Pick a soft drink, any soft drink—and chances are we're in it right from the start. By providing the acidulants and certified food colors for today's soft drinks, we've helped make them the fastest-growing part of the beverage industry. Take that fabu­lous new tart taste. That's our new flavor-perker-upper—POM ALUS® malic acid.

It's just one of the many ingredients we supply. You won't find our name on a sin­gle bottle, but we really are in there. In at the beginning of things. Practically every food you can think of—hot dogs, ice cream, vegetables, cakes, candy, tea—looks and tastes better because of the food additives we cook up. Want to start something?

We hardly ever finish anything we start. Ε

J ^ J Industrial Chemicals Di Chemicals Division

P.O. Box 353, Morristown, New Jersey 07960