we are social's digital statshot 002 by we are social
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We Are Social http://wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT 002 SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we are social
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE INTERNET USERS
TOTAL WORLD POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS
ACTIVE UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL ACCOUNTS
GLOBAL DIGITAL STATISTICS
3.001 BILLION
1.639 BILLION
2.046 BILLION
3.614 BILLION
7.272 BILLION
NOV 2014
PENETRATION: 50% NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS
VIA FIXED AND MOBILE CONNECTIONS
• Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM NOV 2014
• Sources: latest company statements, correct as at 03 November 2014
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
1,350 !
829 !
645 !
600 !
438 !
343 !
300 !
284 !
230 !
200 !
200 !
200 !
186 !
170 !
157 !
105 !
100 !
QZONE
GOOGLE+
SKYPE
TUMBLR
FACEBOOK MESSENGER
BAIDU TIEBA
LINE
SINA WEIBO
VIBER
VKONTAKTE
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS
WHATSAPP WECHAT & WEIXIN
600 MILLION
438 MILLION
FACEBOOK MESSENGER
200 MILLION
LINE
170 MILLION
VIBER
105 MILLION
NOV 2014
• Sources: latest company statements, correct as at 03 November 2014
KAKAOTALK
50 MILLION
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
NOV 2014
• Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14
3.614 BILLION
7.267 BILLION
4.600 BILLION
6.800 BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG