and video, why can’t we just video, why can’t we just

digitize, digitize, you know, Earth” you know, Earth”

Philip Rosedale, CEOPhilip Rosedale, CEOLinden Lab Linden Lab

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8080

PeoplePeople• Net generationNet generation• NeuroplasticityNeuroplasticity•New demandsNew demands

TechnologyTechnology• Social software (Web 2.0)Social software (Web 2.0)

• Broadband accessBroadband access• Mobile hardwareMobile hardware

BusinessBusinessEnvironmentEnvironment• GlobalizationGlobalization

• Pace and Pace and changechange

• Information loadInformation load

Watch out! Forces converging….Watch out! Forces converging….

Mahaley 2008Mahaley 2008

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And if you are still on the fence…And if you are still on the fence…

By the end of 2008By the end of 2008− At least 70% of companies without At least 70% of companies without officialofficial support for support for

blogs and wikis will have blogs and wikis will have multiple unofficial deploymentsmultiple unofficial deployments− Enterprise social software will be the biggest new Enterprise social software will be the biggest new

workplace technology success story of this decadeworkplace technology success story of this decade

Young people “demand” to have Young people “demand” to have collaboration/social media - they will not want to collaboration/social media - they will not want to work there otherwisework there otherwise

Gartner: “Predicts 2007:Web 2.0 and Consumerization Forge Into Enterprise” “Wikis and Social Software, 2007” 81

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Tomorrow’s workers building skills todayTomorrow’s workers building skills today

World of WarcraftWorld of Warcraft•Collaborating and leading across geographies, Collaborating and leading across geographies, demographics, and culturesdemographics, and cultures•Creating and executing strategies in self-organizing Creating and executing strategies in self-organizing teamsteams•Collaborative decision making under pressureCollaborative decision making under pressure•All virtually with no face-to-face interactionAll virtually with no face-to-face interaction

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What one listener emailed me after…. What one listener emailed me after….

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When I got home last night, my 17 year old son was doing what he usually does – sitting at the

computer online with his friends…But after hearing this presentation, I couldn’t help but be

interested in what he really was doing. So, when I looked more closely, I saw that he was involved in

three separate conversations - all at the same time, and not only that, he was also following the

discussions on one of the school’s forums.

Then he said, “Mom, you grown-ups are sooooo behind…..think how much you could get done if

you worked like this!”

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Introduction to social media and Introduction to social media and networks networks −Why the interest?Why the interest?−What are networks?What are networks?−What about performance?What about performance?

Leveraging social media and networksLeveraging social media and networks−Why are they of interest for organizations?Why are they of interest for organizations?−Are there any benefits or is it all hype?Are there any benefits or is it all hype?−What are some challenges?What are some challenges?

An introduction to virtual worldsAn introduction to virtual worlds

Today’s discussionToday’s discussion

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Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin [email protected]@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin [email protected]@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

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Sources and acknowledgementsSources and acknowledgements Books

− Barabási, Linked: The New Science of Networks. Perseus, 2002− Burt, Structural Holes, 1992− Castells, The Rise of the Network Society. Blackwell, 2000− Cross & Parker, The Hidden Power of Social Networks. Harvard Business

School, 2004− Gladwell, The Tipping Point. Abacus, 2001− Scott, Social Network Analysis. Sage, 2000− Teigland, Knowledge Networking, SSE, 2003− Teten & Allen, The Virtual Handshake. American Management Assoc., 2007

Homepages − Wayne Baker, webuser.bus.umich.edu/wayneb/− Stephen Bird, people.bu.edu/sbird− Steve Borgatti, www.socialnetworkanalysis.com− Rob Cross, www.robcross.org− International Network for Social Network Analysis http://www.insna.org/− David Krackhardt, www.andrew.cmu.edu/user/krack/index.shtml− Valdis Krebs, www.orgnet.com− Fredrik Liljeros, www.sociology.su.se/home/Liljeros/index.html− Steve Mahaley, www.dukece.com− James Moody, www.soc.duke.edu/~jmoody77/presentations/index.htm − Giancarlo Oriani, www.informalorg.eu (In Italian)− Barry Wellman, www.chass.utoronto.ca/~wellman/

Books− Barabási, Linked: The New Science of Networks. Perseus, 2002− Burt, Structural Holes, 1992− Castells, The Rise of the Network Society. Blackwell, 2000− Cross & Parker, The Hidden Power of Social Networks. Harvard Business

School, 2004− Gladwell, The Tipping Point. Abacus, 2001− Scott, Social Network Analysis. Sage, 2000− Teigland, Knowledge Networking, SSE, 2003− Teten & Allen, The Virtual Handshake. American Management Assoc., 2007

Homepages − Wayne Baker, webuser.bus.umich.edu/wayneb/− Stephen Bird, people.bu.edu/sbird− Steve Borgatti, www.socialnetworkanalysis.com− Rob Cross, www.robcross.org− International Network for Social Network Analysis http://www.insna.org/− David Krackhardt, www.andrew.cmu.edu/user/krack/index.shtml− Valdis Krebs, www.orgnet.com− Fredrik Liljeros, www.sociology.su.se/home/Liljeros/index.html− Steve Mahaley, www.dukece.com− James Moody, www.soc.duke.edu/~jmoody77/presentations/index.htm − Giancarlo Oriani, www.informalorg.eu (In Italian)− Barry Wellman, www.chass.utoronto.ca/~wellman/

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Sources and acknowledgements (cont’d)Sources and acknowledgements (cont’d) Articles and Research PapersArticles and Research Papers

− Cross, Baker, & Parker, “What creates energy in organizations?”, Cross, Baker, & Parker, “What creates energy in organizations?”, Sloan Sloan Management ReviewManagement Review, Summer 2003., Summer 2003.

− Cross, Parise, & Weiss, “Driving Strategic Change with a Network Cross, Parise, & Weiss, “Driving Strategic Change with a Network Perspective”, Network Roundtable working paper, 2006.Perspective”, Network Roundtable working paper, 2006.

− Kleinbaum, Stuart, Tushman, Communication (and Coordination?) in a Kleinbaum, Stuart, Tushman, Communication (and Coordination?) in a Modern, Complex Organization, HBS working paper, Modern, Complex Organization, HBS working paper, http://www.hbs.edu/research/pdf/09-004.pdfhttp://www.hbs.edu/research/pdf/09-004.pdf

− Ibarra & Hunter, “How Leaders Create and Use Networks”, HBR, 2007.Ibarra & Hunter, “How Leaders Create and Use Networks”, HBR, 2007.- Coleman, D. Virtual Team Spaces, 2006.Coleman, D. Virtual Team Spaces, 2006.- Connaughton, SL & Daly, JA, “Leading from Afar: Strategies for Connaughton, SL & Daly, JA, “Leading from Afar: Strategies for

Effectively Leading Virtual Teams” in Effectively Leading Virtual Teams” in Virtual Collaborative Teams: Virtual Collaborative Teams: Process, Technologies, & Practice Process, Technologies, & Practice (S. H. Godar & S. P. Ferris, Eds.).(S. H. Godar & S. P. Ferris, Eds.).

- Lipnack, J. & Stamps, Lipnack, J. & Stamps, Virtual Teams: Reaching Across Space, Time, and Virtual Teams: Reaching Across Space, Time, and Organizations with TechnologyOrganizations with Technology. John Wiley & Sons, Inc.: New York, . John Wiley & Sons, Inc.: New York, 1997.1997.

- Maznevski, M. High performance from global virtual teams, 2001.Maznevski, M. High performance from global virtual teams, 2001.- Ruuska, I. & Teigland, R. 2009 (Forthcoming). “Ensuring Project Success Ruuska, I. & Teigland, R. 2009 (Forthcoming). “Ensuring Project Success

through Collective Competence and Conflict Management in Public-through Collective Competence and Conflict Management in Public-private Partnerships: A Case Study of a Swedish Triple Helix e-private Partnerships: A Case Study of a Swedish Triple Helix e-government Initiative”. government Initiative”. International Journal of Project ManagementInternational Journal of Project Management..

- Schermerhorn, Jr., J., Schermerhorn, Jr., J., ManagementManagement, 2004., 2004.

Articles and Research PapersArticles and Research Papers− Cross, Baker, & Parker, “What creates energy in organizations?”, Cross, Baker, & Parker, “What creates energy in organizations?”, Sloan Sloan

Management ReviewManagement Review, Summer 2003., Summer 2003.− Cross, Parise, & Weiss, “Driving Strategic Change with a Network Cross, Parise, & Weiss, “Driving Strategic Change with a Network

Perspective”, Network Roundtable working paper, 2006.Perspective”, Network Roundtable working paper, 2006.− Kleinbaum, Stuart, Tushman, Communication (and Coordination?) in a Kleinbaum, Stuart, Tushman, Communication (and Coordination?) in a

Modern, Complex Organization, HBS working paper, Modern, Complex Organization, HBS working paper, http://www.hbs.edu/research/pdf/09-004.pdfhttp://www.hbs.edu/research/pdf/09-004.pdf

− Ibarra & Hunter, “How Leaders Create and Use Networks”, HBR, 2007.Ibarra & Hunter, “How Leaders Create and Use Networks”, HBR, 2007.- Coleman, D. Virtual Team Spaces, 2006.Coleman, D. Virtual Team Spaces, 2006.- Connaughton, SL & Daly, JA, “Leading from Afar: Strategies for Connaughton, SL & Daly, JA, “Leading from Afar: Strategies for

Effectively Leading Virtual Teams” in Effectively Leading Virtual Teams” in Virtual Collaborative Teams: Virtual Collaborative Teams: Process, Technologies, & Practice Process, Technologies, & Practice (S. H. Godar & S. P. Ferris, Eds.).(S. H. Godar & S. P. Ferris, Eds.).

- Lipnack, J. & Stamps, Lipnack, J. & Stamps, Virtual Teams: Reaching Across Space, Time, and Virtual Teams: Reaching Across Space, Time, and Organizations with TechnologyOrganizations with Technology. John Wiley & Sons, Inc.: New York, . John Wiley & Sons, Inc.: New York, 1997.1997.

- Maznevski, M. High performance from global virtual teams, 2001.Maznevski, M. High performance from global virtual teams, 2001.- Ruuska, I. & Teigland, R. 2009 (Forthcoming). “Ensuring Project Success Ruuska, I. & Teigland, R. 2009 (Forthcoming). “Ensuring Project Success

through Collective Competence and Conflict Management in Public-through Collective Competence and Conflict Management in Public-private Partnerships: A Case Study of a Swedish Triple Helix e-private Partnerships: A Case Study of a Swedish Triple Helix e-government Initiative”. government Initiative”. International Journal of Project ManagementInternational Journal of Project Management..

- Schermerhorn, Jr., J., Schermerhorn, Jr., J., ManagementManagement, 2004., 2004.

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Sources and acknowledgements (cont’d)Sources and acknowledgements (cont’d)

PresentationsPresentations− Gurteen, Online Information 2007: KM goes Social, Gurteen, Online Information 2007: KM goes Social,

http://www.slideshare.net/dgurteen/km-goes-social-194717http://www.slideshare.net/dgurteen/km-goes-social-194717− Poole, IBM: Web 2.0 goes to work, Poole, IBM: Web 2.0 goes to work,

http://www.slideshare.net/jward5519/ibm-web-2-0-goes-to-http://www.slideshare.net/jward5519/ibm-web-2-0-goes-to-work-presentation’work-presentation’

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