web 101 - women in communications - domains, email, privacy controls, basics of social media &...
DESCRIPTION
Presentation for "Women in Communications" conference by Cybele Negris, covering Web Basics 101. Topics addressed include: Domain Name Strategy Using Email Effectively Online Privacy & Security Social Networking / Social MediaTRANSCRIPT
Web 101
Cybele Negris
Co-Founder & COO, Webnames.ca Inc.
1. Domain Name Strategy2. Using Email Effectively3. Online Privacy & Security4. Social networking / social media
1. Domain name strategy – what names do you need?
.COM - 2.8 million in Canada (over 77 million globally)
.CA – over 1 million (exclusive to Canadians)
Canadians ordered $5 billion worth of goods online in 200563% with Canadian vendors.
These are your minimum.
1. Domain name strategy – what names do you need?
.NET .ORG .INFO .BIZ
.MOBI.CN .US
.ASIA
.TEL
Domain forwarding
Existing .COM or .CA
Website
Store & share all contact information
1. Domain name strategy
Who is the Registrant and administrative contact for your domain?
Your webmaster
Your designer
Your staff
You
Someone you trust implicitly
2. How to effectively use email
Hotmail
Gmail
Yahoo mail
Your ISP
[email protected]@[email protected]@[email protected]@yourcompany.ca
Look like an unprofessional, small company
Look like a well-established, big company
2. How to effectively use email
•Use an automated signature•Use autotext•Use rules and folders•Use spellcheck•Include messaging to promote your brand or new service•IPhone or Blackberry set up aliasing/forwarding to actual email address•Use PGP encryption to send private or confidential information•Use IMAP instead of POP if you access email from multiple computers/locations regularly. (alternatively, webmail)
3. Security & Privacy
Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) covers online privacy
Spam – first reading of Bill S-235 Anti-Spam Act May 2008. Still no anti-spam law in Canada
Phishing – email disguised as official email from bank or service provider to steal your personal data, credit card number, passwords
3. Security & Privacy
How to protect yourself
Privacy Policies – read these before providing your contact information. Do they sell your info to 3rd parties?
Domain Privacy – WHOIS is Public. Register .CA as individual (automatically protected). Businesses should purchase privacy protection.
Recognize Phishing – don’t send your credit card, password or other private information through email. Go to your provider’s website yourself (don’t click on the link in the email).
3. Security & Privacy
How to protect yourself
SSL certificates – enter credit card information on a trusted site with digital certificate authenticating who you are dealing with and ensure the transaction is encrypted.
3. Security & Privacy
How we do our part
Secured subscriptions – newsletters/blogs should only allow people to subscribe after email confirmation is completed.
Don’t respond & Don’t buy – spammers continue because they make money.
Report Abuse – look up headers of email (“view” “options”), find service provider, report to abuse@serviceprovider and ask them to ban the spammer.
5. Social Media/Social Networking
Social Networking: Connecting with a community of people in your network through services like Facebook and Twitter with various methods of online interaction.
Social Media: Online media like blogs, podcasts, videos, and news with a strong participatory element through comments, ratings, or other mechanisms. Social media is generated by the people and for the people. Content can created by anyone and everyone (average Joe’s, journalists, business people)
ResourcesWhat is Social Media? Common Craft Videohttp://www.commoncraft.com/video-social-networking http://www.pbs.org/mediashift/2007/08/your-guide-to-social-networking-online241.html
5. Social Media/Social Networking
Growth of Social Networking
5. Social Media/Social Networking
Resources
http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
http://www.web-strategist.com/blog/2008/11/19/social-networks-site-usage-visitors-members-page-views-and-engagement-by-the-numbers-in-2008/
5. Social Media/Social Networking
Benefits to Small Businesses
SEO
opportunities for business owners to connect with prospects,, gain leads and generate sales – ultimately to build their businesses.
Build Credibility and Trust – eg. Interior designer answers question on design on forum or shares resource on Twitter.
Find Business Partners or Employees – eg. On LinkedIn create online resume or recommend someone.
Extend the Reach of your Business – Have access to an almost unlimited number of potential clients and customers through various contacts.
5. Social Media/Social Networking
Resources
http://www.searchengineguide.com/david-wallace/5-ways-small-business-can-benefit-from-s.php
http://www.businesszone.co.uk/cgi-bin/item.cgi?id=179480
5. Social Media/Social Networking
Some Best Practices for Social Networking
Be Sincere
Focus on Individuals – eg. don’t post “from admin” or authored by “your company”.
Focus on Others - It isn’t all about you. If you just pimp your products, people lose interest.
Be a Part of the Community: Engage in conversations and when possible actually meeting those people who comment on your content, follow you on Twitter, or friend you on Facebook. Attend local meetups.
5. Social Media/Social Networking
Resources
http://fastwonderblog.com/2008/02/09/social-media-and-social-networking-starter-kit-for-business/
http://sbinformation.about.com/lw/Business-Finance/Small-business-and-entrepreneurs/10-Best-Practices-of-Business-Networking.htm
5. Social Media/Social Networking
Key social networking websites to have a presence on:Facebook – friending, profiles, photosMySpace – friending, profiles, photos Twitter – Microblog “What are you doing <140 characters” LinkedIn – professional networking (Facebook for business) Flickr – image and video hosting siteDigg – news aggregator. Vote stories up or down.Stumbleupon – website ranking recommendation engineTechnorati – blog search engineDelicious (del.icio.us) – social bookmarking service
5. Social Media/Social Networking
Resources
And if you want to go further:
50 Social Sites That Every Business Needs a Presence onhttp://www.insidecrm.com/features/50-social-sites-012808/
Top 10 Social Networking Websites for Women http://mashable.com/2008/05/11/top-10-social-networking-sites-for-women/
Summary
Domain Name Strategy .CA and .COM Update domain registrant info to your own Get .TEL, .MOBI, .ASIA, etc.; register longer terms (www.longerdomainterm.ca)
Using Email Effectively Set up president@yourdomain, sales@yourdomain etc. Use PGP encryption to send private/confidential information Use IMAP or Webmail to access from multiple locations
Security & Privacy Get domain privacy to protect your public WHOIS info Recognize scams & use SSL secured sites Don’t buy from spammers & report abuse
Social networking / social media Start a blog – Wordpress (free), share resources/tips/best practices Join LinkedIn, Facebook and others Start Twittering
Save $15 off Webnames.ca services
visit www.webnames.ca/promo & enter code CWC2009
● Domain names (.ca, .com, .org, .mobi, .asia, .net, .info, .biz, .us, .cn) *● Webhosting (incl. domain & email) from $6.25/month● Web Builder (incl. domain, email, free website design) from $6.25/month● SSL certificates● Custom email accounts
*excluding .TEL
Visit us online at www.webnames.ca or call 604-633-1142 for one-on-one assistance
Robbie Dakin [email protected]
www.webnamesblog.ca twitter.com/cybelenegris twitter.com/webnames
Visit us online at www.webnames.ca or call 604-633-1142 for one-on-one assistance
Robbie Dakin [email protected]
www.webnamesblog.ca twitter.com/cybelenegris twitter.com/webnames