web 2.0 bloging expo
TRANSCRIPT
Intro To Blogs& Social Media Marketing
• Nick Gonzalez - TechCrunch / SocialMedia
• Eric Eldon - VentureBeat
• Trisha Okubo - Omiru
Business of Blogging
Lessons
• Community
• Content
• Distribution
• Live Reviews of Your Blogs
My Story
World Headquarters
Community
• Passion
• Linking
• Moderation
• Give back / Add value
• Real world networking
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Passion• It’s what gets you through the day
• It’s what keeps people coming back
Linking• Linking causes trackbacks
• Trackbacks show up on posts
• Posts are crawled by search engines and people click links, especially blog owners
Moderation• Getting comments is harder than moderating them
• Err on the side of openness
• Use akismet
Give Back / Add Value• Facilitate community - be a focal point
• Participate in existing communities
• Give away something for free
• Promote your fans
• News, advice, database
Real World Networking• Throw parties
• Go to parties
• Take photos - write about it
Content• Finding content
• Headlines
• Post Content
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Finding Content
• Blogs are of the moment - Events drive posts
• Techmeme
• Business Wire
• Smaller blogs
Headlines• 75% of a post is its headline
• Be plausibly sensational
• Don’t over promise, leads to SPAM
Content• Why is your post important?
• You only have time to argue one point
• It better be interesting
NEWS
Templates• Small news announcement
• introduction / facts / analysis
• Round Up
• top 10 XYZ - used to be Digg bait
• How To
• Editorial - You’re all wrong, here’s why
What Makes Good Content
• Invites people to link
• Get exclusive info
• Blog regularly - you never know what will work
Most Successful Post on TechCrunch
You Never Know What Works
Distribution• Feedburner
• Digg
• StumbeUpon
• Yahoo Buzz
• Other blogs
• AIDE RSS
• FriendFeed
• Techmeme
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