Web 2.0

Mohsen Basirat

Oct 2007

Web 1.0 (1994 to 2001)

Web browser/server Netscape, Internet Explorer Open Source Movement Dot-com crash

Internet Highlights…

Users / Usage — Yahoo! has base of 418MM+ unique monthly visitors (+19% Y/Y with 24% Y/Y page view growth, CQ3)

Customer Acquisition — Google (500K - 1MM advertisers / vendors, and rising); 30%+ clicks (and rising) on sponsored links effective targeting should continue to improve + drive rising

monetization

Commerce / Payments — PayPal (123MM accounts, +41% Y/Y,CQ3) + Shopping.com has 40MM+ products in 325+ categories

Internet Highlights…

Skype - Fastest Growing Product in the history , 136M registerated user and counting = %7 global international long distance minutes, if skype were a carrier user level would rank it #3 as provider and it’s P2P

Video - ~60% of Internet traffic may be P2P file sharing of unmonetized video

User-Generated Content (UGC) - Wikipedia + MySpace +YouTube Have Moved to Top of Internet User Pack

Number of Users

GROW Continues to Rise in RelevanceN. America 36% of Users in 2000E; 20% in 2007E

Peer to Peer Growth

Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in2004 ,with BitTorrent accounting for 30% of traffic

Keystones of Web 2.0

Data is Next Intel Inside The Long Tail

http://www.thelongtail.com/ Read/Write Web

http://www.oreilly.com/catalog/wemedia/book/ch02.pdf

Folksonomy http://en.wikipedia.org/wiki/Folksonomy

Social Trends

Spread of Broadband

Increasingly ubiquitous connections

A generation of “web natives”

Living on the web Social networking; blogging; instant messenger

Create, not just consume

Some hard lessons about data ownership

Web 2.0

The term Web 2.0 was introduced in 2003 by O’Reilly and Dougherty.

Web 2.0 is not a new product Web 2.0 is not “must be Web 2.0 compliant”

a check mark Web 2.0 is a period of time

characterized by unique movements, technologies, philosophies and events, where promise of the internet democratizing communications takes effect

Participating Viewing

Flickr Ofoto

Bit torrent Mp3.com

Tagging Directories

Wikipedia Britannica online

Blogging Personal websites

Google AdSense DoubleClick

Web 2.0Web 1.0

Web 1.0 vs Web 2.0

Business Trends

Exploit the Long Tail At internet scale even niche communities are very large

“We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.”

Amazon employee quoted on Wikipedia

Success of web services

No need to own the user interface. It's your data that they want

Users can enrich your data

“Harnessing collective intelligence of users” Review and Recommend; Social Bookmarking; Folksonomies

Technology Trends

The Power of XML Easier to exchange and process application independent data

Agile Engineering

Incrementally developer your product; short release cycles Continually adapt to user needs “The Perpetual Beta”

Maturation of the browser

AJAX, CSS, Javascript, Plugins Browser based application

Web 2.0 is about the Social Web

Web 2.0: Evolution Towards a Read/Write Platform

Browsers, RSS Readers, anything

Viewed through…Web browser

EveryoneContent Created by…

Web Coders

“dynamic”State“static”

“mass amatuerization”Domain of…“geeks”

“Post / record”Primary Unit of content

“Page”

“Web Services”Architecture“Client Server”

“Write” & ContributeMode“Read”

Web 2.0(2003- beyond)

Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application

than a “page”

Web 1.0(1993-2003)

Pretty much HTML pages viewed through a browser

Data is the next “Intel Inside”

Companies control the data Users also provide data, thus influence the

content of the data Data management is more important than

ever

Software as a service

The Web is a platform Data Driven Services Software is provided as a service, not a product Service update constantly Open source software Lightweight programming models: REST, AJAX Syndication: mash-up ( programmableweb.com) Run on multiple devices: handheld

The social Web Harnessing collective intelligence

Users add value the service automatically gets better the more people use it

(tagging, BitTorrent) Users must be treated as co-developers

The long tail Reach out to the entire web, to the edges and not just the

center, to the long tail and not just the head

It’s all about PEOPLE

Harnessing collective intelligence

Blogging: constant mental chatter Wikipedia: an entry can be added or edited by any

web user Del.icio.us, Flickr: user categorization Amazon.com: vendors provide product description &

images, buyers provide reviews & images BitTorrent: Every client is also a server Google Maps: its lightweight programming model

allows users “mashup” it easily

Publishing on Web 2.0

Write/ReWrite/Read Web

Value of Write is greater than Read Comments on Blogs http://digg.com/ style voting

Mash-up: ReWrite Copyright, IP: (cc) Creative Commons

http://creativecommons.org/ Wiki-world

http://wikipedia.org/ Or install your own Wiki

Web 2.0 Features

RSS Feeds Social Bookmarking

(“Folksonomies”) Tagging and Categorization

Rating & Recommendations Blogging

Comments and Discussions Rich User Interfaces (“AJAX”)

Close to desktop systems Web Services

PeopleDataService

Web Services & Open Data Publish Raw Data not (just) pages

Using “web native” formats like XML, not Excel or PDF

328 Web services listed on ProgrammableWeb.com

Photo sharing; calendars; messaging; blogging File storage; ecommerce; advertising; search

“Mashups”

Remixing Data to Create New Applications

Example Mashups

A YouTube For Data?

Summing Up

Future of Science, Technology and Life

My Predictions! - New Line of Sciences ( Science Mash-up) - More Democracy , No Monopoly - Learning for everyone and Reshaping Education

and Universities - Changing Management Model - People powered Media and Broadcasting Services - People powered Service Providers ( Mobile,

Wireless, and etc ) - Reshaping the Companies - Changing Traditional Privacy and ownership model - Finally…Better life for everyone

Summing Up Web 2.0 more than just hype its about future of life

Importance of Open Data

Allows communities to assemble unique tailored applications

Importance of Users

Seek and create network effects

Browser as Application Platform

Huge potential for new kinds of web applications

Thank You