web 2.0: an overview of social media & social networking platforms
DESCRIPTION
The emergence of social media and social networking sites can be overwhelming for most. This presentation is designed to inform and empower new media users or those interested in learning more about the current climate of the more popular social media and social networking platforms. Topics for this presentation include a basic overview of: Facebook; LinkedIn; Twitter; YouTube; and Blogging Platforms.TRANSCRIPT
Web 2.0: An Overview of Social Media &
Social Networking Platforms
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“Web 2.0” Defined The internet viewed as a medium in which interactive experience, in the form of blogs, wikis, forums, etc, plays a more important role than simply accessing information.
- Dictionary.com
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Learning Objectives Blogs/Blogging YouTube LinkedIn Twitter Facebook
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Blogs & Blogging(weB + Log = Blog)
• Type of website or part of a website• Regular entries• Reverse chronological order• Interactive
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Blogs: Common Features• Commentary Section• Share Bar/Buttons •Blogroll
• Tag Cloud • Tags• Filters (by category, date, etc.)
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Blogs: Types1. Personal2. Genre or Subject
• Tulane AmeriCorps VISTA – VISTA Connect
3. Corporate/Organization• University of Maryland Medical Center – Life in a Medical Center• Methodist Healthcare Ministries - Blog
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Blogs: Questions?L unch &
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http://www.michaelgaigg.com/blog/tag/comics/
YouTubeWorld’s Largest Video Sharing Community
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Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos.
YouTube: In the BeginningL unch &
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• Feb. 2005 – domain name registered
• Dec. 2005 – official site launch
• May 2006 – video responses launched
• Oct. 2006 – acquired by Google
• June 2007 – launches in 9 countries
• Sep. 2007 – non-profit channels launched
YouTube: In the Years since
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• Jan. 2009 – US Congress and President Channels launched
• Feb. 2009 – Pope Channel launched
• May 2009 – 20 hrs of video uploaded every minute
• Oct. 2009 – 1 billion + views per day
• Jan. 2010 – YouTube Rentals launched
• Feb. 2010 – Global Live stream of President Obama YouTube interview
YouTube: Getting Started
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1. Create a YouTube Account
2. Watch videos
3. Upload a video
LinkedInConnecting the world’s professionals to make them more productive and successful
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Launched in 2003, LinkedIn is the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.
LinkedIn: Getting Started
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1. Create your personal profile2. Build your connection base3. Explore
TwitterAn information network
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Twitter is a real-time information network made up of 140-character messages called Tweets. It’s a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.
Twitter: a Language of its Own
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• # (hashtags) – used to mark keywords or topics in a Tweet.
Twitter Terminology cont.L unch &
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• @ - used to call out usernames in Tweets
• Follow – to subscribe to someone’s Tweets or updates
• Handle (“Twitter Handle”) – username
• Reply – a Tweet posted in reply to another user’s message. Always begins with @username.
• Retweet – a Tweet by another user, forwarded to you by someone you follow (noun); the act of forwarding another user’s Tweet to all of your followers (verb).
Twitter Terminology cont.
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• Trending Topic – A subject mathematically determined to be one of the most popular on Twitter at the moment.
• Tweet (verb) – a message posted via Twitter containing 140 character or fewer (noun); act of posting a message on Twitter (verb).
• URL Shortener – URL shorteners are used to turn long URLs into shorter URLs. Shortening services can be found online.
Twitter: Getting StartedL unch &
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1. Create an account:
Twitter: Getting StartedL unch &
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2. Find sources that interest you:
Twitter: Getting StartedL unch &
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2. Contact import – if you choose, Twitter can scan your email address book to find contacts that are also using Twitter:
Twitter: Questions?L unch &
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FacebookGiving people the power to share and make the world more open and connected
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Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.
Facebook: Profiles, Groups & Pages
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1. Profile – represent individuals
2. Group Page – secret; closed; open (public)
3. Page – local business or place; company, organization, or institution; brand or product; artist, band or public figure; entertainment; cause or community
Facebook: TerminologyL unch &
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• Chat – a feature that lets users talk with friends who are online in Facebook.
• News Feed – appears on every user’s homepage highlighting information including profile changes and status updates.
• Tag (adjective) – way of marking user’s in a photo, video or status update.
• Wall – the space on every user’s profile page that allows friends to post messages for the user to see.
Facebook: Features & Uses
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• Chat• Check-In (Facebook Places)• Follow • Post content: text, links, photos, videos• Create events • Tagging • COMING SOON: Movie Rentals
Thank You!
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Dominica GarzaCommunications Coordinator,
Public Relations department
phone: (210) 253-3220 I cell: (210) 284-5284
email: [email protected]
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