We Practice What We Teach

We Practice What We Teach

Public Web Site Outages

Web Servers

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We Practice What We Teach

Strategic Web Plan

We Practice What We Teach

Strategic Web Plan1999-2006

• CMS implementation• New mcw.edu and InfoScope designs• ~70% College participation

2006-2011• CMS upgrade and migration• Information Architecture effort• New mcw.edu and InfoScope designs• ~95% College participation

2011-2016 (tentative)• CMS upgrade (in-place)• Design enhancements (in-place)• Stakeholder & Constituent enhancements

We Practice What We Teach

mcw.edu and InfoScope history

1996 1999 2001 2004 2007

We Practice What We Teach

• Theme: MCW.EDU is the mission-critical web site through which the College, as the focal point of an academic medical center, is a resource for the communities of Wisconsin and beyond.

• InfoScope Mission statement: InfoScope is a primary communication tool for internal MCW faculty and staff.

• Major Goals: The College’s web sites will be:

1. Aligned to Mission and Audience

2. Connected to institutional (business) goals

3. Measureable

Strategic Web Plan

We Practice What We Teach

• Major Goals: The web site will be1. Aligned to Mission and Audience:

• Education• Research• Patient Care (Web traffic for Patient Care content will be directed to healthcare partners when possible)

• Community Health

2. Connected to institutional (business) goals:• Student Recruitment• Employee Recruitment• Faculty/Physician Promotion and Patient attraction• Academic, Medical and Research Center promotion• Philanthropy

3. Measureable:• Performance Measures and Reporting• Quality (Accuracy, Relevance)• Usability/Customer Satisfaction• ROI - Return on Investment and Analytics• Best Practices, Auditing and Rubric tools

Strategic Web Plan

We Practice What We Teach

• Design & Enhancements – stakeholder committees– InfoScope updates– Mission/Constituent templates– Micro-site service lines– Engagement features– CMS & Infrastructure

• Content Development – CMS Users Group• Marketing & Social Media - Consultant• Engagement, Analytics/Measurement – Web team• Hardware/Infrastructure – Web team

Strategic Web Plan

We Practice What We Teach

Tentative Timeline:

April Web Council and Committees re-formedMay Stakeholder meetings on InfoScope, CMS Features June Stakeholder meetings on Content, Public DesignJuly CMS Planned Upgrades Aug CMS Planned Upgrades Sept Drafts submitted to Stakeholder committeesOct Revised Drafts completedNov Drafts submitted to Web CouncilDec Plan submitted to College Leadership

July, 2011 – New plan begins

Web Plan Drafting

We Practice What We Teach

Mcw.edu traffic analytics

Year Page Views Visitors Wisconsin Visits Visitor Engagement Ŧ

2000/2001 10,654,000 3,718,000 Not tracked Not tracked2001/2002 16,650,000 3,690,000 Not tracked Not tracked2002/2003 21,051,000 4,689,000 Not tracked Not tracked2003/2004 24,058,098 3,969,000 Not tracked Not tracked2004/2005 22,283,000 3,873,000 Not tracked Not tracked2005/2006 20,091,426 4,222,000 Not tracked Not tracked2006/2007 18,888,000 4,252,000 Not tracked .03% Ŧ

2007/2008* 10,489,000 4,086,000 1,200,000 .04% Ŧ2008/2009 6,770,000 2,661,000 1,246,000 2.6% Ŧ2009/2010 (to date)

5,311,476 2,259,585 1,020,653 2.8% Ŧ

* Google Analytics implemented mid-year 2007/2008Ŧ Engagement percentage generated by dividing online activities/visitors

We Practice What We Teach

Alumni Association – www.mcw.edu/alumni

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Email Newsletter

Email Newsletter

Engagement Features Implemented

• Repurposed and new content• SEO efforts• Intra-site promotion• Engagement features

We Practice What We Teach